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A Comparative Study on AI Versus Human Design in Communication Design Education

Year 2025, Issue: 15, 196 - 218, 30.04.2025
https://doi.org/10.32739/etkilesim.2025.8.15.289

Abstract

This study aims to compare the creative outputs of AI and human designers by analyzing design products created based on a specific text. It also examines how an individual's competencies influence the originality of AI-generated work. The research employs quantitative content analysis, assessing the success of designs using criteria such as relevance to the text, creativity, originality, storytelling, and the application of artistic elements and techniques.
The findings reveal that while AI excels in applying artistic techniques, its creativity and originality are still shaped by the designer. Additionally, the study shows that technical knowledge enhances creativity; participants with a strong command of technology produced more daring and inventive works. However, both AI and human designers struggled to effectively convey story and emotion in their designs.

References

  • ​​​Adobe. (2024). What is AI art and how is it made?. Retrieved July 04, 2024 from https://www.adobe.com/products/firefly/discover/what-is-ai-art.html#:~:text=AI%20art%20is%2C%20simply%2C%20artwork,Adobe%20Firefly%2C%20and%20an%20idea.
  • ​Akca, F., & Kavak, G. (2021). Scale of visual creativity in art: A study on scale development and construct validity. International Journal on Social and Education Sciences, 3(3), 439-456. 10.46328/ijonses.94
  • Anyoha, R. (2017). The history of artificial intelligence. Retrieved July 28, 2024 from https://sitn.hms.harvard.edu/flash/2017/history-artificial-intelligence/.
  • ​Art Aia. (2020). Creatives in residence. Retrieved June 01, 2024 from https://artaiafvg.wordpress.com/ ​Baum. (2023). Introduction to artificial intelligence. A G Printing & Publishing.
  • ​Buchanan, B.G. (2005). A (very) brief history of artificial intelligence. Retrieved June 11, 2024 from 15-Buchanan.qxd (smu.edu).
  • ​Chen, W. & Shidujaman, B., Xuelin, T. (2020). Aiart: Towards artificial intelligence art. Proceedings MMEDIA 2020: The twelfth international conference on advances in multimedia (pp. 47-52), Lisbon: Portugal.
  • ​Cropley, A. J. (2020). Definitions. M. A. Runco & S. R. Pritzker (Eds.), Encyclopedia of creativity (3rd ed.) (pp. 315-322). Academic Press.
  • ​Drimmer, S. & Nygren, C.J. (2023). History art history and ai: Ten axiomssonja. International Journal for Digital Art History, (10), 3-13.
  • ​Fiske, J. (1996). Introduction to communication studies (3rd Edition). Routledge.
  • ​Huang, J. & Li, J. (2020). Dimensions of artificial intelligence anxiety based on the integrated fear acquisition theory. Technology in Society, 63, https://doi.org/10.1016/j.techsoc.2020.101410.
  • ​Interaction Design Foundation. (2024). What is AI-generated art?. Retrieved April 05, 2024 from https://www.interaction-design.org/literature/topics/ai-generated-art#:~:text=AI%2Dgenerated%20art%20is%20artwork,sculptures%2C%20music%2C%20and%20poetry.
  • ​Kerner, S.M. (2024). AI art (artificial intelligence art). Retrieved June 10, 2023 from https://www.adobe.com/products/firefly/discover/what-is-ai-art.html#:~:text=AI%20art%20is%2C%20simply%2C%20artwork,Adobe%20Firefly%2C%20and%20an%20idea.
  • ​Kim, J. & Kadkol, S., Solomon, I., Yeh, H. (2023). AI anxiety: A comprehensive analysis of psychological factors and interventions. SSRN Electronic Journal. Retrieved July 07, 2024 from https://www.researchgate.net/publication/374092896_AI_Anxiety_A_Comprehensive_Analysis_of_Psychological_Factors_and_Interventions
  • ​Liu, B. (2023). Arguments for the rise of artificial intelligence art: does ai art have creativity, motivation, self-awareness and emotion?. Arte, Individuo y Sociedad, 35(3), 811-822. https://doi.org/10.5209/aris.83808.
  • ​Mikalonyte, E.S. & Kneer, M. (2022). Can artificial intelligence make art?. Retrieved on May 10, 2024 from https://www.researchgate.net/publication/350887734_Can_Artificial_Intelligence_Make_Art
  • ​Shekh, H., Prins, C. & Schrijvers, E. (2023). Artificial intelligence: Definition and background. Mission Ai (pp. 15-41). Springer.
  • ​Smith, C. (2006). The history of artificial intelligence. Retrieved April 12, 2024 from https://courses.cs.washington.edu/courses/csep590/06au/projects/history-ai.pdf
  • ​Tardgigng, P. (2023). How can I develop self-awareness for the artist?. Retrieved April 12, 2024 from How can I develop self-awareness for the artist? | LinkedIn.
  • ​Then, C., Soewandy, E.J., Danial, F.M., Achmad, S. & Sutoyo, R. (2023). The impact of artificial intelligence on art - a systematic literature review. 2023 IEEE 9th Information Technology International Seminar (ITIS). Batu Malag, Indonesia.
  • ​Ultay, E. & Akyurt, H., Ultay, N. (2021). Sosyal bilimlerde betimsel içerik analizi. IBAD Sosyal Bilimler Dergisi, (10), 188-201.
  • ​UoC. (2023). What is artificial intelligence (ai)? Definition, uses, and more. Retrieved August 03,2024 from https://www.uc.edu/about/ucit/software-tools/ai.html#:~:text=Artificial%20intelligence%20is%20technology%20that,is%20capable%20of%20producing%20content.
  • ​Xing, B. & Marwala, T. (2018). Creativity and artificial intelligence: A digital art perspective. Retrieved June 12, 2024 from https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3225323
  • ​Zureikat, S. (2023). Why do we make art? 10 inspiring motivations to ignite your creative passion. Retrieved August 16, 2024 from https://medium.com/@fromlight2art/why-do-we-make-art-10-inspiring-motivations-to-ignite-your-creative-passion-95ac3d872186 ​

İletişim Tasarımı Eğitiminde Yapay Zekâ ve İnsan Tasarımı Üzerine Karşılaştırmalı Bir Çalışma

Year 2025, Issue: 15, 196 - 218, 30.04.2025
https://doi.org/10.32739/etkilesim.2025.8.15.289

Abstract

Bu çalışma, belirli bir metin temel alınarak oluşturulan tasarım ürünlerini analiz ederek, yapay zeka ve insan tasarımcıların yaratıcı çıktılarını karşılaştırmayı amaçlamaktadır. Aynı zamanda, bireyin yeterliliklerinin yapay zeka tarafından üretilen çalışmanın özgünlüğünü nasıl etkilediğini incelemektedir. Araştırmada, tasarımların başarısı, metne uygunluk, yaratıcılık, özgünlük, hikaye anlatımı ve sanatsal öğelerin ve tekniklerin uygulanması gibi ölçütler kullanılarak nicel içerik analizi yöntemiyle değerlendirilmektedir.
Bulgular, yapay zekanın sanatsal tekniklerin uygulanmasında üstün olduğunu, ancak yaratıcılığının ve özgünlüğünün hâlâ tasarımcı tarafından şekillendirildiğini ortaya koymaktadır. Ayrıca, çalışma, teknik bilginin yaratıcılığı artırdığını; teknolojiye hakim olan katılımcıların daha cesur ve yaratıcı işler ürettiklerini göstermektedir. Bununla birlikte, hem yapay zeka hem de insan tasarımcıların, tasarımlarında hikaye ve duyguyu etkili bir şekilde aktarma konusunda zorluklar yaşadıkları da gözlemlenmiştir.

References

  • ​​​Adobe. (2024). What is AI art and how is it made?. Retrieved July 04, 2024 from https://www.adobe.com/products/firefly/discover/what-is-ai-art.html#:~:text=AI%20art%20is%2C%20simply%2C%20artwork,Adobe%20Firefly%2C%20and%20an%20idea.
  • ​Akca, F., & Kavak, G. (2021). Scale of visual creativity in art: A study on scale development and construct validity. International Journal on Social and Education Sciences, 3(3), 439-456. 10.46328/ijonses.94
  • Anyoha, R. (2017). The history of artificial intelligence. Retrieved July 28, 2024 from https://sitn.hms.harvard.edu/flash/2017/history-artificial-intelligence/.
  • ​Art Aia. (2020). Creatives in residence. Retrieved June 01, 2024 from https://artaiafvg.wordpress.com/ ​Baum. (2023). Introduction to artificial intelligence. A G Printing & Publishing.
  • ​Buchanan, B.G. (2005). A (very) brief history of artificial intelligence. Retrieved June 11, 2024 from 15-Buchanan.qxd (smu.edu).
  • ​Chen, W. & Shidujaman, B., Xuelin, T. (2020). Aiart: Towards artificial intelligence art. Proceedings MMEDIA 2020: The twelfth international conference on advances in multimedia (pp. 47-52), Lisbon: Portugal.
  • ​Cropley, A. J. (2020). Definitions. M. A. Runco & S. R. Pritzker (Eds.), Encyclopedia of creativity (3rd ed.) (pp. 315-322). Academic Press.
  • ​Drimmer, S. & Nygren, C.J. (2023). History art history and ai: Ten axiomssonja. International Journal for Digital Art History, (10), 3-13.
  • ​Fiske, J. (1996). Introduction to communication studies (3rd Edition). Routledge.
  • ​Huang, J. & Li, J. (2020). Dimensions of artificial intelligence anxiety based on the integrated fear acquisition theory. Technology in Society, 63, https://doi.org/10.1016/j.techsoc.2020.101410.
  • ​Interaction Design Foundation. (2024). What is AI-generated art?. Retrieved April 05, 2024 from https://www.interaction-design.org/literature/topics/ai-generated-art#:~:text=AI%2Dgenerated%20art%20is%20artwork,sculptures%2C%20music%2C%20and%20poetry.
  • ​Kerner, S.M. (2024). AI art (artificial intelligence art). Retrieved June 10, 2023 from https://www.adobe.com/products/firefly/discover/what-is-ai-art.html#:~:text=AI%20art%20is%2C%20simply%2C%20artwork,Adobe%20Firefly%2C%20and%20an%20idea.
  • ​Kim, J. & Kadkol, S., Solomon, I., Yeh, H. (2023). AI anxiety: A comprehensive analysis of psychological factors and interventions. SSRN Electronic Journal. Retrieved July 07, 2024 from https://www.researchgate.net/publication/374092896_AI_Anxiety_A_Comprehensive_Analysis_of_Psychological_Factors_and_Interventions
  • ​Liu, B. (2023). Arguments for the rise of artificial intelligence art: does ai art have creativity, motivation, self-awareness and emotion?. Arte, Individuo y Sociedad, 35(3), 811-822. https://doi.org/10.5209/aris.83808.
  • ​Mikalonyte, E.S. & Kneer, M. (2022). Can artificial intelligence make art?. Retrieved on May 10, 2024 from https://www.researchgate.net/publication/350887734_Can_Artificial_Intelligence_Make_Art
  • ​Shekh, H., Prins, C. & Schrijvers, E. (2023). Artificial intelligence: Definition and background. Mission Ai (pp. 15-41). Springer.
  • ​Smith, C. (2006). The history of artificial intelligence. Retrieved April 12, 2024 from https://courses.cs.washington.edu/courses/csep590/06au/projects/history-ai.pdf
  • ​Tardgigng, P. (2023). How can I develop self-awareness for the artist?. Retrieved April 12, 2024 from How can I develop self-awareness for the artist? | LinkedIn.
  • ​Then, C., Soewandy, E.J., Danial, F.M., Achmad, S. & Sutoyo, R. (2023). The impact of artificial intelligence on art - a systematic literature review. 2023 IEEE 9th Information Technology International Seminar (ITIS). Batu Malag, Indonesia.
  • ​Ultay, E. & Akyurt, H., Ultay, N. (2021). Sosyal bilimlerde betimsel içerik analizi. IBAD Sosyal Bilimler Dergisi, (10), 188-201.
  • ​UoC. (2023). What is artificial intelligence (ai)? Definition, uses, and more. Retrieved August 03,2024 from https://www.uc.edu/about/ucit/software-tools/ai.html#:~:text=Artificial%20intelligence%20is%20technology%20that,is%20capable%20of%20producing%20content.
  • ​Xing, B. & Marwala, T. (2018). Creativity and artificial intelligence: A digital art perspective. Retrieved June 12, 2024 from https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3225323
  • ​Zureikat, S. (2023). Why do we make art? 10 inspiring motivations to ignite your creative passion. Retrieved August 16, 2024 from https://medium.com/@fromlight2art/why-do-we-make-art-10-inspiring-motivations-to-ignite-your-creative-passion-95ac3d872186 ​
There are 23 citations in total.

Details

Primary Language English
Subjects Communication Studies, Communication Education, Communication Technology and Digital Media Studies, New Communication Technologies
Journal Section Research Articles
Authors

Taner Kızılhan 0000-0002-3501-415X

Early Pub Date April 29, 2025
Publication Date April 30, 2025
Submission Date November 16, 2024
Acceptance Date March 28, 2025
Published in Issue Year 2025 Issue: 15

Cite

APA Kızılhan, T. (2025). A Comparative Study on AI Versus Human Design in Communication Design Education. Etkileşim(15), 196-218. https://doi.org/10.32739/etkilesim.2025.8.15.289
AMA Kızılhan T. A Comparative Study on AI Versus Human Design in Communication Design Education. Etkileşim. April 2025;(15):196-218. doi:10.32739/etkilesim.2025.8.15.289
Chicago Kızılhan, Taner. “A Comparative Study on AI Versus Human Design in Communication Design Education”. Etkileşim, no. 15 (April 2025): 196-218. https://doi.org/10.32739/etkilesim.2025.8.15.289.
EndNote Kızılhan T (April 1, 2025) A Comparative Study on AI Versus Human Design in Communication Design Education. Etkileşim 15 196–218.
IEEE T. Kızılhan, “A Comparative Study on AI Versus Human Design in Communication Design Education”, Etkileşim, no. 15, pp. 196–218, April 2025, doi: 10.32739/etkilesim.2025.8.15.289.
ISNAD Kızılhan, Taner. “A Comparative Study on AI Versus Human Design in Communication Design Education”. Etkileşim 15 (April 2025), 196-218. https://doi.org/10.32739/etkilesim.2025.8.15.289.
JAMA Kızılhan T. A Comparative Study on AI Versus Human Design in Communication Design Education. Etkileşim. 2025;:196–218.
MLA Kızılhan, Taner. “A Comparative Study on AI Versus Human Design in Communication Design Education”. Etkileşim, no. 15, 2025, pp. 196-18, doi:10.32739/etkilesim.2025.8.15.289.
Vancouver Kızılhan T. A Comparative Study on AI Versus Human Design in Communication Design Education. Etkileşim. 2025(15):196-218.

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