Research Article
BibTex RIS Cite

WHICH ORGANIZATIONAL CULTURE SUPPORTS THE MARKET ORIENTATION MORE IN THE HOTEL BUSINESSES?

Year 2018, , 139 - 161, 30.09.2018

Yusuf Bilgin

https://doi.org/10.11611/yead.378145

Abstract

The aim of this study is to examine that which organization culture supports more market orientation in hotel businesses. A quantitative research method was used in the research and the research data were obtained through face-to-face surveys of 355 personnel that were working in twenty of 5-star hotels operating in Turkey by using convenience sampling method. Obtained data were analyzed by using Structural Equation Modeling (SEM). As a result of the analysis, it has been determined that the organizational culture has a significant influence on the market orientation in the hotel enterprises.Findings show that culture type which supports customer orientation most is culture of adhocracy however, competitor orientation and interfunctional coordination are the most supported by the market culture in the hotels. It has also been found that adhocracy culture supports competitor orientation and interfunctional coordination more than hierarchy and clan culture.Finally, the results of the analysis show that hierarchical culture has no significant effect on customer orientation and competitor orientation, and it affects the interfunctional coordination negatively

Keywords

Market Orientation Organizational Culture Hotel Businesses

References

  • Adler, P. S. ve Borys, B. (1996) “Two Types of Bureaucracy: Enabling and Coercive”, Administrative Science Quarterly, 41 (1): 61-89.
  • Adler, P. S., Goldoftas, B. ve Levine, D. I. (1999) “Flexibility versus Efficiency? A Case Study of Model Changeovers in the Toyota Production System”, Organization Science, 10 (1): 43-68.
  • Agarwal, S., Erramilli, M. K. ve Dev, C. S. (2003). “Market Orientation and Performance in Service Firms: Role of Innovation”, Journal of Services Marketing, 17 (1), pp.68-82.
  • Agbejule, A. (2011) “Organizational Culture and Performance: The Role of Management Accounting System”, Journal of Applied Accounting Research, 12 (1): 74-89.
  • Appiah-Adu, K. ve Blankson, C. (1998) “Business Strategy, Organizational Culture, and Market Orientation”, Thunderbird International Business Review, 40 (3): 235-256.
  • Asree, S., Zain, M. ve Razalli, M. R. (2010). “Influence of Leadership Competency and Organizational Culture on Responsiveness and Performance of Firms”, International Journal of Contemporary Hospitality Management, 22 (4): 500-516.
  • Bilgin, Y., Çatı, K. ve Öncü, M. A. (2016) “Otel İşletmelerinin Pazarlama Anlayışları Üzerine Nitel Bir Araştırma”, Bartın Üniversitesi İ.İ.B.F. Dergisi, 7 (14): 241-285.
  • Bowen, J. T. ve Chen, S. L. (2001) “The Relationship between Customer Loyalty and Customer Satisfaction”, International Journal of Contemporary Hospitality Management, 13 (5), pp. 213-217.
  • Brady, M. K. ve Cronin, J. J. (2001) “Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach”, Journal of Marketing, 65 (3): 34-49.
  • Camerer, C. ve Vepsalainen, A. (1988) “The Economic Efficiency of Corporate Culture”, Strategic Management Journal, 9 (1): 115-126.
  • Cameron, K. S. ve Quinn, R. E. (2006). “Diagnosing and Changing Organizational Culture: Based on the Competing Values Framework”, (Rev. ed.) San Francisco, CA: Wiley (Jossey Bass).
  • Cameron, K. ve Quinn, R. E. (1999) “Diagnosing and Changing Organizational Culture: Based on the Competing Values Framework”, Reading: Addison-Wesley.
  • Cheung, S. O., Wong, P. S. P. ve Wu, A. W. Y. (2011) “Towards an Organizational Culture Framework in Construction”, International Journal of Project Management, 29 (1): 33-44.
  • Chin, W. C. ve Todd, P. A. (1995) “On the Use, Usefulness and Ease of Use of Structural Equation Modeling in MIS Research: A Note of Caution”, MIS Quarterly, 19 (2): 237-246.
  • Cho, I., Kim, J. K. K., Park, H. ve Cho, N. H. (2013) “The Relationship between Organisational Culture and Service Quality through Organisational Learning Framework”, Total Quality Management & Business Excellence, 24 (7-8): 753-768.
  • Civelek, A. (2016) “Konaklama işletmelerinde Müşteri İlişkileri Yönetiminin İşletme Performansına Etkisi: 5 Yıldızlı Oteller Üzerine Bir Uygulama”, Sosyal Bilimler Meslek Yüksekokulu Dergisi, 19 (2): 233-252.
  • Daft, R. L. (2015). “Örgüt Kuramları ve Tasarımını Anlamak”, (Çev. Kollektif), Ankara, Nobel Yayın Dağıtım.
  • Dastmalchian, A., Lee, S. ve Ng, I. (2000) “The Interplay between Organizational and National Cultures: A Comparison of Organizational Practices in Canada and South Korea Using the Competing Values Framework”, The International Journal of Human Resource Management, 11 (2): 388-412.
  • Denison, D. R. (1984) “Bringing Corporate Culture to the Bottom Line”, Organizational Dynamics, 13 (2): 4-22.
  • Deshpande, R., Farley, J. U. ve Webster, F. E. (1993) “Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis”, Journal of Marketing, 57 (1): 23-37.
  • Deshpande, R. ve Webster, F. E. (1989) “Organizational Culture and Marketing: Defining the Research Agenda”, The Journal of Marketing, 53 (1): 3-15.
  • Dwyer, L. Teal, G. ve Kemp, S. (1998) “Organisational Culture & Strategic Management in A Resort Hotel”, Asia Pacific Journal of Tourism Research, 3 (1): 27-36.
  • Egeren, M. V. ve O’Connor, S. (1998) “Drivers of Market Orientation and Performance in Service Firms”, Journal of Services Marketing, 12 (1): 39-58.
  • Eren, D. (2003) “Otel İşletmeciliğinde Pazarlama Anlayışı ve Pazar Yönlülük: Türkiye’de Faaliyet Gösteren Dört ve Beş Yıldızlı Otellerde Yapılan Bir Araştırma ve Sonuçları”, Mersin: Mersin Üniversitesi, Sosyal Bilimler Enstitüsü Turizm İşletmeciliği ve Otelcilik Anabilim Dalı, Mersin.
  • Fang, S. R., Chang, E., Ou, C. C. ve Chou, C. H. (2014) “Internal Market Orientation, Market Capabilities and Learning Orientation”, European Journal of Marketing, 48 (1/2): 170-192.
  • Farrell, M. A. (2000) “Developing a Market-Oriented Learning Organisation”, Australian Journal of Management, 25 (2): 201-223. Fiol, C. M. ve Lyles, M. A. (1985) “Organizational learning”, Academy of Management Review, 10 (4): 803-813.
  • Gagliardi, P. (1986) “The Creation and Change of Organizational Cultures: A Conceptual Framework”, Organizational Studies 7 (2): 117-134.
  • George, G., Sleeth, R. G. ve Siders, M. A. (1999) “Organizing Culture: Leader Roles, Behaviors, And Reinforcement Mechanisms”, Journal of Business and Psychology, 13 (4): 545-560.
  • Gray, B., Matear, S., Boshoff, C. ve Matheson, P. (1998) “Developing A Better Measure of Market Orientation”, European Journal of Marketing, 32 (9/10): 884-903.
  • Hair, J. F., Black, W. C., Babin, B. J. ve Anderson, R. E. (2009) “Multivariate data analysis”, Upper Saddle River, NJ: Prentice Hall.
  • Han, H. ve Verma, R. (2012) “The Effect of Corporate Culture and Strategic Orientation on Financial Performance: An Analysis of South Korean Upscale and Luxury Hotels”, Cornell Hospitality Report, 12 (4): 6-14.
  • Harrington, S. J. ve Guimaraes, T. (2005) “Corporate Culture, Absorptive Capacity and IT Success”, Information and Organization, 15 (1): 39-63.
  • Izquierdo, C. C., Cillán, J. G. ve Gutierrez, S. S. M. (2005) “The Impact of Customer Relationship Marketing on the Firm Performance: A Spanish Case”, Journal of Services Marketing, 19 (4): 234-244.
  • Jaworski, B. J. ve Kohli, A. K. (1993) “Market Orientation: Antecedents and Consequences”, Journal of Marketing 57 (3): 53-70.
  • Jayawardhana, A. A. K. K., Silva, S. D.ve Athauda, A. M. T. P. (2013) “Business Strategy, Market Orientation and Sales Growth in Hotel Industry of Ancient Cities in Sri Lanka”, Tropical Agricultural Research, 24 (3): 228-237.
  • Jogaratnam, G. (2017) “How Organizational Culture Influences Market Orientation and Business Performance in the Restaurant Industry”, Journal of Hospitality and Tourism Management, 31: 211-219.
  • Kalaycı, Ş. (2016) “SPSS Uygulamalı Çok Değişkenli İstatistik Teknikleri”, 8. Baskı, Ankara, Dinamik Akademi.
  • Kandampully, J. ve Suhartanto, D. (2000) “Customer Loyalty in the Hotel Industry: The Role of Customer Satisfaction and Image”, International Journal of Contemporary Hospitality Management 12 (6): 346-351.
  • Kim, G. S. (2007) “The Service Recovery Strategies, Customer Satisfaction, Customer Loyalty”, Asian Journal on Quality, 8 (1): 76-86.
  • Kim, M., Choi, L., Knutson, B. J. ve Borchgrevink, C. P. (2017) “Hotel employees’ Organizational Behaviors from Cross-National Perspectives”, International Journal of Contemporary Hospitality Management, 29 (12): 3082-3100.
  • Kline, R. B. (1998) “Principles and practice of structural equation modeling” (2nd ed.), New York, NY: Guilford.
  • Kohli, A. K. ve Jaworski, B. J. (1990) “Market Orientation: The Construct, Research Proposition and Managerial Implication”, Journal of Marketing, 54 (2): 1-18.
  • Kosuge, R. (2007) “Internal Effects of Customer Contact within Service Organizations: Implications for Developing a Customer-oriented Organizational Culture”, Annals of Business Administrative Science 6: 1-14.
  • Kotler, P., Armstrong, G., Saunders, J. ve Wong, V. (1999) “Principles of Marketing. Milan”, Prentice Hall, Europe.
  • Lawrence, P. R. ve Lorsch, J. W. (1967) “Organization and Environment; Managing Differentiation and Integration”, Harvard Business School Press.
  • Lehtinen, U. ve Lehtinen, J. R. (1991) “Two Approaches to Service Quality Dimensions”, The Service Industries Journal, 11 (3): 287-303.
  • Louis, M. R. (1980) “Surprise and Sense Making: What Newcomers Experience in Entering Organizational Settings”, Administrative Science Quarterly, 25 (2): 226-251.
  • Lund, D. B. (2003) “Organizational Culture and Job Satisfaction”, Journal of Business & Industrial Marketing, 18 (3): 219-236.
  • Matin, H. Z., Jandaghi, G., Khanifar, H. ve Heydari, F. (2009) “Designing A Competent Organizational Culture Model for Customer Oriented Companies”, African Journal of Business Management, 3 (7): 281-293.
  • McClure, R. E. (2010) “The Influence of Organizational Culture and Conflict on Market Orientation”, Journal of Business & Industrial Marketing. 25 (7): 514-524.
  • Mushtaq, A. L., Fayyaz, A.S. ve Tanveer, A. (2013) “Organizational Culture in Hotel Industry: Perceptions and Preferences among Staff”, Advances in Management, 6 (5), 55-60.
  • Narver, J. C. ve Slater, S. F. (1990) “The Effect of A Market Orientation on Business Profitability”, Journal of Marketing 64: 21-35.
  • Otache, I. ve Mahmood, R. (2015) “Market Orientation and Firm Performance: The Role of Organizational Culture and External Environment - A Proposed Model”, International Business Management. 9 (5): 816-823.
  • Oz, M., Kaya, F. ve Ciftci, I. (2015) “Evaluating the Organizational Culture Types of the 5-Star Hotel’s in Istanbul in terms of the Cameron & Quinn Competing Values Model”, Journal of Yasar University, 10 (40): 6684-6691.
  • Parasuraman, A., Zeithaml, V. A. ve Berry, L. L. (1985) “A Conceptual Model of Service Quality and Its Implications for Future Research”, The Journal of Marketing, 49 (4): 41-50.
  • Peng, C. ve George, R. T. (2011). “The Effect of Inter-functional Coordination on Organizational Commitment in the Hotel Industry”, http://scholarworks.umass.edu/cgi/viewcontent.cgi?article=1260&context=gradconf_hospitality. Son erişim tarihi: 11.01.2018.
  • Pitt, L., Caruana, A. ve Berthon, P. R. (1996) “Market Orientation and Business Performance: Some European Evidence”, International Marketing Review 13 (1): 5-18.
  • Plinke W. (2015) “The Core Concept of Marketing Management”, M. Kleinaltenkamp et al. (eds.), Fundamentals of Business-to-Business Marketing, pp. 77-127. Springer Texts in Business and Economics, DOI 10.1007/978-3-319-12463-6_2.
  • Pulendran, S., Speed, R. ve Widing, R. E. (2003) “Marketing Planning, Market Orientation and Business Performance”, European Journal of Marketing 37 (3/4): 476-497.
  • Quinn, R. E. ve Cameron, K. (1983) “Organizational Life Cycles and Shifting Criteria of Effectiveness: Some Preliminary Evidence”, Management Science, 29 (1): 33-51.
  • Quinn, R. E. ve Rohrbaugh, J. (1983) “A Spatial Model of Effectiveness Criteria: Towards a Competing Values Approach to Organizational Analysis”, Management Science, 29: 263-377.
  • Rodrigues, A. C. ve Caetano, A. (2013) “A Competing Values Framework Approach on Growth and Performance in Micro Firms”, In Entrepreneurship Summer University at ISCTE-IUL, Lison.
  • Schein, E. H. (1990) “Organizational culture”, American Psychologist, 45 (2): 109-119.
  • Schermelleh-Engel, K., Moosbrugger, H. ve Müller, H. (2003) “Evaluating the Fit of Structural Equation Models: Tests of Significance and Descriptive Goodness-of-Fit Measures”, Methods of Psychological Research, 8 (2): 23-74.
  • Shehu, A. M. ve Mahmood, R. (2014) “The Relationship between Market Orientation and Business Performance of Nigerian SMEs: The Role of Organizational Culture”, International Journal of Business and Social Science, 5 (9): 159-168.
  • Shoham, A., Rose, G. M. ve Kropp, F. (2005) “Market Orientation and Performance: A Meta‐Analysis”, Marketing Intelligence & Planning 23 (5): 435-454.
  • Sin, Leo Y. M., Tse, Alan C. B., Heung, Vincent C. S. ve Yim, Frederick H. K. (2005) “An Analysis of The Relationship between Market Orientation and Business Performance in The Hotel Industry”, Hospitality Management 24: 555-577.
  • Slater, S. F. ve Narver, J. C. (1994) “Market Orientation, Customer Value, and Superior Performance”, Business Horizons 37 (2): 22-28. Smircich, L. (1983) “Concepts of Culture and Organizational Analysis”, Administrative Science Quarterly, 28 (3): 339-358.
  • Tajeddini, K. (2011) “Market Orientation and Business Performance: Evidence from The Hotel İndustry in Germany”, International Journal of Leisure and Tourism Marketing 2 (3): 232-247.
  • Taşgit, Y. E., Ergün, E. ve Bayat, M. (2015) “Otel İşletmelerinin İş Çevresi Özelliklerinin Kurum Kültürü Türleri Üzerindeki Etkisi”, Seyahat ve Otel İşletmeciliği Dergisi, 12 (2): 92-120.
  • Tsiotsou, R. H. (2010) “Delineating the Effect of Market Orientation on Services Performance: A Component-Wise Approach”, The Service Industries Journal, 30 (3): 375-403.
  • Wang, C. H., Chen, K. Y., Chen, S. C. (2012) “Total Quality Management, Market Orientation and Hotel Performance: The Moderating Effects of External Environmental Factors”, International Journal of Hospitality Management 31: 119-129.
  • Wei, W., Hua, N., Fu, X. ve Guchait, P. (2017) “The Impacts of Hotels’ Error Management Culture on Customer Engagement Behaviors (CEBs)”, International Journal of Contemporary Hospitality Management, 29 (12): 3119-3137.
  • Youngblood, M. D. (2000) “Winning Cultures for the New Economy”, Strategy & Leadership, 28 (6): 4-9.
  • Zhou, K. Z. Brown, J.R. ve Dev, C. S. (2009) “Market Orientation, Competitive Advantage, and Performance: A Demand-Based Perspective”, Journal of Business Research 62: 1063-1070.

OTEL İŞLETMELERİNDE HANGİ ÖRGÜT KÜLTÜRÜ PAZAR YÖNLÜLÜĞÜ DAHA FAZLA DESTEKLİYOR?

Year 2018, , 139 - 161, 30.09.2018

Yusuf Bilgin

https://doi.org/10.11611/yead.378145

Abstract

Bu araştırmanın amacı, otel işletmelerinde hangi
örgüt kültürünün pazar yönlülüğü daha fazla desteklediğini incelemektir. Araştırmada
nicel araştırma yöntem kullanılmış ve araştırma verileri, kolayda örnekleme
yöntemiyle beş yıldızlı 20 otel işletmesinde görev yapan 355 personelden yüz
yüze anketler yoluyla elde edilmiştir. Elde edilen veriler, yapısal eşitlik
modellemesi (YEM) ile analiz edilmiştir. Analiz sonucunda, otel işletmelerinde
örgüt kültürünün pazar yönlülük üzerinde anlamlı bir etkisinin olduğu
belirlenmiştir. Elde edilen bulgular, otel işletmelerinde müşteri yönlülüğü en
fazla destekleyen kültür tipinin adhokrasi kültürü olduğunu, rakip yönlülüğü ve
fonksiyonlar arası koordinasyonu en fazla destekleyen kültür tipinin ise pazar
kültürü olduğunu göstermektedir. Ayrıca, adhokrasi kültürünün rakip yönlülüğü
ve fonksiyonlar arası koordinasyonu hiyerarşi ve klan kültüründen daha fazla
desteklediği tespit edilmiştir. Son olarak, analiz sonuçları hiyerarşi
kültürünün müşteri yönlülük ve rakip yönlülük üzerinde anlamlı bir etkisinin
olmadığını, fonksiyonlar arası koordinasyonu ise negatif yönlü etkilediğini
göstermektedir. 

Keywords

pazar yönlülük örgüt kültürü otel işletmeleri

References

  • Adler, P. S. ve Borys, B. (1996) “Two Types of Bureaucracy: Enabling and Coercive”, Administrative Science Quarterly, 41 (1): 61-89.
  • Adler, P. S., Goldoftas, B. ve Levine, D. I. (1999) “Flexibility versus Efficiency? A Case Study of Model Changeovers in the Toyota Production System”, Organization Science, 10 (1): 43-68.
  • Agarwal, S., Erramilli, M. K. ve Dev, C. S. (2003). “Market Orientation and Performance in Service Firms: Role of Innovation”, Journal of Services Marketing, 17 (1), pp.68-82.
  • Agbejule, A. (2011) “Organizational Culture and Performance: The Role of Management Accounting System”, Journal of Applied Accounting Research, 12 (1): 74-89.
  • Appiah-Adu, K. ve Blankson, C. (1998) “Business Strategy, Organizational Culture, and Market Orientation”, Thunderbird International Business Review, 40 (3): 235-256.
  • Asree, S., Zain, M. ve Razalli, M. R. (2010). “Influence of Leadership Competency and Organizational Culture on Responsiveness and Performance of Firms”, International Journal of Contemporary Hospitality Management, 22 (4): 500-516.
  • Bilgin, Y., Çatı, K. ve Öncü, M. A. (2016) “Otel İşletmelerinin Pazarlama Anlayışları Üzerine Nitel Bir Araştırma”, Bartın Üniversitesi İ.İ.B.F. Dergisi, 7 (14): 241-285.
  • Bowen, J. T. ve Chen, S. L. (2001) “The Relationship between Customer Loyalty and Customer Satisfaction”, International Journal of Contemporary Hospitality Management, 13 (5), pp. 213-217.
  • Brady, M. K. ve Cronin, J. J. (2001) “Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach”, Journal of Marketing, 65 (3): 34-49.
  • Camerer, C. ve Vepsalainen, A. (1988) “The Economic Efficiency of Corporate Culture”, Strategic Management Journal, 9 (1): 115-126.
  • Cameron, K. S. ve Quinn, R. E. (2006). “Diagnosing and Changing Organizational Culture: Based on the Competing Values Framework”, (Rev. ed.) San Francisco, CA: Wiley (Jossey Bass).
  • Cameron, K. ve Quinn, R. E. (1999) “Diagnosing and Changing Organizational Culture: Based on the Competing Values Framework”, Reading: Addison-Wesley.
  • Cheung, S. O., Wong, P. S. P. ve Wu, A. W. Y. (2011) “Towards an Organizational Culture Framework in Construction”, International Journal of Project Management, 29 (1): 33-44.
  • Chin, W. C. ve Todd, P. A. (1995) “On the Use, Usefulness and Ease of Use of Structural Equation Modeling in MIS Research: A Note of Caution”, MIS Quarterly, 19 (2): 237-246.
  • Cho, I., Kim, J. K. K., Park, H. ve Cho, N. H. (2013) “The Relationship between Organisational Culture and Service Quality through Organisational Learning Framework”, Total Quality Management & Business Excellence, 24 (7-8): 753-768.
  • Civelek, A. (2016) “Konaklama işletmelerinde Müşteri İlişkileri Yönetiminin İşletme Performansına Etkisi: 5 Yıldızlı Oteller Üzerine Bir Uygulama”, Sosyal Bilimler Meslek Yüksekokulu Dergisi, 19 (2): 233-252.
  • Daft, R. L. (2015). “Örgüt Kuramları ve Tasarımını Anlamak”, (Çev. Kollektif), Ankara, Nobel Yayın Dağıtım.
  • Dastmalchian, A., Lee, S. ve Ng, I. (2000) “The Interplay between Organizational and National Cultures: A Comparison of Organizational Practices in Canada and South Korea Using the Competing Values Framework”, The International Journal of Human Resource Management, 11 (2): 388-412.
  • Denison, D. R. (1984) “Bringing Corporate Culture to the Bottom Line”, Organizational Dynamics, 13 (2): 4-22.
  • Deshpande, R., Farley, J. U. ve Webster, F. E. (1993) “Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis”, Journal of Marketing, 57 (1): 23-37.
  • Deshpande, R. ve Webster, F. E. (1989) “Organizational Culture and Marketing: Defining the Research Agenda”, The Journal of Marketing, 53 (1): 3-15.
  • Dwyer, L. Teal, G. ve Kemp, S. (1998) “Organisational Culture & Strategic Management in A Resort Hotel”, Asia Pacific Journal of Tourism Research, 3 (1): 27-36.
  • Egeren, M. V. ve O’Connor, S. (1998) “Drivers of Market Orientation and Performance in Service Firms”, Journal of Services Marketing, 12 (1): 39-58.
  • Eren, D. (2003) “Otel İşletmeciliğinde Pazarlama Anlayışı ve Pazar Yönlülük: Türkiye’de Faaliyet Gösteren Dört ve Beş Yıldızlı Otellerde Yapılan Bir Araştırma ve Sonuçları”, Mersin: Mersin Üniversitesi, Sosyal Bilimler Enstitüsü Turizm İşletmeciliği ve Otelcilik Anabilim Dalı, Mersin.
  • Fang, S. R., Chang, E., Ou, C. C. ve Chou, C. H. (2014) “Internal Market Orientation, Market Capabilities and Learning Orientation”, European Journal of Marketing, 48 (1/2): 170-192.
  • Farrell, M. A. (2000) “Developing a Market-Oriented Learning Organisation”, Australian Journal of Management, 25 (2): 201-223. Fiol, C. M. ve Lyles, M. A. (1985) “Organizational learning”, Academy of Management Review, 10 (4): 803-813.
  • Gagliardi, P. (1986) “The Creation and Change of Organizational Cultures: A Conceptual Framework”, Organizational Studies 7 (2): 117-134.
  • George, G., Sleeth, R. G. ve Siders, M. A. (1999) “Organizing Culture: Leader Roles, Behaviors, And Reinforcement Mechanisms”, Journal of Business and Psychology, 13 (4): 545-560.
  • Gray, B., Matear, S., Boshoff, C. ve Matheson, P. (1998) “Developing A Better Measure of Market Orientation”, European Journal of Marketing, 32 (9/10): 884-903.
  • Hair, J. F., Black, W. C., Babin, B. J. ve Anderson, R. E. (2009) “Multivariate data analysis”, Upper Saddle River, NJ: Prentice Hall.
  • Han, H. ve Verma, R. (2012) “The Effect of Corporate Culture and Strategic Orientation on Financial Performance: An Analysis of South Korean Upscale and Luxury Hotels”, Cornell Hospitality Report, 12 (4): 6-14.
  • Harrington, S. J. ve Guimaraes, T. (2005) “Corporate Culture, Absorptive Capacity and IT Success”, Information and Organization, 15 (1): 39-63.
  • Izquierdo, C. C., Cillán, J. G. ve Gutierrez, S. S. M. (2005) “The Impact of Customer Relationship Marketing on the Firm Performance: A Spanish Case”, Journal of Services Marketing, 19 (4): 234-244.
  • Jaworski, B. J. ve Kohli, A. K. (1993) “Market Orientation: Antecedents and Consequences”, Journal of Marketing 57 (3): 53-70.
  • Jayawardhana, A. A. K. K., Silva, S. D.ve Athauda, A. M. T. P. (2013) “Business Strategy, Market Orientation and Sales Growth in Hotel Industry of Ancient Cities in Sri Lanka”, Tropical Agricultural Research, 24 (3): 228-237.
  • Jogaratnam, G. (2017) “How Organizational Culture Influences Market Orientation and Business Performance in the Restaurant Industry”, Journal of Hospitality and Tourism Management, 31: 211-219.
  • Kalaycı, Ş. (2016) “SPSS Uygulamalı Çok Değişkenli İstatistik Teknikleri”, 8. Baskı, Ankara, Dinamik Akademi.
  • Kandampully, J. ve Suhartanto, D. (2000) “Customer Loyalty in the Hotel Industry: The Role of Customer Satisfaction and Image”, International Journal of Contemporary Hospitality Management 12 (6): 346-351.
  • Kim, G. S. (2007) “The Service Recovery Strategies, Customer Satisfaction, Customer Loyalty”, Asian Journal on Quality, 8 (1): 76-86.
  • Kim, M., Choi, L., Knutson, B. J. ve Borchgrevink, C. P. (2017) “Hotel employees’ Organizational Behaviors from Cross-National Perspectives”, International Journal of Contemporary Hospitality Management, 29 (12): 3082-3100.
  • Kline, R. B. (1998) “Principles and practice of structural equation modeling” (2nd ed.), New York, NY: Guilford.
  • Kohli, A. K. ve Jaworski, B. J. (1990) “Market Orientation: The Construct, Research Proposition and Managerial Implication”, Journal of Marketing, 54 (2): 1-18.
  • Kosuge, R. (2007) “Internal Effects of Customer Contact within Service Organizations: Implications for Developing a Customer-oriented Organizational Culture”, Annals of Business Administrative Science 6: 1-14.
  • Kotler, P., Armstrong, G., Saunders, J. ve Wong, V. (1999) “Principles of Marketing. Milan”, Prentice Hall, Europe.
  • Lawrence, P. R. ve Lorsch, J. W. (1967) “Organization and Environment; Managing Differentiation and Integration”, Harvard Business School Press.
  • Lehtinen, U. ve Lehtinen, J. R. (1991) “Two Approaches to Service Quality Dimensions”, The Service Industries Journal, 11 (3): 287-303.
  • Louis, M. R. (1980) “Surprise and Sense Making: What Newcomers Experience in Entering Organizational Settings”, Administrative Science Quarterly, 25 (2): 226-251.
  • Lund, D. B. (2003) “Organizational Culture and Job Satisfaction”, Journal of Business & Industrial Marketing, 18 (3): 219-236.
  • Matin, H. Z., Jandaghi, G., Khanifar, H. ve Heydari, F. (2009) “Designing A Competent Organizational Culture Model for Customer Oriented Companies”, African Journal of Business Management, 3 (7): 281-293.
  • McClure, R. E. (2010) “The Influence of Organizational Culture and Conflict on Market Orientation”, Journal of Business & Industrial Marketing. 25 (7): 514-524.
  • Mushtaq, A. L., Fayyaz, A.S. ve Tanveer, A. (2013) “Organizational Culture in Hotel Industry: Perceptions and Preferences among Staff”, Advances in Management, 6 (5), 55-60.
  • Narver, J. C. ve Slater, S. F. (1990) “The Effect of A Market Orientation on Business Profitability”, Journal of Marketing 64: 21-35.
  • Otache, I. ve Mahmood, R. (2015) “Market Orientation and Firm Performance: The Role of Organizational Culture and External Environment - A Proposed Model”, International Business Management. 9 (5): 816-823.
  • Oz, M., Kaya, F. ve Ciftci, I. (2015) “Evaluating the Organizational Culture Types of the 5-Star Hotel’s in Istanbul in terms of the Cameron & Quinn Competing Values Model”, Journal of Yasar University, 10 (40): 6684-6691.
  • Parasuraman, A., Zeithaml, V. A. ve Berry, L. L. (1985) “A Conceptual Model of Service Quality and Its Implications for Future Research”, The Journal of Marketing, 49 (4): 41-50.
  • Peng, C. ve George, R. T. (2011). “The Effect of Inter-functional Coordination on Organizational Commitment in the Hotel Industry”, http://scholarworks.umass.edu/cgi/viewcontent.cgi?article=1260&context=gradconf_hospitality. Son erişim tarihi: 11.01.2018.
  • Pitt, L., Caruana, A. ve Berthon, P. R. (1996) “Market Orientation and Business Performance: Some European Evidence”, International Marketing Review 13 (1): 5-18.
  • Plinke W. (2015) “The Core Concept of Marketing Management”, M. Kleinaltenkamp et al. (eds.), Fundamentals of Business-to-Business Marketing, pp. 77-127. Springer Texts in Business and Economics, DOI 10.1007/978-3-319-12463-6_2.
  • Pulendran, S., Speed, R. ve Widing, R. E. (2003) “Marketing Planning, Market Orientation and Business Performance”, European Journal of Marketing 37 (3/4): 476-497.
  • Quinn, R. E. ve Cameron, K. (1983) “Organizational Life Cycles and Shifting Criteria of Effectiveness: Some Preliminary Evidence”, Management Science, 29 (1): 33-51.
  • Quinn, R. E. ve Rohrbaugh, J. (1983) “A Spatial Model of Effectiveness Criteria: Towards a Competing Values Approach to Organizational Analysis”, Management Science, 29: 263-377.
  • Rodrigues, A. C. ve Caetano, A. (2013) “A Competing Values Framework Approach on Growth and Performance in Micro Firms”, In Entrepreneurship Summer University at ISCTE-IUL, Lison.
  • Schein, E. H. (1990) “Organizational culture”, American Psychologist, 45 (2): 109-119.
  • Schermelleh-Engel, K., Moosbrugger, H. ve Müller, H. (2003) “Evaluating the Fit of Structural Equation Models: Tests of Significance and Descriptive Goodness-of-Fit Measures”, Methods of Psychological Research, 8 (2): 23-74.
  • Shehu, A. M. ve Mahmood, R. (2014) “The Relationship between Market Orientation and Business Performance of Nigerian SMEs: The Role of Organizational Culture”, International Journal of Business and Social Science, 5 (9): 159-168.
  • Shoham, A., Rose, G. M. ve Kropp, F. (2005) “Market Orientation and Performance: A Meta‐Analysis”, Marketing Intelligence & Planning 23 (5): 435-454.
  • Sin, Leo Y. M., Tse, Alan C. B., Heung, Vincent C. S. ve Yim, Frederick H. K. (2005) “An Analysis of The Relationship between Market Orientation and Business Performance in The Hotel Industry”, Hospitality Management 24: 555-577.
  • Slater, S. F. ve Narver, J. C. (1994) “Market Orientation, Customer Value, and Superior Performance”, Business Horizons 37 (2): 22-28. Smircich, L. (1983) “Concepts of Culture and Organizational Analysis”, Administrative Science Quarterly, 28 (3): 339-358.
  • Tajeddini, K. (2011) “Market Orientation and Business Performance: Evidence from The Hotel İndustry in Germany”, International Journal of Leisure and Tourism Marketing 2 (3): 232-247.
  • Taşgit, Y. E., Ergün, E. ve Bayat, M. (2015) “Otel İşletmelerinin İş Çevresi Özelliklerinin Kurum Kültürü Türleri Üzerindeki Etkisi”, Seyahat ve Otel İşletmeciliği Dergisi, 12 (2): 92-120.
  • Tsiotsou, R. H. (2010) “Delineating the Effect of Market Orientation on Services Performance: A Component-Wise Approach”, The Service Industries Journal, 30 (3): 375-403.
  • Wang, C. H., Chen, K. Y., Chen, S. C. (2012) “Total Quality Management, Market Orientation and Hotel Performance: The Moderating Effects of External Environmental Factors”, International Journal of Hospitality Management 31: 119-129.
  • Wei, W., Hua, N., Fu, X. ve Guchait, P. (2017) “The Impacts of Hotels’ Error Management Culture on Customer Engagement Behaviors (CEBs)”, International Journal of Contemporary Hospitality Management, 29 (12): 3119-3137.
  • Youngblood, M. D. (2000) “Winning Cultures for the New Economy”, Strategy & Leadership, 28 (6): 4-9.
  • Zhou, K. Z. Brown, J.R. ve Dev, C. S. (2009) “Market Orientation, Competitive Advantage, and Performance: A Demand-Based Perspective”, Journal of Business Research 62: 1063-1070.
There are 75 citations in total.

Details

Primary Language Turkish
Journal Section Articles
Authors

Yusuf Bilgin 0000-0003-0656-2031

Publication Date September 30, 2018
Published in Issue Year 2018

Cite

APA Bilgin, Y. (2018). OTEL İŞLETMELERİNDE HANGİ ÖRGÜT KÜLTÜRÜ PAZAR YÖNLÜLÜĞÜ DAHA FAZLA DESTEKLİYOR?. Yönetim Ve Ekonomi Araştırmaları Dergisi, 16(3), 139-161. https://doi.org/10.11611/yead.378145
AMA Bilgin Y. OTEL İŞLETMELERİNDE HANGİ ÖRGÜT KÜLTÜRÜ PAZAR YÖNLÜLÜĞÜ DAHA FAZLA DESTEKLİYOR?. Yönetim ve Ekonomi Araştırmaları Dergisi. September 2018;16(3):139-161. doi:10.11611/yead.378145
Chicago Bilgin, Yusuf. “OTEL İŞLETMELERİNDE HANGİ ÖRGÜT KÜLTÜRÜ PAZAR YÖNLÜLÜĞÜ DAHA FAZLA DESTEKLİYOR?”. Yönetim Ve Ekonomi Araştırmaları Dergisi 16, no. 3 (September 2018): 139-61. https://doi.org/10.11611/yead.378145.
EndNote Bilgin Y (September 1, 2018) OTEL İŞLETMELERİNDE HANGİ ÖRGÜT KÜLTÜRÜ PAZAR YÖNLÜLÜĞÜ DAHA FAZLA DESTEKLİYOR?. Yönetim ve Ekonomi Araştırmaları Dergisi 16 3 139–161.
IEEE Y. Bilgin, “OTEL İŞLETMELERİNDE HANGİ ÖRGÜT KÜLTÜRÜ PAZAR YÖNLÜLÜĞÜ DAHA FAZLA DESTEKLİYOR?”, Yönetim ve Ekonomi Araştırmaları Dergisi, vol. 16, no. 3, pp. 139–161, 2018, doi: 10.11611/yead.378145.
ISNAD Bilgin, Yusuf. “OTEL İŞLETMELERİNDE HANGİ ÖRGÜT KÜLTÜRÜ PAZAR YÖNLÜLÜĞÜ DAHA FAZLA DESTEKLİYOR?”. Yönetim ve Ekonomi Araştırmaları Dergisi 16/3 (September 2018), 139-161. https://doi.org/10.11611/yead.378145.
JAMA Bilgin Y. OTEL İŞLETMELERİNDE HANGİ ÖRGÜT KÜLTÜRÜ PAZAR YÖNLÜLÜĞÜ DAHA FAZLA DESTEKLİYOR?. Yönetim ve Ekonomi Araştırmaları Dergisi. 2018;16:139–161.
MLA Bilgin, Yusuf. “OTEL İŞLETMELERİNDE HANGİ ÖRGÜT KÜLTÜRÜ PAZAR YÖNLÜLÜĞÜ DAHA FAZLA DESTEKLİYOR?”. Yönetim Ve Ekonomi Araştırmaları Dergisi, vol. 16, no. 3, 2018, pp. 139-61, doi:10.11611/yead.378145.
Vancouver Bilgin Y. OTEL İŞLETMELERİNDE HANGİ ÖRGÜT KÜLTÜRÜ PAZAR YÖNLÜLÜĞÜ DAHA FAZLA DESTEKLİYOR?. Yönetim ve Ekonomi Araştırmaları Dergisi. 2018;16(3):139-61.