COGNITIVE APPROACH TO STRATEGIC DECISION MAKING PROCESS: A QUALITATIVE RESEARCH ON HIGH LEVEL MANAGERS

Year 2017, , 93 - 115, 30.09.2017

Ceyda Kavurmacı , Füsun Çınar Altıntaş

https://doi.org/10.11611/yead.312041

Cited By: 3

Abstract

In this study, strategic decisions that are
characterized as unstructured, complex, and open-ended are addressed from the
perspective of cognitive elements that limit rationality. The main purpose of the
study is to understand how the cognitive heuristics and biases effect strategic
decisions. Semi-structured interviews were conducted with twelve managers and
the data were arranged and interpreted by means of descriptive analysis.
Findings suggest that participants use emphasis on the level of uncertainty,
intuitive adaptation, self-confidence and experience as a variable when using
cognitive heuristics and biases. In addition, the study found that participants
were heavily influenced by overconfidence, availability heuristic, confirmation
bias and hindsight bias, but attempts were made to avoid anchoring, frame
effect, and escalation of commitment. It is believed that the research is aimed
at an area that has not been studied extensively in the Turkish language and
contributes to the development of an explanatory approach to the strategic
decision making process.

Keywords

Strategic Decision Making, High Level Manager, Cognitive, Heuristic, Bias

STRATEJİK KARAR VERME SÜRECİNE BİLİŞSEL YAKLAŞIM: ÜST KADEME YÖNETİCİLER ÜZERİNE NİTEL BİR ARAŞTIRMA

Abstract

Bu çalışmada, yapılandırılmamış,
karmaşık ve açık uçlu olarak karakterize edilen stratejik kararlar
rasyonaliteyi sınırlandıran, bilişsel unsurlar perspektifiyle ele alınmaktadır.
Çalışmanın temel amacı, bilişsel kestirme yol ve bilişsel yanlıklıkların
stratejik kararları nasıl etkilediğini anlamaktır. Buradan hareketle on iki
yönetici ile yarı yapılandırılmış görüşmeler gerçekleştirilmiş ve veriler betimsel
analiz yöntemiyle düzenlenmiş ve yorumlanmıştır. Bulgular katılımcıların
bilişsel kestirme yol ve yanlılıkları kullanırken belirsizlik derecesi,
sezgisel uyum, özgüven ve deneyim faktörlerini bir değişken olarak
vurguladığını ortaya koymaktadır. Buna ek olarak çalışmada katılımcıların yoğun
olarak hazırda bulma kestirme yolu, aşırı güven, doğrulama yanılgısı ve geri
görüş yanılgısından etkilendiğine ancak çıpa atma, çerçeve etkisi ve artan
bağlılık etkisinin bertaraf edilmeye çalışıldığına yönelik bulgular elde
edilmiştir. Araştırmanın Türkçe yazında yoğun çalışılmamış bir alana yönelik
olması ve stratejik karar verme sürecine ilişkin açıklayıcı bir yaklaşım ortaya
koyması açısından katkı sağlayıcı olduğu düşünülmektedir.

Keywords

Stratejik Karar Verme, Üst Kademe Yönetici, Bilişsel, Kestirme Yol

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