The Role of Platforms in Agricultural Data Value Creation

Year 2024, Volume: 1 Issue: 2, 1 - 8, 20.12.2024

Havva Uyar , Stamatia Rizou Spyros Fountas

Abstract

This study explores the transformative role of digital platforms in the agricultural sector, focusing on how these platforms create value from data. The aim is to identify and analyze the key mechanisms, transparency and access, discovery and experimentation, prediction and optimization, customization and targeting, learning and crowdsourcing, and monitoring and adaptation, through which digital platforms convert agricultural data into actionable insights. Utilizing a qualitative approach, the study employs a structured literature review, mapping these mechanisms to relevant research in farming operations. The findings emphasize the critical importance of digital platforms in enhancing efficiency, sustainability, and profitability in agriculture. This research contributes to the broader discourse on technology-driven transformation in agriculture, offering insights into how digital platforms can help to capture value from agricultural data for all stakeholders.

Keywords

Digital platforms, Agricultural data, Value creation, Big data analytics, Precision agriculture

Project Number

MSCA-DN-101073381–EnTrust

Tarım Verilerinden Değer Üretiminde Platformların Rolü

Abstract

Bu çalışma, tarım sektöründe dijital platformların dönüştürücü rolünü ele alarak, bu platformların veri üzerinden nasıl değer yarattığını incelemektedir. Araştırmanın amacı, dijital platformların tarımsal veriyi eyleme dönüştürülebilir içgörülere çevirdiği temel mekanizmaları belirlemek ve analiz etmektir. Şeffaflık ve erişim, keşif ve deneyim, tahmin ve optimizasyon, özelleştirme ve hedefleme, öğrenme ve kolektif bilgi birikimi ile izleme ve uyum sağlama bu mekanizmalar arasında yer almaktadır. Çalışma, nitel bir yöntem benimseyerek yapılandırılmış bir literatür incelemesi gerçekleştirmiş ve bu mekanizmaları tarımsal faaliyetlerle ilişkili araştırmalarla eşleştirmiştir. Araştırma bulguları, dijital platformların tarımda verimlilik, sürdürülebilirlik ve karlılığı artırmada kritik bir role sahip olduğunu ortaya koymaktadır. Bu çalışma, tarım sektöründe teknoloji odaklı dönüşümle ilgili literatüre katkı sağlayarak, dijital platformların tarımsal veriden tüm paydaşlar için nasıl değer elde edilebileceğine dair önemli içgörüler sunmaktadır.

Keywords

Dijital platformlar, Tarımsal veri, Hassas tarım, Akıllı tarım, Veri değer artırımı

Project Number

MSCA-DN-101073381–EnTrust

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