Araştırma Makalesi
BibTex RIS Kaynak Göster
Yıl 2018, Cilt: 10 Sayı: 2, 166 - 182, 31.12.2018

Öz

Kaynakça

  • Ahearne, M., Bhattacharya, C.B. & Gruen, T. (2005). Antecedents and consequences of customer-company identification: expanding the role of relationship marketing. Journal of Applied Psychology, 90, 574-585.
  • Alam, S.S. & Yasin, N.M. (2010). What factors influence on line brand trust: evidence from Malaysia. Journal of Theoretical and Applied Electronic Commerce Research, 5(3), 78-89.
  • Albert, N. & Merunka, D. (2013). The role of brand love in consumer-brand relationships. Journal of Consumer Marketing, 30(3), 258-266.
  • Beccerra, E.P. & Badrinarayanan, V. (2013). The influence of brand trust and brand identification on brand evangelism. Journal of Product and Brand Management, 22(5/6), 371-383.
  • Belk, R.W. (1988). Possessions and the extended self. Journal of Consumer Research, 15, 139-168.
  • Beneke, J. (2010). Consumer perceptions of private label brands within the retail grocery sector of South Africa. African Journal of Business Management, 4(2), 203-220.
  • Beneke, J. & Carter, S. (2015). The development of a consumer value proposition of private label brands and the application thereof in a South African retail context. Journal of Retailing and Consumer Services, 25, 22-35.
  • Bergkvist, L. & Bech-Larsen, T. (2009). Consequences and actionable antecedents of brand love. Journal of Brand Management, 17(7), 504-518.
  • Bhattacharya, C.B. & Sen, S. (2003). Consumer-company identification: a framework for understanding consumer’s relationships with companies. Journal of Marketing, 67, 76-88.
  • Carlson, B.D., Donavan, D.T. & Cuminskey, K.J. (2009). Consumer-brand relationship in sport: brand personality and identification. International Journal of Retail & Distribution Management, 37, 370-384.
  • Chaudhuri, A. & Holbrook, M.B. (2001). The chain of effects from brand trust and brand affects to brand performance: the role of brand loyalty. Journal of Marketing, 65, 81-93.
  • Chou, C-M. (2013). Affecting brand identification and loyalty in online community. American Journal of Industrial and Business Management, 3, 674- 680.
  • das Nair, R. & Chisoro, S. (2015). The expansion of regional supermarket chains. Wider Working Paper, 114, 1-39.
  • De Wulf, K., Odekerken-Schroder, G., Goedertier, F. & Vin Ossel, G. (2005). Consumer perceptions of store brands versus national brands. Journal of Consumer Marketing, 22(4), 223-232.
  • Dursun, I., Kabadayi, E. T., Alan, K. & Sezen, B. (2011). Store brand purchase intention: effects of risk, quality, familiarity and store brand shelf space. Procedia Social and Behavioural Sciences, 24, 1190-1200.
  • Ercis, A., Unal, S., Candan, F. B. & Yildrim, H. (2012). The effects of brand satisfaction, trust and brand commitment on brand loyalty and repurchase intention. Procedia Social and Behavioral Sciences, 58, 1395-1404.
  • Field, A. (2005). Discovering Statistics using SPSS. London: Thousand Oakes.
  • Garbarino, E. & Johnson, M.S. (1999). The different roles of satisfaction, trust, and commitment in customer relationships. Journal of Marketing, 63(2), 70-87.
  • Gurviez, P. & Korchia, M. (2003). Test of consumer-brand relationship model including trust and three consequences. International Research Seminar in Marketing, 30, 359-374.
  • Hair, J.F., Black, W.C., Babin, B.J., Anderson, R.E. & Tatham, R.L. (2006). Multivariate Data Analysis. Upper Saddle River, NJ: Pearson.
  • Hair, J.F., Bush, R.P. & Ortinau, D.J. (2006). Marketing Research: Within a Changing Information Environment. New York: McGraw-Hill.
  • He, H., Li, Y. & Harris, L. (2012). Social identity perspective on brand loyalty. Journal of Business Research, 65, 648-657.
  • Hwang, J. & Han, H. (2014). Examining strategies for maximizing and utilizing prestige in the luxury cruise industry. Tourism Management, 40, 244-259.
  • Jones, R. & Kim, Y-K. (2011). Single-brand retailers: building brand loyalty in the off-line environment. Journal of Retailing and Consumer Services, 18, 333- 340.
  • Juhl, H.J., Esbjerg L., Grunert, K.G., Bech-Larsen, T. & Brunso, K. (2006). The fight between store brands and national brands - What’s the score? Journal of Retailing and Consumer Services, 13, 331-338.
  • Kemp, E., Childers, C.Y. & Williams, K.H. (2012). Placing branding: creating self-brand connections and brand advocacy. Journal of Product & Brand Management, 21(7), 508-515.
  • Kemp, E. & Bui, M. (2011). Healthy brands: establishing brand credibility, commitment and connection among consumers. Journal of Consumer Marketing, 28(6), 429-437.
  • Kim, C. K., Han, D. & Park, S. B. (2001). The effect of brand personality and brand identification on brand loyalty: applying the theory of social identification. Japanese Psychological Research, 43(4), 195-206.
  • Kuenzel, S. & Halliday, S V. (2008). Investigating antecedents and consequences of brand identification. Journal of Product Brand Management, 17(5), 293-304.
  • Kuenzel, S. & Halliday, S.V. (2010). The chain of effects from reputation and brand personality congruence to brand loyalty: the role of brand identification. Journal of Targeting, Measurement and Analysis for Marketing, 18, 167-176.
  • Lam, S.K., Ahearne, M., Hu, Y. & Schillewaert, N. (2010). Resistance to brand switching when a radically new brand is introduced: A social identity theory perspective. Journal of Marketing, 74(6), 128-146.
  • Lee, K-Y., Huang, H-L. & Hsu, Y-C. (2007). Trust, satisfaction and commitmenton loyalty to international retail service brands. Asia Pacific Management Review, 12(3), 161-169.
  • Liljander, V., Polsa, P. & Van Riel, A. (2009). Modelling consumer response to an apparel store brand: store image as a risk reducer. Journal of Retailer and Consumer Services, 16, 281-290.
  • Lin, M.Q. & Lee. B.C.Y. (2012). The influence of website environment and brand loyalty: brand trust and brand affect as mediators. International Journal of Electronic Business Management, 10(4), 308-312.
  • Mael, F. & Ashforth, B.E. (1992). Alumni and their alma mater: a partial test of the reformulated model of organizational identification. Journal of Organizational Behavior, 13, 103-123.
  • Malhotra, N.K. (2004). Marketing Research: An Applied Orientation. Eaglewood Cliffs: Prentice-Hall.
  • Malhotra, N.K. (2010), Marketing Research: An Applied Orientation. Upper Saddle River, NJ: Prentice-Hall.
  • Martos-Partal, M. & Gonzalez-Benito, O. (2011). Store brands and store loyalty: the moderating role of store brand positioning. Marketing Letter of Springer Science and Business Media, 22, 297-313.
  • Marzocchi, G., Morandin, G. & Bergami, M. (2013). Brand communities: loyal to the community or the brand? European Journal of Marketing, 47(1/2), 93-114.
  • Mattila, A.S. (2006). How affective commitment boosts guest loyalty (and promotes frequent guest programs). Cornell Hotel and Restaurant Administration Quarterly, 47, 174-181.
  • McDaniel, C. & Gates, R. (2010). Marketing Research Essentials. Minneapolis: West Publishing.
  • Mendez, J.L., Oubina, J. & Rubio, N. (2011). The relative importance of brandpackaging, price and taste in affecting brand preferences. British Food Journal, 113(10), 1229-1251.
  • Morgan, R.M. & Hunt, S.D. (1994). The commitment-trust theory of relationship marketing. Journal of Marketing, 58(3), 20-38.
  • O’Malley, L. (1998). Can loyalty schemes really build loyalty? Marketing Intelligence and Planning, 16, 47-55.
  • Papista, E. & Dimitriades, S. (2012). Exploring consumer-brand relationship quality and identification: qualitative evidence from cosmetics brands. Qualitative Market Research: An International Journal, 15, 33-56.
  • Pappu, R., Quester, P.G. & Cooksey, R.W. (2005). Consumer-based brand equity: improving the measurement – empirical evidence. Journal of Brand and Product Management, 14, 143-154.
  • Pick n Pay. (2016). The Pick n Pay brand. http://www.picknpay.co.za/the-pick-npay-brand Accessed: 2017/07/04. Punniyamoorthy, M. & Prasanna-Mohan-Raj, M. (2007). An empirical model for brand loyalty measurement. Journal of Targeting, Measurement and Analysis for Marketing, 15, 222-233.
  • Sheau-Fen, Y., Sun-Ay, L. & Yu-Ghee, W. (2012). Store brand proneness: effects of perceived risks, quality and familiarity. Australian Marketing Journal, 20, 48- 58.
  • Shoprite Holdings Ltd, (2017). Our Success Story. http://www.shopriteholdings.co.za/group/story.html Accessed: 2017/07/04.
  • So, J.T., Parsons, A.G. & Yap, S-F. (2013). Corporate branding, emotional attachment and brand loyalty: the case of luxury fashion branding. Journal of Fashion Marketing and Management: An International Journal, 17, 403-423.
  • So, K.K.F., King, C., Sparks, C.K. & Wang. Y. (2013). The influence of customer brand identification on hotel brand evaluation and loyalty development. International Journal of Hospitality Management, 34, 31-41.
  • Spar (2017). Our Business. https://www.spar.co.za/About-SPAR/Company Accessed: 2017/07/04.
  • Stephen, A.T. & Coote, L.V. (2005). Brands in action: the role of brand placements in building consumer-brand identification. 2005 AMA Winter Educator’s Conference, pp. bruce 29.
  • Stokburger-Sauer, N., Ratneshwar, S. & Sen, S. (2012). Drivers of consumerbrand identification. International Journal of Research in Marketing, 29, 406-416.
  • Tifferet, S. & Herstein, R. (2010). The effect of individualism on private brand perception. Journal of Consumer Marketing, 27(4), 313-323.
  • Tsiotsou, R. H. (2013). Sport team loyalty: integrating relationship marketing and hierarchy of effects. Journal of Services Marketing, 27(6), 458-471.
  • Woolworths Holdings Limited. (2017). Overview. http://www.woolworthsholdings.co.za/corporate/profile_overview.asp. Accessed: 2017/07/04.

THE RELATIONSHIP BETWEEN BRAND IDENTIFICATION, BRAND TRUST, BRAND COMMITMENT AND BRAND LOYALTY: EVIDENCE FROM SUPERMARKET STORE FOOD BRANDS

Yıl 2018, Cilt: 10 Sayı: 2, 166 - 182, 31.12.2018

Öz

This study aims at examining the relationship between brand identification, brand
trust, brand commitment and brand loyalty among supermarket store brands. The
study is located within a quantitative research paradigm, using a cross-section
survey design through a convenience sampling method. The target population
comprised male and female students from one university. 650 students were
targeted, of which 499 agreed to participate and complete the questionnaire. The
results of the Spearman’s correlation coefficients show strong (significant)
positive linear relationship between brand identification and brand loyalty, trust
and loyalty, commitment and loyalty. The regression analysis showed significant
predictive relationships between brand identification and brand loyalty (p<0.01),
brand commitment and brand loyalty (p<0.01) and brand trust and brand loyalty
(p<0.01). The three independent variables (brand identification, brand trust and
brand commitment), therefore, positively influence the dependent variable (brand
loyalty). This research reinforces previous areas of research, which show the value
of the influence of brand identification, brand trust and brand commitment of
store brands on brand loyalty. The study may provide valuable insights to
practitioners and management of supermarket chains in South Africa on the role
of brand identification, brand trust and brand commitment of supermarket store
brands on brand loyalty. 

Kaynakça

  • Ahearne, M., Bhattacharya, C.B. & Gruen, T. (2005). Antecedents and consequences of customer-company identification: expanding the role of relationship marketing. Journal of Applied Psychology, 90, 574-585.
  • Alam, S.S. & Yasin, N.M. (2010). What factors influence on line brand trust: evidence from Malaysia. Journal of Theoretical and Applied Electronic Commerce Research, 5(3), 78-89.
  • Albert, N. & Merunka, D. (2013). The role of brand love in consumer-brand relationships. Journal of Consumer Marketing, 30(3), 258-266.
  • Beccerra, E.P. & Badrinarayanan, V. (2013). The influence of brand trust and brand identification on brand evangelism. Journal of Product and Brand Management, 22(5/6), 371-383.
  • Belk, R.W. (1988). Possessions and the extended self. Journal of Consumer Research, 15, 139-168.
  • Beneke, J. (2010). Consumer perceptions of private label brands within the retail grocery sector of South Africa. African Journal of Business Management, 4(2), 203-220.
  • Beneke, J. & Carter, S. (2015). The development of a consumer value proposition of private label brands and the application thereof in a South African retail context. Journal of Retailing and Consumer Services, 25, 22-35.
  • Bergkvist, L. & Bech-Larsen, T. (2009). Consequences and actionable antecedents of brand love. Journal of Brand Management, 17(7), 504-518.
  • Bhattacharya, C.B. & Sen, S. (2003). Consumer-company identification: a framework for understanding consumer’s relationships with companies. Journal of Marketing, 67, 76-88.
  • Carlson, B.D., Donavan, D.T. & Cuminskey, K.J. (2009). Consumer-brand relationship in sport: brand personality and identification. International Journal of Retail & Distribution Management, 37, 370-384.
  • Chaudhuri, A. & Holbrook, M.B. (2001). The chain of effects from brand trust and brand affects to brand performance: the role of brand loyalty. Journal of Marketing, 65, 81-93.
  • Chou, C-M. (2013). Affecting brand identification and loyalty in online community. American Journal of Industrial and Business Management, 3, 674- 680.
  • das Nair, R. & Chisoro, S. (2015). The expansion of regional supermarket chains. Wider Working Paper, 114, 1-39.
  • De Wulf, K., Odekerken-Schroder, G., Goedertier, F. & Vin Ossel, G. (2005). Consumer perceptions of store brands versus national brands. Journal of Consumer Marketing, 22(4), 223-232.
  • Dursun, I., Kabadayi, E. T., Alan, K. & Sezen, B. (2011). Store brand purchase intention: effects of risk, quality, familiarity and store brand shelf space. Procedia Social and Behavioural Sciences, 24, 1190-1200.
  • Ercis, A., Unal, S., Candan, F. B. & Yildrim, H. (2012). The effects of brand satisfaction, trust and brand commitment on brand loyalty and repurchase intention. Procedia Social and Behavioral Sciences, 58, 1395-1404.
  • Field, A. (2005). Discovering Statistics using SPSS. London: Thousand Oakes.
  • Garbarino, E. & Johnson, M.S. (1999). The different roles of satisfaction, trust, and commitment in customer relationships. Journal of Marketing, 63(2), 70-87.
  • Gurviez, P. & Korchia, M. (2003). Test of consumer-brand relationship model including trust and three consequences. International Research Seminar in Marketing, 30, 359-374.
  • Hair, J.F., Black, W.C., Babin, B.J., Anderson, R.E. & Tatham, R.L. (2006). Multivariate Data Analysis. Upper Saddle River, NJ: Pearson.
  • Hair, J.F., Bush, R.P. & Ortinau, D.J. (2006). Marketing Research: Within a Changing Information Environment. New York: McGraw-Hill.
  • He, H., Li, Y. & Harris, L. (2012). Social identity perspective on brand loyalty. Journal of Business Research, 65, 648-657.
  • Hwang, J. & Han, H. (2014). Examining strategies for maximizing and utilizing prestige in the luxury cruise industry. Tourism Management, 40, 244-259.
  • Jones, R. & Kim, Y-K. (2011). Single-brand retailers: building brand loyalty in the off-line environment. Journal of Retailing and Consumer Services, 18, 333- 340.
  • Juhl, H.J., Esbjerg L., Grunert, K.G., Bech-Larsen, T. & Brunso, K. (2006). The fight between store brands and national brands - What’s the score? Journal of Retailing and Consumer Services, 13, 331-338.
  • Kemp, E., Childers, C.Y. & Williams, K.H. (2012). Placing branding: creating self-brand connections and brand advocacy. Journal of Product & Brand Management, 21(7), 508-515.
  • Kemp, E. & Bui, M. (2011). Healthy brands: establishing brand credibility, commitment and connection among consumers. Journal of Consumer Marketing, 28(6), 429-437.
  • Kim, C. K., Han, D. & Park, S. B. (2001). The effect of brand personality and brand identification on brand loyalty: applying the theory of social identification. Japanese Psychological Research, 43(4), 195-206.
  • Kuenzel, S. & Halliday, S V. (2008). Investigating antecedents and consequences of brand identification. Journal of Product Brand Management, 17(5), 293-304.
  • Kuenzel, S. & Halliday, S.V. (2010). The chain of effects from reputation and brand personality congruence to brand loyalty: the role of brand identification. Journal of Targeting, Measurement and Analysis for Marketing, 18, 167-176.
  • Lam, S.K., Ahearne, M., Hu, Y. & Schillewaert, N. (2010). Resistance to brand switching when a radically new brand is introduced: A social identity theory perspective. Journal of Marketing, 74(6), 128-146.
  • Lee, K-Y., Huang, H-L. & Hsu, Y-C. (2007). Trust, satisfaction and commitmenton loyalty to international retail service brands. Asia Pacific Management Review, 12(3), 161-169.
  • Liljander, V., Polsa, P. & Van Riel, A. (2009). Modelling consumer response to an apparel store brand: store image as a risk reducer. Journal of Retailer and Consumer Services, 16, 281-290.
  • Lin, M.Q. & Lee. B.C.Y. (2012). The influence of website environment and brand loyalty: brand trust and brand affect as mediators. International Journal of Electronic Business Management, 10(4), 308-312.
  • Mael, F. & Ashforth, B.E. (1992). Alumni and their alma mater: a partial test of the reformulated model of organizational identification. Journal of Organizational Behavior, 13, 103-123.
  • Malhotra, N.K. (2004). Marketing Research: An Applied Orientation. Eaglewood Cliffs: Prentice-Hall.
  • Malhotra, N.K. (2010), Marketing Research: An Applied Orientation. Upper Saddle River, NJ: Prentice-Hall.
  • Martos-Partal, M. & Gonzalez-Benito, O. (2011). Store brands and store loyalty: the moderating role of store brand positioning. Marketing Letter of Springer Science and Business Media, 22, 297-313.
  • Marzocchi, G., Morandin, G. & Bergami, M. (2013). Brand communities: loyal to the community or the brand? European Journal of Marketing, 47(1/2), 93-114.
  • Mattila, A.S. (2006). How affective commitment boosts guest loyalty (and promotes frequent guest programs). Cornell Hotel and Restaurant Administration Quarterly, 47, 174-181.
  • McDaniel, C. & Gates, R. (2010). Marketing Research Essentials. Minneapolis: West Publishing.
  • Mendez, J.L., Oubina, J. & Rubio, N. (2011). The relative importance of brandpackaging, price and taste in affecting brand preferences. British Food Journal, 113(10), 1229-1251.
  • Morgan, R.M. & Hunt, S.D. (1994). The commitment-trust theory of relationship marketing. Journal of Marketing, 58(3), 20-38.
  • O’Malley, L. (1998). Can loyalty schemes really build loyalty? Marketing Intelligence and Planning, 16, 47-55.
  • Papista, E. & Dimitriades, S. (2012). Exploring consumer-brand relationship quality and identification: qualitative evidence from cosmetics brands. Qualitative Market Research: An International Journal, 15, 33-56.
  • Pappu, R., Quester, P.G. & Cooksey, R.W. (2005). Consumer-based brand equity: improving the measurement – empirical evidence. Journal of Brand and Product Management, 14, 143-154.
  • Pick n Pay. (2016). The Pick n Pay brand. http://www.picknpay.co.za/the-pick-npay-brand Accessed: 2017/07/04. Punniyamoorthy, M. & Prasanna-Mohan-Raj, M. (2007). An empirical model for brand loyalty measurement. Journal of Targeting, Measurement and Analysis for Marketing, 15, 222-233.
  • Sheau-Fen, Y., Sun-Ay, L. & Yu-Ghee, W. (2012). Store brand proneness: effects of perceived risks, quality and familiarity. Australian Marketing Journal, 20, 48- 58.
  • Shoprite Holdings Ltd, (2017). Our Success Story. http://www.shopriteholdings.co.za/group/story.html Accessed: 2017/07/04.
  • So, J.T., Parsons, A.G. & Yap, S-F. (2013). Corporate branding, emotional attachment and brand loyalty: the case of luxury fashion branding. Journal of Fashion Marketing and Management: An International Journal, 17, 403-423.
  • So, K.K.F., King, C., Sparks, C.K. & Wang. Y. (2013). The influence of customer brand identification on hotel brand evaluation and loyalty development. International Journal of Hospitality Management, 34, 31-41.
  • Spar (2017). Our Business. https://www.spar.co.za/About-SPAR/Company Accessed: 2017/07/04.
  • Stephen, A.T. & Coote, L.V. (2005). Brands in action: the role of brand placements in building consumer-brand identification. 2005 AMA Winter Educator’s Conference, pp. bruce 29.
  • Stokburger-Sauer, N., Ratneshwar, S. & Sen, S. (2012). Drivers of consumerbrand identification. International Journal of Research in Marketing, 29, 406-416.
  • Tifferet, S. & Herstein, R. (2010). The effect of individualism on private brand perception. Journal of Consumer Marketing, 27(4), 313-323.
  • Tsiotsou, R. H. (2013). Sport team loyalty: integrating relationship marketing and hierarchy of effects. Journal of Services Marketing, 27(6), 458-471.
  • Woolworths Holdings Limited. (2017). Overview. http://www.woolworthsholdings.co.za/corporate/profile_overview.asp. Accessed: 2017/07/04.
Toplam 57 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Konular Ekonomi
Bölüm Araştırma Makalesi
Yazarlar

Manilall Dhurup Bu kişi benim

Pieter Van Schalkwyk Bu kişi benim

Vusemuzi Johannes Tsautse Bu kişi benim

Yayımlanma Tarihi 31 Aralık 2018
Yayımlandığı Sayı Yıl 2018 Cilt: 10 Sayı: 2

Kaynak Göster

APA Dhurup, M., Schalkwyk, P. V., & Tsautse, V. J. (2018). THE RELATIONSHIP BETWEEN BRAND IDENTIFICATION, BRAND TRUST, BRAND COMMITMENT AND BRAND LOYALTY: EVIDENCE FROM SUPERMARKET STORE FOOD BRANDS. International Journal of Business and Management Studies, 10(2), 166-182.
AMA Dhurup M, Schalkwyk PV, Tsautse VJ. THE RELATIONSHIP BETWEEN BRAND IDENTIFICATION, BRAND TRUST, BRAND COMMITMENT AND BRAND LOYALTY: EVIDENCE FROM SUPERMARKET STORE FOOD BRANDS. IJBMS. Aralık 2018;10(2):166-182.
Chicago Dhurup, Manilall, Pieter Van Schalkwyk, ve Vusemuzi Johannes Tsautse. “THE RELATIONSHIP BETWEEN BRAND IDENTIFICATION, BRAND TRUST, BRAND COMMITMENT AND BRAND LOYALTY: EVIDENCE FROM SUPERMARKET STORE FOOD BRANDS”. International Journal of Business and Management Studies 10, sy. 2 (Aralık 2018): 166-82.
EndNote Dhurup M, Schalkwyk PV, Tsautse VJ (01 Aralık 2018) THE RELATIONSHIP BETWEEN BRAND IDENTIFICATION, BRAND TRUST, BRAND COMMITMENT AND BRAND LOYALTY: EVIDENCE FROM SUPERMARKET STORE FOOD BRANDS. International Journal of Business and Management Studies 10 2 166–182.
IEEE M. Dhurup, P. V. Schalkwyk, ve V. J. Tsautse, “THE RELATIONSHIP BETWEEN BRAND IDENTIFICATION, BRAND TRUST, BRAND COMMITMENT AND BRAND LOYALTY: EVIDENCE FROM SUPERMARKET STORE FOOD BRANDS”, IJBMS, c. 10, sy. 2, ss. 166–182, 2018.
ISNAD Dhurup, Manilall vd. “THE RELATIONSHIP BETWEEN BRAND IDENTIFICATION, BRAND TRUST, BRAND COMMITMENT AND BRAND LOYALTY: EVIDENCE FROM SUPERMARKET STORE FOOD BRANDS”. International Journal of Business and Management Studies 10/2 (Aralık 2018), 166-182.
JAMA Dhurup M, Schalkwyk PV, Tsautse VJ. THE RELATIONSHIP BETWEEN BRAND IDENTIFICATION, BRAND TRUST, BRAND COMMITMENT AND BRAND LOYALTY: EVIDENCE FROM SUPERMARKET STORE FOOD BRANDS. IJBMS. 2018;10:166–182.
MLA Dhurup, Manilall vd. “THE RELATIONSHIP BETWEEN BRAND IDENTIFICATION, BRAND TRUST, BRAND COMMITMENT AND BRAND LOYALTY: EVIDENCE FROM SUPERMARKET STORE FOOD BRANDS”. International Journal of Business and Management Studies, c. 10, sy. 2, 2018, ss. 166-82.
Vancouver Dhurup M, Schalkwyk PV, Tsautse VJ. THE RELATIONSHIP BETWEEN BRAND IDENTIFICATION, BRAND TRUST, BRAND COMMITMENT AND BRAND LOYALTY: EVIDENCE FROM SUPERMARKET STORE FOOD BRANDS. IJBMS. 2018;10(2):166-82.