Year 2019, Volume 6, Issue 2, Pages 103 - 127 2019-06-30

THE EFFECT OF CULTURAL DIMENSIONS ON CONSPICUOUS CONSUMPTION AND ONLINE COMPULSIVE BUYING BEHAVIOR : A COMPARATIVE STUDY AMONG TURKISH AND AMERICAN CONSUMERS

Berk Benli [1] , Murat Ferman [2]

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Purpose - The study investigates the influence of cultural dimensions on the two important outcomes of today’s consumer society; conspicuous consumption and online compulsive buying behavior. Also, another aspect of this research is to see if conspicuous consumption orientation has connections with online compulsive buying behavior. Lastly, it attempts to show whether conspicuous consumption and online compulsive buying behavior varies across cultures and the role of demographics.

Methodology - The study employed two samples from two nations (Turkey and The United States) that have distinct cultural orientations. 663 participants from Istanbul and 597 participants from Washington D.C were used in analysis.

Findings - Based on the models tested in two samples, the findings show that collectivism, power distance and masculinity have significant effect on conspicuous consumption in both nations yet the most impactful cultural dimensions vary based on the nation. Also, it has been discovered that collectivism, power distance and uncertainty avoidance were in relation with online compulsive buying behavior in both nations yet masculinity was not. Finally, conspicuous consumption and online compulsive behavior were found to be positively correlated.

Conclusion - The study contains valuable information and managerial implications for marketing professionals who want to implement different marketing strategies in different cultural setting. Future studies should focus on the link between cultural dimensions at the individual level and other important elements within consumer behavior literature such as impulse buying, brand loyalty, fashion orientation, advertisement and brand attitude.

Conspicuous consumption, cultural dimensions, online compulsive buying behaviour
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Primary Language en
Subjects Management
Journal Section Articles
Authors

Orcid: 0000-0002-7515-0623
Author: Berk Benli (Primary Author)

Orcid: 0000-0003-4019-0219
Author: Murat Ferman

Dates

Publication Date: June 30, 2019

Bibtex @research article { jmml583822, journal = {Journal of Management Marketing and Logistics}, issn = {}, eissn = {2148-6670}, address = {PressAcademia}, year = {2019}, volume = {6}, pages = {103 - 127}, doi = {10.17261/Pressacademia.2019.1038}, title = {THE EFFECT OF CULTURAL DIMENSIONS ON CONSPICUOUS CONSUMPTION AND ONLINE COMPULSIVE BUYING BEHAVIOR : A COMPARATIVE STUDY AMONG TURKISH AND AMERICAN CONSUMERS}, key = {cite}, author = {Benli, Berk and Ferman, Murat} }
APA Benli, B , Ferman, M . (2019). THE EFFECT OF CULTURAL DIMENSIONS ON CONSPICUOUS CONSUMPTION AND ONLINE COMPULSIVE BUYING BEHAVIOR : A COMPARATIVE STUDY AMONG TURKISH AND AMERICAN CONSUMERS. Journal of Management Marketing and Logistics, 6 (2), 103-127. DOI: 10.17261/Pressacademia.2019.1038
MLA Benli, B , Ferman, M . "THE EFFECT OF CULTURAL DIMENSIONS ON CONSPICUOUS CONSUMPTION AND ONLINE COMPULSIVE BUYING BEHAVIOR : A COMPARATIVE STUDY AMONG TURKISH AND AMERICAN CONSUMERS". Journal of Management Marketing and Logistics 6 (2019): 103-127 <http://dergipark.org.tr/jmml/issue/46488/583822>
Chicago Benli, B , Ferman, M . "THE EFFECT OF CULTURAL DIMENSIONS ON CONSPICUOUS CONSUMPTION AND ONLINE COMPULSIVE BUYING BEHAVIOR : A COMPARATIVE STUDY AMONG TURKISH AND AMERICAN CONSUMERS". Journal of Management Marketing and Logistics 6 (2019): 103-127
RIS TY - JOUR T1 - THE EFFECT OF CULTURAL DIMENSIONS ON CONSPICUOUS CONSUMPTION AND ONLINE COMPULSIVE BUYING BEHAVIOR : A COMPARATIVE STUDY AMONG TURKISH AND AMERICAN CONSUMERS AU - Berk Benli , Murat Ferman Y1 - 2019 PY - 2019 N1 - doi: 10.17261/Pressacademia.2019.1038 DO - 10.17261/Pressacademia.2019.1038 T2 - Journal of Management Marketing and Logistics JF - Journal JO - JOR SP - 103 EP - 127 VL - 6 IS - 2 SN - -2148-6670 M3 - doi: 10.17261/Pressacademia.2019.1038 UR - https://doi.org/10.17261/Pressacademia.2019.1038 Y2 - 2019 ER -
EndNote %0 Journal of Management Marketing and Logistics THE EFFECT OF CULTURAL DIMENSIONS ON CONSPICUOUS CONSUMPTION AND ONLINE COMPULSIVE BUYING BEHAVIOR : A COMPARATIVE STUDY AMONG TURKISH AND AMERICAN CONSUMERS %A Berk Benli , Murat Ferman %T THE EFFECT OF CULTURAL DIMENSIONS ON CONSPICUOUS CONSUMPTION AND ONLINE COMPULSIVE BUYING BEHAVIOR : A COMPARATIVE STUDY AMONG TURKISH AND AMERICAN CONSUMERS %D 2019 %J Journal of Management Marketing and Logistics %P -2148-6670 %V 6 %N 2 %R doi: 10.17261/Pressacademia.2019.1038 %U 10.17261/Pressacademia.2019.1038
ISNAD Benli, Berk , Ferman, Murat . "THE EFFECT OF CULTURAL DIMENSIONS ON CONSPICUOUS CONSUMPTION AND ONLINE COMPULSIVE BUYING BEHAVIOR : A COMPARATIVE STUDY AMONG TURKISH AND AMERICAN CONSUMERS". Journal of Management Marketing and Logistics 6 / 2 (June 2019): 103-127. https://doi.org/10.17261/Pressacademia.2019.1038
AMA Benli B , Ferman M . THE EFFECT OF CULTURAL DIMENSIONS ON CONSPICUOUS CONSUMPTION AND ONLINE COMPULSIVE BUYING BEHAVIOR : A COMPARATIVE STUDY AMONG TURKISH AND AMERICAN CONSUMERS. JMML. 2019; 6(2): 103-127.
Vancouver Benli B , Ferman M . THE EFFECT OF CULTURAL DIMENSIONS ON CONSPICUOUS CONSUMPTION AND ONLINE COMPULSIVE BUYING BEHAVIOR : A COMPARATIVE STUDY AMONG TURKISH AND AMERICAN CONSUMERS. Journal of Management Marketing and Logistics. 2019; 6(2): 127-103.