COVID 19 SONRASINDA BİREYSEL BANKACILIKTA İLİŞKİSEL PAZARLAMA: FİNANSAL EKOSİSTEM VE YENİ İŞ BİRLİKLERİNİN ÖNEMİ

Meral Ahu Karageyim

COVID 19 SONRASINDA BİREYSEL BANKACILIKTA İLİŞKİSEL PAZARLAMA: FİNANSAL EKOSİSTEM VE YENİ İŞ BİRLİKLERİNİN ÖNEMİ

Abstract

Covid 19’un bireysel bankacılık ilişkisel pazarlama stratejileri üzerindeki etkilerini ortaya koymak üzere gerçekleştirile keşifsel araştırma, temellendirilmiş kuram deseni ile tasarlanmıştır. Veriler 12 bankadan 20 bankacı ile derinlemesine mülakat tekniği ile toplanmış ve nitel yaklaşımla analiz edilmiştir. Araştırma bulguları, Covid 19 sonrasında beş ana temanın altını çizmektedir: dijital dönüşüm, ilişki geliştirme (müşteri edinimi) için çok kanallılık, hizmet kalitesi, güven, yeni işbirlikleri. Covid 19 büyük salgını sonrasında bireysel bankacılıkta iki ana probleme de işaret edilmektedir: şube sayısının azalması ve finansal ekosistemin genişlemesi ile artan rekabet. Araştırma önümüzdeki dönemde pazar yerleri ve dijital platformlarla işbirliklerinin ve yeni stratejilerin önemini göstermektedir.

Keywords

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Details

Primary Language

Turkish

Subjects

Business Administration

Journal Section

Research Article

Authors

Meral Ahu Karageyim ^*
Türkiye

Publication Date

June 30, 2022

Submission Date

May 31, 2022

Acceptance Date

July 4, 2022

Published in Issue

Year 2022 Volume: 3 Number: 1

IZ

https://izlik.org/JA39TL69MK

Cite

RIS / Bibtex

APA

Karageyim, M. A. (2022). COVID 19 SONRASINDA BİREYSEL BANKACILIKTA İLİŞKİSEL PAZARLAMA: FİNANSAL EKOSİSTEM VE YENİ İŞ BİRLİKLERİNİN ÖNEMİ. Uluslararası Finansal Ekonomi Ve Bankacılık Uygulamaları Dergisi, 3(1), 110-142. https://izlik.org/JA39TL69MK

AMA

1.Karageyim MA. COVID 19 SONRASINDA BİREYSEL BANKACILIKTA İLİŞKİSEL PAZARLAMA: FİNANSAL EKOSİSTEM VE YENİ İŞ BİRLİKLERİNİN ÖNEMİ. Uluslararası Finansal Ekonomi ve Bankacılık Uygulamaları Dergisi. 2022;3(1):110-142. https://izlik.org/JA39TL69MK

Chicago

Karageyim, Meral Ahu. 2022. “COVID 19 SONRASINDA BİREYSEL BANKACILIKTA İLİŞKİSEL PAZARLAMA: FİNANSAL EKOSİSTEM VE YENİ İŞ BİRLİKLERİNİN ÖNEMİ”. Uluslararası Finansal Ekonomi Ve Bankacılık Uygulamaları Dergisi 3 (1): 110-42. https://izlik.org/JA39TL69MK.

EndNote

Karageyim MA (June 1, 2022) COVID 19 SONRASINDA BİREYSEL BANKACILIKTA İLİŞKİSEL PAZARLAMA: FİNANSAL EKOSİSTEM VE YENİ İŞ BİRLİKLERİNİN ÖNEMİ. Uluslararası Finansal Ekonomi ve Bankacılık Uygulamaları Dergisi 3 1 110–142.

IEEE

[1]M. A. Karageyim, “COVID 19 SONRASINDA BİREYSEL BANKACILIKTA İLİŞKİSEL PAZARLAMA: FİNANSAL EKOSİSTEM VE YENİ İŞ BİRLİKLERİNİN ÖNEMİ”, Uluslararası Finansal Ekonomi ve Bankacılık Uygulamaları Dergisi, vol. 3, no. 1, pp. 110–142, June 2022, [Online]. Available: https://izlik.org/JA39TL69MK

ISNAD

Karageyim, Meral Ahu. “COVID 19 SONRASINDA BİREYSEL BANKACILIKTA İLİŞKİSEL PAZARLAMA: FİNANSAL EKOSİSTEM VE YENİ İŞ BİRLİKLERİNİN ÖNEMİ”. Uluslararası Finansal Ekonomi ve Bankacılık Uygulamaları Dergisi 3/1 (June 1, 2022): 110-142. https://izlik.org/JA39TL69MK.

JAMA

1.Karageyim MA. COVID 19 SONRASINDA BİREYSEL BANKACILIKTA İLİŞKİSEL PAZARLAMA: FİNANSAL EKOSİSTEM VE YENİ İŞ BİRLİKLERİNİN ÖNEMİ. Uluslararası Finansal Ekonomi ve Bankacılık Uygulamaları Dergisi. 2022;3:110–142.

MLA

Karageyim, Meral Ahu. “COVID 19 SONRASINDA BİREYSEL BANKACILIKTA İLİŞKİSEL PAZARLAMA: FİNANSAL EKOSİSTEM VE YENİ İŞ BİRLİKLERİNİN ÖNEMİ”. Uluslararası Finansal Ekonomi Ve Bankacılık Uygulamaları Dergisi, vol. 3, no. 1, June 2022, pp. 110-42, https://izlik.org/JA39TL69MK.

Vancouver

1.Meral Ahu Karageyim. COVID 19 SONRASINDA BİREYSEL BANKACILIKTA İLİŞKİSEL PAZARLAMA: FİNANSAL EKOSİSTEM VE YENİ İŞ BİRLİKLERİNİN ÖNEMİ. Uluslararası Finansal Ekonomi ve Bankacılık Uygulamaları Dergisi [Internet]. 2022 Jun. 1;3(1):110-42. Available from: https://izlik.org/JA39TL69MK