SPECIFYING THE RELATIONSHIP AMONG PERCEIVED SERVICE QUALITY, CUSTOMER LOYALTY AND CUSTOMER VALUE oF THE HALAL HOTELS IN HIGH SEASON

Year 2015, Volume: 4 Issue: 1, 29 - 45, 01.01.2015

Özgür Arpacı Orhan Batman

Abstract

The importance of Halal products and services increases day by day with the developments in world economy and affects the whole products and services; this movement is effective on tourism sector, too. Today, hotels try to develop Halal services’ process alongside their current services, to meet their customers’ needs who demand Halal products and services to create customer loyalty. In this study, it is tried to figure out the relationship among perceived service quality, customer loyalty and customer value of the Halal hotels in high season. For finding out this relationship a survey is conducted to Halal hotel customers

Keywords

Halal Hotels, Customer Loyalty, Customer Value, Service Quality

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