The Relationship Between Social Media Addiction and Narcissism on Social Media: A Comparison Between Generations Y and Z

Year 2024, Issue: 17, 35 - 54, 26.12.2024

Mehmet Harmancı , Hatice Budak

https://doi.org/10.55609/yenimedya.1544024

Abstract

One of the most effective outcomes of social media addiction and narcissistic tendencies is the failure observed in interpersonal relationships. From this perspective, social media addiction and narcissism are not only individual issues but also sociological problems. In this vein, our research aims to examine the levels of social media addiction and narcissistic traits on social media among individuals belonging to Generation Y and Generation Z according to sociodemographic variables, and to identify differences between the two generations. A total of 682 individuals participated in the study, including 328 from Generation Y and 354 from Generation Z, selected through purposive sampling methods, specifically criterion sampling. Participants were administered a sociodemographic information form, the Social Media Addiction Scale-Adult Form, and the Narcissism on Social Media Scale. According to the results of the study, the level of social media addiction and narcissism on social media is significantly higher in Generation Z. There is a moderate positive relationship between social media addiction and narcissism on social media, with narcissism on social media explaining 22,3% of the variance in social media addiction. The findings of the study are discussed in line with the relevant literature, and suggestions for research and practice are offered.

Keywords

Generation Y, Generation Z, Narcissism, Narcissism on Social Media, Social Media Addiction.

Sosyal Medya Bağımlılığı ile Sosyal Medyada Narsisizm Arasındaki İlişki: Y ve Z Kuşakları Arasında Bir Karşılaştırma

Abstract

Sosyal medya bağımlılığı ve narsisistik eğilimlerin en etkin sonuçlarından biri kişilerarası ilişkilerde görülen başarısızlıktır. Bu açıdan bakıldığında sosyal medya bağımlılığı ve narsisizm sadece bireysel bir sorun değil aynı zamanda sosyolojik bir sorundur. Bu minvalde araştırma amacımız Y ve Z kuşağına mensup kişilerin sosyal medya bağımlılık düzeylerini ve sosyal medyada narsisizm özelliklerini sosyodemografik değişkenlere göre incelemek ve her iki kuşak arasındaki farklılaşmaları tespit edebilmektir. Araştırmaya amaçlı örneklem yöntemlerinden ölçüt örneklem yöntemi ile seçilen Y kuşağından 328 birey ile Z kuşağından 354 birey olmak üzere toplam 682 birey katılmıştır. Katılımcılara sosyodemografik bilgi formu, Sosyal Medya Bağımlılık Ölçeği Yetişkin Formu ve Sosyal Medyada Narsisizm ölçeği uygulanmıştır. Araştırmanın sonuçlarına göre sosyal medya bağımlılığı ve sosyal medyada narsisizm düzeyi Z kuşağında anlamlı olarak yüksektir. Sosyal medya bağımlılığı ile sosyal medyada narsisizm arasında orta düzeyde pozitif ilişki bulunmaktadır ve sosyal medyada narsisizm sosyal medya bağımlılığı varyansının % 22,3’ünü açıklamaktadır. Araştırmadan elde edilen bulgular ilgili literatür doğrultusunda tartışılarak araştırma ve uygulamaya yönelik önerilerde bulunulmuştur.

Keywords

Y Kuşağı, Z Kuşağı, Narsisizm, Sosyal Medyada Narsisizm, Sosyal Medya Bağımlılığı

Ethical Statement

KTO Karatay Üniversitesi, İnsan Araştırmaları Etik Kurulundan 25.02.2021 tarih ve 2021.02.09 sayı numarası ile izin alınmıştır.

Supporting Institution

Herhangi bir kurum/kuruluştan destek alınmamıştır.

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