Dijital stratejik yönelimden sürdürülebilir performansa: İş araştırmalarında ampirik bulgular

Year 2025, Volume: 5 Issue: 2, 1 - 11

Azra Ahmić

https://doi.org/10.70101/ussmad.1643419

Abstract

Modern endüstrinin dijital nabzı içinde, dijital stratejik yönelim, geleceğin mimarı olarak hareket eder; teknolojik adaptasyon ve veri hakimiyeti için bir temel oluştururken, geleneksel iş normlarını aşan bir sürdürülebilirlik yolunu inşa eder. Bu çalışma, dijital stratejik yönelimin sürdürülebilirlik performansını hangi ölçüde şekillendirdiğini ortaya çıkarmayı amaçlamaktadır. Kaynak temelli görüş teorisine dayanan bu araştırma, titizlikle yapılandırılmış bir metodoloji kullanarak Bosna-Hersek iş ortamında faaliyet gösteren 115 işletmeden toplanan veriler üzerinde çoklu regresyon analizi gerçekleştirmiştir. Araştırma bulguları, dijital stratejik yönelimin sürdürülebilir performans üzerinde güçlü ve olumlu bir etkisi olduğunu vurgulamaktadır; bu etki, finansal sonuçlar, sosyal sorumluluk ve çevresel performans olmak üzere üç kritik boyutta kendini göstermektedir. Bu çalışma, literatüre özgün bir katkı sunarken, dijital stratejik yönelimin sürdürülebilir performansı artırmada bir katalizör görevi gördüğünü ampirik olarak ortaya koyarak yöneticilere somut içgörüler sağlamaktadır. Daha spesifik olarak, pratik çıkarımlar, dijital stratejik yönelimi aktif olarak operasyonlarına entegre eden firmaların verimliliklerini artırabileceklerini, kaynak israfını en aza indirebileceklerini ve finansal istikrarlarını güçlendirebileceklerini göstermektedir. Aynı zamanda, bu firmalar paydaş güvenini pekiştirerek ve mevzuat uyumluluğunu sağlayarak, giderek daha dijitalleşen ve çevreye duyarlı bir pazarda uzun vadeli sürdürülebilir büyüme için kendilerini konumlandırabilirler.

Keywords

dijitalleşme , dijital stratejik yönelim , yapay zeka , sürdürülebilirlik , sürdürülebilir performans

From digital strategic orientation to sustainable performance: empirical findings in business research

Abstract

Within the digital pulse of modern industry, digital strategic orientation acts as an architect of the future, laying the foundation for technological adaptability and data mastery while constructing a pathway to sustainability that transcends conventional business norms. This study aimed to uncover the extent to which digital strategic orientation shapes sustainability performance. Anchored in the resource-based view theory, this study employs a thoroughly structured methodology, utilizing multiple regression analysis to derive insights from data gathered across 115 enterprises operating within the business landscape of Bosnia and Herzegovina. The research findings underscore a strong, positive impact of digital strategic orientation on sustainable performance, manifesting across its three critical dimensions—financial outcomes, social responsibility, and environmental performance. This study provides a novel contribution to the literature and offers tangible managerial insights by empirically showcasing how digital strategic orientation serves as a catalyst for enhancing sustainable performance. More specifically, the practical implications indicate that firms actively integrating digital strategic orientation into their operations can enhance efficiency, minimize resource waste, and improve financial stability, while simultaneously strengthening stakeholder trust and ensuring regulatory compliance, ultimately positioning themselves for long-term sustainable growth in an increasingly digital and environmentally conscious market.

Keywords

digitalization , digital strategic orientation , AI , sustainability , sustainable performance

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