Year 2017, Volume 49, Issue 66, Pages 167 - 188 2018-10-31

Zivilrechtlicher Schutz Gegen Negative Bewertungen Bei Online Handelsplatformen Am Beispiel Ebay Civil Law Protection Against Negative Reviews On Online Trading Platforms Using The Example Of Ebay

Pelin Karaaslan [1] , Ramazan Durgut [2]

107 191

Feedbacks and comments in online trading platforms, such as Ebay, have a huge affect on the purchase decision of other customers. Therefore, it is important for sellers that after a transaction, they and their products are positively rated by buyers. But it is not uncommon for user ratings to be far from objectivity. Unfair opinions and untrue factual claims can permanently damage the reputation of the seller. The following study deals with the question whether and how sellers can legally defend themselves against negative comments due to German and Turkish civil law. For that purpose, the Ebay’s feedback system is first presented (in Part II) and then part III discusses Ebay’s measures to protect sellers from unfair comments. In addition (in Part IV.A), the civil law claims against the author of the negative comment are to be examined separately according to contractual claims, tort and competition law claims. Subsequently, in Part IV.B the claims against Ebay are briefly explained. Part V examines the topic from the point of view of Turkish Law. Finally Part VI concludes the study with a brief summary of the research. The study comes to the conclusion that because of the abuse of the Ebay feedback system, the seller may claim against both the author of the negative comment and Ebay. However the second way is not advisable since Ebay has limited its obligation to control the content of comments by its user agreement in a permissible manner.      The author of the negative comment may be liable not only for the tort of defamation but also for breach of contractual obligations. It is because that the Feedback Policy of the portal operator (Ebay), wherein buyers are prohibited from leaving unlawful comments for sellers, should be considered as a secondary obligation of the contract of sale between the transaction parties. Posting fake and negative comments may furthermore constitute an unfair competition. However, to claim for unfair competition under German Law, the negative comment must be given purposefully to gain an unfair advantage against a competitor or to injure competitor. On the other hand, in order to assume an infringement, a distinction should be made as to whether the comment given is a factual claim or a value judgment. While value judgments up to the limit of the abusive criticism and insult by the freedom of opinion from Art. 5 GG and Art. 26 of the Turkish Constitution are protected in principle; false factual claims are generally not protected by the German and Turkish Law. 

Negative Comments, Online Trading, Online Auction, Unfair Competition, Ebay/gittigidiyor
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Primary Language en
Journal Section Makaleler
Authors

Author: Pelin Karaaslan
Institution: ANADOLU UNIVERSITY, FACULTY OF LAW
Country: Turkey


Author: Ramazan Durgut
Institution: ISTANBUL UNIVERSITY, FACULTY OF BUSINESS ADMINISTRATION
Country: Turkey


Bibtex @research article { iuafdi477035, journal = {Annales de la Faculté de Droit d’Istanbul}, issn = {0578-9745}, address = {Istanbul University}, year = {2018}, volume = {49}, pages = {167 - 188}, doi = {}, title = {Zivilrechtlicher Schutz Gegen Negative Bewertungen Bei Online Handelsplatformen Am Beispiel Ebay Civil Law Protection Against Negative Reviews On Online Trading Platforms Using The Example Of Ebay}, key = {cite}, author = {Karaaslan, Pelin and Durgut, Ramazan} }
APA Karaaslan, P , Durgut, R . (2018). Zivilrechtlicher Schutz Gegen Negative Bewertungen Bei Online Handelsplatformen Am Beispiel Ebay Civil Law Protection Against Negative Reviews On Online Trading Platforms Using The Example Of Ebay. Annales de la Faculté de Droit d’Istanbul, 49 (66), 167-188. Retrieved from http://dergipark.org.tr/iuafdi/issue/40105/477035
MLA Karaaslan, P , Durgut, R . "Zivilrechtlicher Schutz Gegen Negative Bewertungen Bei Online Handelsplatformen Am Beispiel Ebay Civil Law Protection Against Negative Reviews On Online Trading Platforms Using The Example Of Ebay". Annales de la Faculté de Droit d’Istanbul 49 (2018): 167-188 <http://dergipark.org.tr/iuafdi/issue/40105/477035>
Chicago Karaaslan, P , Durgut, R . "Zivilrechtlicher Schutz Gegen Negative Bewertungen Bei Online Handelsplatformen Am Beispiel Ebay Civil Law Protection Against Negative Reviews On Online Trading Platforms Using The Example Of Ebay". Annales de la Faculté de Droit d’Istanbul 49 (2018): 167-188
RIS TY - JOUR T1 - Zivilrechtlicher Schutz Gegen Negative Bewertungen Bei Online Handelsplatformen Am Beispiel Ebay Civil Law Protection Against Negative Reviews On Online Trading Platforms Using The Example Of Ebay AU - Pelin Karaaslan , Ramazan Durgut Y1 - 2018 PY - 2018 N1 - DO - T2 - Annales de la Faculté de Droit d’Istanbul JF - Journal JO - JOR SP - 167 EP - 188 VL - 49 IS - 66 SN - 0578-9745- M3 - UR - Y2 - 2019 ER -
EndNote %0 Annales de la Faculté de Droit d’Istanbul Zivilrechtlicher Schutz Gegen Negative Bewertungen Bei Online Handelsplatformen Am Beispiel Ebay Civil Law Protection Against Negative Reviews On Online Trading Platforms Using The Example Of Ebay %A Pelin Karaaslan , Ramazan Durgut %T Zivilrechtlicher Schutz Gegen Negative Bewertungen Bei Online Handelsplatformen Am Beispiel Ebay Civil Law Protection Against Negative Reviews On Online Trading Platforms Using The Example Of Ebay %D 2018 %J Annales de la Faculté de Droit d’Istanbul %P 0578-9745- %V 49 %N 66 %R %U
ISNAD Karaaslan, Pelin , Durgut, Ramazan . "Zivilrechtlicher Schutz Gegen Negative Bewertungen Bei Online Handelsplatformen Am Beispiel Ebay Civil Law Protection Against Negative Reviews On Online Trading Platforms Using The Example Of Ebay". Annales de la Faculté de Droit d’Istanbul 49 / 66 (October 2018): 167-188.