ECONOMIC PERFORMANCE of WOMEN HONEY MARKETERS in ENUGU STATE, NIGERIA

Abstract

Honey marketing is an important off-farm economic activity for women's livelihood and sustenance. Despite this, there is scant information in the literature about the economic performance of women honey marketers. Therefore, this study investigates the economic performance of women marketers, its drivers, and its challenges. Data collected from 120 women honey marketers were analyzed using descriptive statistics, gross profit, net profit, benefit-cost ratio, return on capital invested, operating ratio, marketing margin, and multiple regression. We found that honey marketing was a profitable venture, as indicated by the high gross profit (USD 262.08), net income (USD 257.03), marketing margin (56%), benefit-cost ratio (1.72), and return on capital invested (0.72) per 58.14 liters sold. Honey marketing also had a low operating ratio of 0.57. Thus, women honey marketers performed economically well. The significant factors that enhanced the profitability of honey marketing were education, experience in honey marketing, credit, and membership in an association. While age, purchasing costs, and transportation costs reduced honey marketing profitability. Inadequate capital and credit, price fluctuations, a poor road network, high transportation costs, adulteration, and poor marketing information were the major severe constraints faced in honey marketing. These call for the provision of credit, training, and education to honey marketers by the government to enhance the profitability of the enterprise.

Keywords

• Economic
• Honey marketing
• Performance
• Profitability
• Women marketers

Nijerya Enugu Eyaleti Kadın Bal Piyasacılarının Ekonomik Performansı

Abstract

Bal pazarlaması, kadınların geçimi ve geçimi için önemli bir çiftlik dışı ekonomik faaliyettir. Buna rağmen literatürde kadın bal pazarlamacılarının ekonomik performansı hakkında çok az bilgi bulunmaktadır. Bu nedenle, bu çalışma kadın pazarlamacıların ekonomik performansını, itici güçlerini ve zorluklarını araştırıyor. Yüz yirmi kadın bal pazarlamacısından toplanan veriler, tanımlayıcı istatistikler, brüt kâr, net kâr, fayda-maliyet oranı, yatırılan sermaye getirisi, işletme oranı, pazarlama marjı ve çoklu regresyon kullanılarak analiz edildi. Yüksek brüt kar (262,08 ABD Doları), net gelir (257,03 ABD Doları), pazarlama marjı (%56), fayda-maliyet oranı (1,72) ve yatırılan sermaye getirisinin gösterdiği gibi bal pazarlamanın satılan 58,14 litre başına karlı bir girişim olduğunu bulduk ( 0,72). Bal pazarlaması da 0,57 gibi düşük bir işletme oranına sahipti. Böylece kadın bal pazarlamacıları ekonomik olarak iyi performans gösterdi. Bal pazarlamasının karlılığını artıran önemli faktörler eğitim, bal pazarlama deneyimi, kredi ve dernek üyeliği. Yaş, satın alma maliyetleri ve nakliye maliyetleri bal pazarlama karlılığını azaltmaktadır. Yetersiz sermaye ve kredi, fiyat dalgalanmaları, zayıf bir yol ağı, yüksek nakliye maliyetleri, tağşiş ve yetersiz pazarlama bilgisi, bal pazarlamasında karşılaşılan başlıca ciddi kısıtlamalardı. Bunlar, işletmenin karlılığını artırmak için hükümet tarafından bal pazarlamacılarına kredi, eğitim ve öğretim sağlanmasını gerektirir.

Keywords

• Ekonomik
• Bal pazarlaması
• Performans
• Karlılık
• Kadın pazarlamacılar

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