YENİLİKÇİLİK TUTUMLARI VE BÖLGESEL İNOVASYON SİSTEMLERİNE GÖRE PERAKENDECİ KÜMELENMELERİ: TÜRK PERAKENDECİLER FEDERASYONU ÜYELERİ ÜZERİNE BİR ARAŞTIRMA

Abstract

Bu çalışma perakende yenilikçiliği ve bölgesel inovasyon sistemleri arasındaki bağıntının kümeleme analizi yöntemiyle incelenmesini kapsamaktadır. Araştırmanın amacı perakende yenilikçiliği tutumu ve bölgesel inovasyon sistemleri arasındaki bağıntıyı ortaya çıkarmaktır. Araştırmanın ana kütlesini Türkiye Perakendeciler Federasyonuna üye perakendeciler oluşturmaktadır. Araştırmada telefon yöntemiyle toplanan anket verileri iki adımlı kümeleme analizine tabi tutulmuştur.  Araştırma sonucunda perakende yenilikçiliklerine göre dört küme elde edilmiştir. Her bir kümedeki perakendecilerin bölgesel inovasyon indeks puanları ve perakende yenilikçiliği tutumları karşılaştırılmıştır. Perakende yenilikçiliği gelişmiş ülkelerde önemli görülmektedir. Günümüzde perakendecilik üretici ve tüketici arasındaki dengesizlikleri giderebilmesinden dolayı ekonomide önemli bir yer edinmiştir. Gelişmekte olan ülkeler de bu nedenle perakendeciliği ekonomik kalkınmanın bir aracı olarak önemli konumda görmektedirler. Araştırma bölgesel inovasyon sistemleri ve perakendeci yenilikçilik tutumlarının bir arada incelendiği özgün bir çalışmadır.

Keywords

• Perakendecilik,Perakende İnovasyonu,Bölgesel İnovasyon Sistemleri,Kümeleme Analizi

RETAILER CLUSTERS ACCORDING TO INNOVATION ATTITUDES AND REGIONAL INNOVATION SYSTEMS: A RESEARCH ON MEMBERS OF TURKISH RETAILERS FEDERATION

Abstract

This study involves analyzing the link between retail innovation and regional innovation systems by clustering analysis. The aim of the research is to reveal the link between the attitude of retail innovation and the regional innovation systems. The research was carried out for all of Turkey Retailers Federation members. Survey data gathered by telephone method in the study were subjected to two step cluster analysis. As a result of research, four clusters were obtained according to retail innovations. The regional innovation index scores and retail innovativeness attitudes of each cluster retailer were compared. Retail innovation is seen as important in developed countries. Today, retailing has taken an important place in the economy because of the imbalances between producers and consumers. Developing countries, therefore, see retailing as an important means of economic development. The research is a unique study in which regional innovation systems and retailer attitudes are examined together.

Keywords

• Retailing,Retail Innovation,Regional Innovation Systems,Clustering Analysis

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