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Year 2022, Volume: 20 Issue: 3, 276 - 301, 08.10.2022

Metin Bayram , Selman Hızal , Ahmet Zengin

Abstract

References

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E-ÖĞRENME HİZMET KALİTESİNİN ÖĞRENCİ BAĞLILIĞI VE KURUMSAL İTİBAR ÜZERİNDEKİ ETKİSİNDE ÖĞRENCİ MEMNUNİYETİNİN ROLÜ

Year 2022, Volume: 20 Issue: 3, 276 - 301, 08.10.2022

Metin Bayram , Selman Hızal , Ahmet Zengin

Abstract

Hizmet kalitesi literatüründe; hizmet kalitesi, müşteri memnuniyeti ve müşteri sadakati arasındaki ilişkiler yaygın olarak ortaya konulmuş olmakla birlikte bir işletmenin sürdürülebilir bir rekabet avantajına sahip olması için en değerli maddi olmayan varlığı olan kurumsal itibarı ile bu üç yapı arasındaki ilişkileri bir arada inceleyen sınırlı ampirik çalışma bulunmaktadır. Bu çalışmada bir yükseköğretim kurumundaki e-öğrenme hizmet kalitesi, öğrenci memnuniyeti, kurumsal itibar ve öğrenci bağlılığı arasındaki ilişkiler araştırılmaktadır. Araştırmanın problemine yanıt aramak üzere literatürle uyumlu bir yapısal eşitlik modeli kurulmuştur. Bulgular uzaktan eğitim hizmet kalitesi ile öğrenci memnuniyeti; öğrenci memnuniyeti ile öğrenci bağlılığı ve öğrenci memnuniyeti ile kurumsal itibar arasında doğrudan anlamlı güçlü bir ilişki olduğunu göstermektedir. Uzaktan eğitim hizmet kalitesi ile öğrenci bağlılığı ve kurumsal itibar arasındaki ilişkide ise öğrenci memnuniyetinin aracı rol oynadığı bulunmuştur. Sonuç olarak öğrenci bağlılığı ve kurumsal itibarını artırmak isteyen uzaktan eğitim hizmeti veren yükseköğretim kurumları öğrenci memnuniyetini artıracak çalışmalara odaklanmalıdır.

Keywords

Uzaktan Eğitim Hizmet Kalitesi Kurumsal İtibar Öğrenci Memnuniyeti ve Bağlılığı

References

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There are 85 citations in total.

Details

Primary Language Turkish
Journal Section Articles
Authors

Metin Bayram 0000-0002-9483-7850

Selman Hızal 0000-0001-6345-0066

Ahmet Zengin 0000-0003-0384-4148

Publication Date October 8, 2022
Published in Issue Year 2022 Volume: 20 Issue: 3

Cite

APA Bayram, M., Hızal, S., & Zengin, A. (2022). E-ÖĞRENME HİZMET KALİTESİNİN ÖĞRENCİ BAĞLILIĞI VE KURUMSAL İTİBAR ÜZERİNDEKİ ETKİSİNDE ÖĞRENCİ MEMNUNİYETİNİN ROLÜ. Yönetim Ve Ekonomi Araştırmaları Dergisi, 20(3), 276-301.
AMA Bayram M, Hızal S, Zengin A. E-ÖĞRENME HİZMET KALİTESİNİN ÖĞRENCİ BAĞLILIĞI VE KURUMSAL İTİBAR ÜZERİNDEKİ ETKİSİNDE ÖĞRENCİ MEMNUNİYETİNİN ROLÜ. Yönetim ve Ekonomi Araştırmaları Dergisi. October 2022;20(3):276-301.
Chicago Bayram, Metin, Selman Hızal, and Ahmet Zengin. “E-ÖĞRENME HİZMET KALİTESİNİN ÖĞRENCİ BAĞLILIĞI VE KURUMSAL İTİBAR ÜZERİNDEKİ ETKİSİNDE ÖĞRENCİ MEMNUNİYETİNİN ROLÜ”. Yönetim Ve Ekonomi Araştırmaları Dergisi 20, no. 3 (October 2022): 276-301.
EndNote Bayram M, Hızal S, Zengin A (October 1, 2022) E-ÖĞRENME HİZMET KALİTESİNİN ÖĞRENCİ BAĞLILIĞI VE KURUMSAL İTİBAR ÜZERİNDEKİ ETKİSİNDE ÖĞRENCİ MEMNUNİYETİNİN ROLÜ. Yönetim ve Ekonomi Araştırmaları Dergisi 20 3 276–301.
IEEE M. Bayram, S. Hızal, and A. Zengin, “E-ÖĞRENME HİZMET KALİTESİNİN ÖĞRENCİ BAĞLILIĞI VE KURUMSAL İTİBAR ÜZERİNDEKİ ETKİSİNDE ÖĞRENCİ MEMNUNİYETİNİN ROLÜ”, Yönetim ve Ekonomi Araştırmaları Dergisi, vol. 20, no. 3, pp. 276–301, 2022.
ISNAD Bayram, Metin et al. “E-ÖĞRENME HİZMET KALİTESİNİN ÖĞRENCİ BAĞLILIĞI VE KURUMSAL İTİBAR ÜZERİNDEKİ ETKİSİNDE ÖĞRENCİ MEMNUNİYETİNİN ROLÜ”. Yönetim ve Ekonomi Araştırmaları Dergisi 20/3 (October 2022), 276-301.
JAMA Bayram M, Hızal S, Zengin A. E-ÖĞRENME HİZMET KALİTESİNİN ÖĞRENCİ BAĞLILIĞI VE KURUMSAL İTİBAR ÜZERİNDEKİ ETKİSİNDE ÖĞRENCİ MEMNUNİYETİNİN ROLÜ. Yönetim ve Ekonomi Araştırmaları Dergisi. 2022;20:276–301.
MLA Bayram, Metin et al. “E-ÖĞRENME HİZMET KALİTESİNİN ÖĞRENCİ BAĞLILIĞI VE KURUMSAL İTİBAR ÜZERİNDEKİ ETKİSİNDE ÖĞRENCİ MEMNUNİYETİNİN ROLÜ”. Yönetim Ve Ekonomi Araştırmaları Dergisi, vol. 20, no. 3, 2022, pp. 276-01.
Vancouver Bayram M, Hızal S, Zengin A. E-ÖĞRENME HİZMET KALİTESİNİN ÖĞRENCİ BAĞLILIĞI VE KURUMSAL İTİBAR ÜZERİNDEKİ ETKİSİNDE ÖĞRENCİ MEMNUNİYETİNİN ROLÜ. Yönetim ve Ekonomi Araştırmaları Dergisi. 2022;20(3):276-301.