POLITICAL MANIPULATİON ON SOCIAL MEDIA: POLICY RECOMMENDATIONS, AND POTENTIAL REACTIONS

Year 2023, Volume: 8 Issue: 16, 218 - 233, 31.12.2023

Ertuğrul Buğra Orhan

https://doi.org/10.54831/vanyyuiibfd.1360819

Abstract

This research examines the prevalent problem of political influence on social media platforms, its ramifications, and prospective reactions from Generation Z. Through an analysis of manipulation theories in the context of the digital era, including cognitive, emotional, and behavioral strategies, this study provides insights into the swift propagation of misinformation and the influence of algorithmic personalisation. This study conducts a comprehensive examination of relevant scholarly literature, with a particular focus on the impact of political misinformation on democratic processes. The subsequent analysis delves into the likely responses of Generation Z towards social media regulation, taking into account their inclination towards endorsing measures aimed at countering manipulation, while also expressing apprehensions over privacy and freedom of expression. This study highlights the significance of well-informed policy formulation in order to effectively tackle manipulation, while also taking into account the viewpoints of the younger demographic.

Keywords

political manipulation, social media, generation z

SOSYAL MEDYADA SİYASİ MANİPÜLASYON: POLİTİKA ÖNERİLERİ VE POTANSİYEL TEPKİLER

Abstract

Bu araştırma, sosyal medya platformlarında siyasi etkinin yaygın sorununu, sonuçlarını ve Z kuşağının olası tepkilerini incelemektedir. Bilişsel, duygusal ve davranışsal stratejiler de dahil olmak üzere dijital çağ bağlamında manipülasyon teorilerinin analizi yoluyla, bu çalışma yanlış bilginin hızlı yayılması ve algoritma tabanlı kişiselleştirmenin etkisi konusunda içgörüler sunmaktadır. Bu çalışma, demokratik süreçler üzerindeki siyasi yanlış bilgi etkisi üzerine ilgili bilimsel literatürün kapsamlı bir incelemesini gerçekleştirmektedir. Sonraki analiz, manipülasyona karşı önlem almaya yönelik önlemleri destekleme eğilimlerini dikkate alarak, Z kuşağının sosyal medya düzenlemelerine olası tepkilerine derinlemesine inmektedir, aynı zamanda gizlilik ve ifade özgürlüğü konusunda endişelerini de dile getirmektedir. Bu çalışma, manipülasyonla etkili bir şekilde mücadele etmek için iyi bilgilendirilmiş politika oluşturmanın önemini vurgularken, aynı zamanda genç nüfusun görüşlerini de dikkate almaktadır

Keywords

siyasi manipülasyon, sosyal medya, z kuşağı

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