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The Erosion of Public Space in the Platform Society: From Data Colonialism to Generative AI

Year 2025, Issue: 15, 342 - 351, 30.04.2025
https://doi.org/10.32739/etkilesim.2025.8.15.295
https://izlik.org/JA27GC39FH

Abstract

In the decades between the 20th and 21st centuries, the transition took place from the networked society based on the Internet as an open technology, to the current platform society whose services are provided almost exclusively by very few large private companies.
We are living today in the dawn of data colonialism, a phenomenon far more pervasive than the simple issue of Big Tech's appropriation of personal data. In fact, despite the widespread metaphor of data as "new oil", the data collected and transformed into wealth by platforms are not natural resources, but are instead actively constructed and pre-structured by the platforms themselves according to opaque and non-transparent logic.
In the context of this discussion, we also focus on generative Artificial Intelligence (AI), defining it and outlining its capabilities. The generative AI tools currently available are also privately owned and opaque in their operation, following instructions, rules and limits that are protected by industrial secrecy and which the community cannot know in detail.
Alongside unprecedented potential and opportunities that must be recognized, in the contemporary digital scenario there is therefore the risk of a progressive erosion of the public space for discussion and comparison, limited upstream by rules of the game decided on a table at which citizens and civil society cannot sit.

References

  • Amoretti, F. (2009). Cyberspace between states, corporations and... democratic practices. Political Communication, 1(1), 109-120.
  • Aragon, B., & Felaco, C. (2019). Big data from below. Researching data assemblies. Technoscience, 10(1) , 51–70.
  • Bender, E. M., Gebru, T., McMillan-Major, A., & Shmitchell, S. (2021). On the dangers of stochastic parrots: Can language models be too big?. Proceedings of the 2021 ACM Conference on Fairness, Accountability, and Transparency, 610–623. https:// doi.org/10.1145/3442188.3445922
  • Bucher, T., & Helmond, A. (2018). The affordances of social media platforms. The SAGE handbook of social media (pp. 233–254).
  • Castells, M. (1996). The rise of the network society. Blackwell. https://doi.org/La nascita della società in rete
  • Couture, S., & Toupin, S. (2019). What does the concept of “sovereignty” mean in the context of the digital world? New Media & Society, 21(10), 2305–2322.
  • Fasoli, M. (2019). Il benessere digitale. Il Mulino.
  • Floridi, L. (2020). The fight for digital sovereignty: What it is, and why it matters, especially for the EU. Philosophy & Technology, 33(3), 369-378.
  • Gibson, J. J. (1979). The ecological approach to visual perception. Houghton Mifflin.
  • Gillespie, T. (2024). Generative AI and the politics of visibility. Big Data & Society, 11(2), 20539517241252131. https://doi.org/10.1177/20539517241252131
  • Gitelman, L. (2013). Raw data is an oxymoron. MIT Press.
  • Gui, M. (2014). A dieta di media. Comunicazione e qualità della vita. Il Mulino. Hummel, P., Braun, M., Tretter, M., & Dabrock, P. (2021). Data sovereignty: A review. Big Data & Society, 8(1), 2053951720982012.
  • Latour, B. (1999). Pandora’s hope: Essays on the reality of science studies. Harvard University Press.
  • Paccagnella, L. (2010). Open Access. Conoscenza aperta e società dell’informazione. Il Mulino.
  • Pariser, E. (2011). The filter bubble: How the new personalized web is changing what we read and how we think. The Penguin Press. https://doi.org/Il filtro
  • Paterson, N. (2012). Walled gardens: The new shape of the public internet. Proceedings of the 2012 iConference, 97–104. https://doi.org/10.1145/2132176.2132189
  • Rainie, L., & Wellman, B. (2012). Networked: The new social operating system. The MIT Press.
  • Van Dijck, J., De Waal, M., & Poell, T. (2018). The platform society: Public values in a connective world. Oxford University Press.
  • Wang, C., Boerman, S. C., Kroon, A. C., Möller, J., & H de Vreese, C. (2024). The artificial intelligence divide: Who is the most vulnerable? New Media & Society, 14614448241232345. https://doi.org/10.1177/14614448241232345
  • Zuboff, S. (2019). The age of surveillance capitalism: The fight for a human future at the new frontier of power. Public Affairs.

Platform Toplumunda Kamusal Alanın Erozyonu: Veri Sömürgeciliğinden Üretken Yapay Zekâya

Year 2025, Issue: 15, 342 - 351, 30.04.2025
https://doi.org/10.32739/etkilesim.2025.8.15.295
https://izlik.org/JA27GC39FH

Abstract

20. ve 21. yüzyıllar arasındaki on yıllarda, açık bir teknoloji olarak İnternet'e dayalı ağ toplumundan, hizmetleri neredeyse yalnızca çok az sayıda büyük özel şirket tarafından sağlanan mevcut platform toplumuna geçiş gerçekleşti.
Bugün, Büyük Teknoloji'nin kişisel verileri gasp etmesinden çok daha yaygın bir olgu olan veri sömürgeciliğinin şafağında yaşıyoruz. Aslında, verinin "yeni petrol" olarak yaygın metaforuna rağmen, platformlar tarafından toplanan ve servete dönüştürülen veriler doğal kaynaklar değil, bunun yerine platformlar tarafından opak ve şeffaf olmayan bir mantığa göre aktif olarak inşa ediliyor ve önceden yapılandırılıyor.
Bu tartışma bağlamında, üretken Yapay Zeka'ya (YZ) da odaklanıyoruz, onu tanımlıyoruz ve yeteneklerini ana hatlarıyla belirtiyoruz. Şu anda mevcut olan üretken YZ araçları da özel mülkiyettir ve faaliyetlerinde opaktır, endüstriyel gizlilikle korunan ve toplumun ayrıntılı olarak bilemeyeceği talimatları, kuralları ve sınırları takip eder. Tanınması gereken benzeri görülmemiş bir potansiyel ve fırsatların yanı sıra, çağdaş dijital senaryoda, vatandaşların ve sivil toplumun oturamayacağı bir masada kararlaştırılan oyunun kuralları tarafından sınırlanan tartışma ve karşılaştırma için kamusal alanın giderek aşınması riski de bulunmaktadır.

References

  • Amoretti, F. (2009). Cyberspace between states, corporations and... democratic practices. Political Communication, 1(1), 109-120.
  • Aragon, B., & Felaco, C. (2019). Big data from below. Researching data assemblies. Technoscience, 10(1) , 51–70.
  • Bender, E. M., Gebru, T., McMillan-Major, A., & Shmitchell, S. (2021). On the dangers of stochastic parrots: Can language models be too big?. Proceedings of the 2021 ACM Conference on Fairness, Accountability, and Transparency, 610–623. https:// doi.org/10.1145/3442188.3445922
  • Bucher, T., & Helmond, A. (2018). The affordances of social media platforms. The SAGE handbook of social media (pp. 233–254).
  • Castells, M. (1996). The rise of the network society. Blackwell. https://doi.org/La nascita della società in rete
  • Couture, S., & Toupin, S. (2019). What does the concept of “sovereignty” mean in the context of the digital world? New Media & Society, 21(10), 2305–2322.
  • Fasoli, M. (2019). Il benessere digitale. Il Mulino.
  • Floridi, L. (2020). The fight for digital sovereignty: What it is, and why it matters, especially for the EU. Philosophy & Technology, 33(3), 369-378.
  • Gibson, J. J. (1979). The ecological approach to visual perception. Houghton Mifflin.
  • Gillespie, T. (2024). Generative AI and the politics of visibility. Big Data & Society, 11(2), 20539517241252131. https://doi.org/10.1177/20539517241252131
  • Gitelman, L. (2013). Raw data is an oxymoron. MIT Press.
  • Gui, M. (2014). A dieta di media. Comunicazione e qualità della vita. Il Mulino. Hummel, P., Braun, M., Tretter, M., & Dabrock, P. (2021). Data sovereignty: A review. Big Data & Society, 8(1), 2053951720982012.
  • Latour, B. (1999). Pandora’s hope: Essays on the reality of science studies. Harvard University Press.
  • Paccagnella, L. (2010). Open Access. Conoscenza aperta e società dell’informazione. Il Mulino.
  • Pariser, E. (2011). The filter bubble: How the new personalized web is changing what we read and how we think. The Penguin Press. https://doi.org/Il filtro
  • Paterson, N. (2012). Walled gardens: The new shape of the public internet. Proceedings of the 2012 iConference, 97–104. https://doi.org/10.1145/2132176.2132189
  • Rainie, L., & Wellman, B. (2012). Networked: The new social operating system. The MIT Press.
  • Van Dijck, J., De Waal, M., & Poell, T. (2018). The platform society: Public values in a connective world. Oxford University Press.
  • Wang, C., Boerman, S. C., Kroon, A. C., Möller, J., & H de Vreese, C. (2024). The artificial intelligence divide: Who is the most vulnerable? New Media & Society, 14614448241232345. https://doi.org/10.1177/14614448241232345
  • Zuboff, S. (2019). The age of surveillance capitalism: The fight for a human future at the new frontier of power. Public Affairs.
There are 20 citations in total.

Details

Primary Language English
Subjects Communication Technology and Digital Media Studies
Journal Section Other
Authors

Luciano Paccagnella 0000-0002-9509-5860

Submission Date November 28, 2024
Acceptance Date April 29, 2025
Early Pub Date April 29, 2025
Publication Date April 30, 2025
DOI https://doi.org/10.32739/etkilesim.2025.8.15.295
IZ https://izlik.org/JA27GC39FH
Published in Issue Year 2025 Issue: 15

Cite

APA Paccagnella, L. (2025). The Erosion of Public Space in the Platform Society: From Data Colonialism to Generative AI. Etkileşim, 15, 342-351. https://doi.org/10.32739/etkilesim.2025.8.15.295
AMA 1.Paccagnella L. The Erosion of Public Space in the Platform Society: From Data Colonialism to Generative AI. Etkileşim. 2025;(15):342-351. doi:10.32739/etkilesim.2025.8.15.295
Chicago Paccagnella, Luciano. 2025. “The Erosion of Public Space in the Platform Society: From Data Colonialism to Generative AI”. Etkileşim, nos. 15: 342-51. https://doi.org/10.32739/etkilesim.2025.8.15.295.
EndNote Paccagnella L (April 1, 2025) The Erosion of Public Space in the Platform Society: From Data Colonialism to Generative AI. Etkileşim 15 342–351.
IEEE [1]L. Paccagnella, “The Erosion of Public Space in the Platform Society: From Data Colonialism to Generative AI”, Etkileşim, no. 15, pp. 342–351, Apr. 2025, doi: 10.32739/etkilesim.2025.8.15.295.
ISNAD Paccagnella, Luciano. “The Erosion of Public Space in the Platform Society: From Data Colonialism to Generative AI”. Etkileşim. 15 (April 1, 2025): 342-351. https://doi.org/10.32739/etkilesim.2025.8.15.295.
JAMA 1.Paccagnella L. The Erosion of Public Space in the Platform Society: From Data Colonialism to Generative AI. Etkileşim. 2025;:342–351.
MLA Paccagnella, Luciano. “The Erosion of Public Space in the Platform Society: From Data Colonialism to Generative AI”. Etkileşim, no. 15, Apr. 2025, pp. 342-51, doi:10.32739/etkilesim.2025.8.15.295.
Vancouver 1.Luciano Paccagnella. The Erosion of Public Space in the Platform Society: From Data Colonialism to Generative AI. Etkileşim. 2025 Apr. 1;(15):342-51. doi:10.32739/etkilesim.2025.8.15.295

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