The Effect of Positive Thinking on Internal Corporate Communicatıon in the Context of Positive Communication: A Review of the State Oil Company of Azerbaijan Republic (SOCAR)

Year 2021, , 91 - 101, 30.12.2021

Nargız Muradova

https://doi.org/10.54821/uiecd.931554

Abstract

The purpose of this study is to examine and reveal the effect of positive thinking on internal communication in the context of positive communication. The research consists of three parts. In the first part, the concept of corporate communication, in the second part, the concept of positive communication and positive thinking, in the third part, the demographic characteristics of the participants, the results of the analysis made to determine the relationship between positive thinking and internal communication are mentioned. In this research, a survey was conducted on SOCAR employees. The analysis of the data was conducted with the SPSS 21.0 (Statistical Package for Social Sciences) program package. Means, standard deviations and percentages are given as descriptive statistics. Independent sample t test was used for comparisons of parametric binary variables. One Way ANOVA was used for the comparisons of categorical variables with more than two categories, and the F test was used for the comparisons of non-parametric variables with more than two categories. The results obtained were evaluated at 95% (p <0.05) significance level. As a result of the study, positive thinking skills were found to be influential on internal communication. In other words, improving employees’ positive thinking skills also positively affects their internal communication.

Keywords

Positive Communication, Positive Thinking, Internal Communication, SOCAR

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