Turist Rehberliğinde Hikayeleştirme ve Mekanların Tüketimi

Abstract

Amaç ve Önem: Bu çalışmada turist rehberinin hikâyeleştirme teknikleri incelenmiş ve hikâyeleştirme yoluyla turistik deneyim sürecinde mekânların tüketilmesine yönelik turist bakışını nasıl oluşturulduğu analiz edilmiştir.

Yöntem: Bu amaçla 14 profesyonel turist rehber ile yarı yapılandırılmış görüşme tekniği yoluyla veri toplanmıştır. Elde edilen verilere içerik analizi ve betimsel analiz uygulanmıştır.

Bulgular: Araştırmada elde edilen bulgular, rehberlerin hikâyeleştirme temel düzeyde bilgi verme, farklı anlatım teknikleri kullanma, anlatım dışı faaliyetler ve yardımcı kaynak kullanımı tekniklerinden yararlandıklarını göstermektedir. Rehberlerin mekân veya nesnenin hikâyeleştirmesinde anlatımı güçlendirme, tur grubunu hikâyeye katma ve beden dilini kullanmaya çok dikkat ettikleri bulgulanmıştır. Ek olarak rehberlerin hikâyeleştirme tekniğiyle anlatımında tur grubunda mekâna ve nesneye yönelik merakın uyanması, tur grubunun mekân ve nesne ile ilişki kurması ve tur sonrası için anı ve kaynak biriktirmesi, mekânların tüketilmesine yönelik inşa edilen bakışın bazı özelliklerini ortaya koymaktadır.

Özgünlük/Bilimsel Katkı: Araştırma öncellikle turist rehberlerinin hikâyeleştirme tekniklerini inceleyerek mesleğin pratik alanına yönelik olarak katkı sunmaktadır. Ayrıca mekanların tüketilmesi kuramını ampirik olarak inceleyerek turist bakışının deneyim anında ve yerinde nasıl oluşturulduğunu araştırarak turizm ve turist rehberliği literatürünü zenginleştirmektedir.

Keywords

• Turist rehberi,hikayeleştirme,mekan tüketimi

Storytelling in Tour Guiding and Consuming Places

Abstract

Purpose and Importance: This study aims to examine the storytelling techniques of the tour guides and to analyze how the tourist gaze for consuming places is formed through storytelling in situ of experience.

Methodology: For this purpose, data were collected through semi-structured interview technique with 14 professional tourist guides. Content analysis and descriptive analysis were applied to the obtained data.

Findings: Findings show that guides use basic information level in storytelling, use different narrative techniques, non-narrative activities and use of auxiliary resources. It has been found that the guides pay much attention to the narration of the space or object, to reinforce the narration, to include the tour group to the storytelling and to use the body language. In addition, in the narration of the guides with the storytelling technique, the awakening of the curiosity towards the place and the object in the tour group, the interaction of the tour group with the place and the object, and the accumulation of memories and resources for the post-tour reveals some features of the tourist gaze built for consuming places.

Originality/Value: The research primarily contributes to the practical field of the profession by examining the storytelling techniques of tourist guides. It also enriches the tourism and tour guiding literature by empirically examining the consuming places theory and by analyzing how the tourist gaze is created at the time of experience and in situ of experience.

Keywords

• Tour guide,storytelling,place consumption

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