Medyalararasılık Penceresinden Podcast

Abstract

Medyadaki değişim, medya araştırmaları alanında her zaman önemli bir tema olmuştur. Zira medyada yaşanan değişimler, toplumsal değişimlerin hem nedeni hem de sonucu olmasıyla toplumun ayrılmaz bir parçasıdır. Medyayı anlamak, mikro düzeyde toplumu ve daha sonra dünyayı anlamayı sağlar ve toplum/dünya medya aracılığıyla anlamlandırılır. Bu çalışmanın derdi de yükselen bir mecra olarak podcasti anlamaktır. Türkiye’de henüz serpilmeye başlayan podcast mecrası, küresel medya ekosisteminde neredeyse olgunluk dönemine ulaşmış olsa da onun neliğine yönelik sorular hala sorulmaya devam edilmektedir. Bunların en başında ise podcast radyonun bir versiyonu mudur, yoksa dört başı mamur, kendine has yeni bir mecra mıdır sorusu gelmektedir. Bir mecranın hangi toplumsal koşullar içerisinde ortaya çıktığı ve serpildiği, üretim ve tüketim pratikleri ile ortaya koyduğu kültürel anlamlar dizisi ve içerisinde yer alan güç ilişkileri ancak onun en temelde ne olduğu sorusuna yanıt verdikten sonra irdelenebilir. Podcast bu bakımdan göze ilk bakışta bir ara form gibi görünmesiyle problematiktir. O, sesli bir mecra olmasıyla radyo gibidir, fakat üretim pratikleri bakımından radyonun kurumsal yapısına meydan okur. Atası olarak görülen radyo geleneksel bir mecra iken, podcast internetin çocuğudur. Tek bir duyuya seslenen, tek yönlü bir mecra gibi görünse de dinleyici ile ilişki kurma kapasitesine sahiptir. Podcast mecrası bu nitelikleriyle medya değişiminde tarihsel ilerleme anlayışı açısından süreksizlikler yaratır. Bu çalışmada yükselen bir mecra olarak podcastler, karakteristik özellikleri ve sesli medyaya getirdiği teknolojik yeniliklerin yanında, diğer medya ile ilişkileri bakımından irdelenmektedir. Bu doğrultuda podcast mecrası öncelikle radyo üzerinden okunmuş, medyadaki değişim kuramsal düzeyde “iyileştirme” yaklaşımı çerçevesinde ele alınmıştır. Benimsediği bu yaklaşım bakımından çalışma, podcast mecrasını medyalararasılık düzeyinde tartışmaya açmaktadır.

Keywords

• Podcast
• medyalararasılık
• iyileştirme kuramı
• radyo
• yeni medya

Podcast within the Framework of Intermediality

Abstract

Change in the media has always been an important theme in the field of media research. This is because changes in the media are an integral part of society as they are both the cause and the result of social changes. Understanding the media enables us to understand society at the micro level and then the world, and society/the world is made sense of through the media. The concern of this study is to understand podcasting as an emerging medium. Although the podcast medium, which has just started to flourish in Turkey, has almost reached its maturity in the global media ecosystem, questions about what it is are still being asked. Foremost among these is the question of whether podcasting is a version of radio or a complete and unique new medium. The social conditions under which a medium emerges and flourishes, the practices of production and consumption, the set of cultural meanings it reveals, and the power relations within it can only be analyzed after answering the question of what it is at its most basic level. In this respect, the podcast is problematic in that it appears to be an in-between form at first glance. It is like radio in that it is an audio medium, but it challenges the institutional structure of radio in terms of its production practices. Considered its ancestor, radio is a traditional medium, while podcast is the child of the Internet. Although it is a one-way medium that appeals to a single sense, it has the capacity to establish a relationship with the listener. With these characteristics, the podcast medium creates discontinuities in terms of the understanding of historical progress in media change. In this study, podcasts as an emerging medium are analyzed in terms of their characteristics and the technological innovations they bring to audio media, as well as their relations with other media. In this direction, the podcast medium is firstly read through radio, and the change in the media is discussed within the framework of the " remediation" approach at the theoretical level. In terms of this approach, the study opens the podcast medium to discussion at the level of intermediality.

Keywords

• Podcast
• intermediality
• remediation theory
• radio
• new media.

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