A QUALİTATİVE STUDY ON THE ORGANİSATİON OF MEDİCAL TOURİSM AND INCREASE OF MARKET SHARES OF TÜRKİYE

Year 2025, Volume: 23 Issue: 3, 36 - 59, 15.10.2025

Cengiz Gül , Haydar Sur

https://doi.org/10.11611/yead.1544661

Abstract

Türkiye has made important strides in becoming one of the premier destinations in the rapidly evolving and growing world of medical tourism. “A Qualitative Study on the Organisation of Medical Tourism and Increase of Market Shares Of Türkiye” is designed to assist Türkiye in laying the sufficient organisational groundwork to further increase its market share through the input of various parties involved, including but not limited to public and private tourism service providers, NGOs, public authorities, academics and various healthcare workers.
The individuals who took part in the study were chısen based on the maximum variation sampling method. Parties involved were represented through 18 individuals, who were interviewed as to qualitatively gather information.
As demonstrated by the findings of the study, participants answered the question “What should we do be better than [where we are] today?” with the following, ranked from most to least frequent: Advertising, protecting and demonstrating the protection of patient rights, increasing relability, creating a countrywide strategy and raising qualified healthcare personnel.
Responding to the question “What kind of organisational structure should be in place?”, participants highlighted the importance of auditability, existence of public-private partnership structures, cooperation between different providers and operationa flexibility.

Keywords

Medical tourism , Medical tourism organisation , Medical tourism , Market share

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