ASSESSMENT OF API TOURISM IN TURKEY BY SWOT ANALYSIS

Year 2019, Volume: 19 Issue: 1, 12 - 18, 29.05.2019

Belma Suna

https://doi.org/10.31467/uluaricilik.568241

Cited By: 5

Abstract

In this research, the api tourism
potential of Turkey was evaluated by SWOT analysis. The purpose of the study is
to determine current situation of api tourism in Turkey within the scope of
health tourism. Statistical databases of Turkey Bee Breeding Center Union,
Turkey Statistical Institute and the Food and Agriculture Organization of the
United Nations (FAO), and the findings achieved by international and national
studies have been utilized in the paper. At the end of the SWOT analysis
strengths, weaknesses, opportunities and risks of the api tourism in Turkey has
been determined. According to the findings, having the 3rd most significant
beehive reserve in the world, being one of the 12 most essential gene centers
of the world concerning flora, and applying apitheraphy methods that are
considered as a part of the traditional and complementary medicine in
accommodation centers is already legalized by the Ministry of health. Its
weaknesses are absence of provinces that have the most beehives in Turkey among
the api routes, deficiency on promoting and marketing as a bee route, and
underdeveloped api tourism consciousness.

Keywords

Health Tourism, Traditional and Complementary Medicine, Api tourism, Turkey

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