Gri İlişkisel Analiz ile Web Site Performans Değerlendirmesi: BIST Teknoloji ve Bilişim Endeksi Üzerine Bir Araştırma

Öz

Web siteler, işletmelerin görünen yüzü olduğundan işletmelerin müşteriler tarafından nasıl algılanacağının önemli belirleyicisidir. Müşteri memnuniyetinin sağlanması ve beklentilerin karşılanması noktasında web siteler ilk izlenimi vermektedir. Dolayısıyla kaliteli bir web sitesine sahip olmak işletmelere rakipleri karşısında avantajlar sağlayacaktır. Bu çalışmada BİST Teknoloji ve Bilişim Endeksi’nde yer alan 27 işletmenin web site performansı değerlendirilmiş olup üç işletmenin web sitesi analiz hatası verdiği için 24 web sitesinin analizi yapılmıştır. Web sitelerin performansı sayfa boyutu, yüklenme süresi, FCP (First Contentful Paint), performans skoru, LCP (Largest Contentful Paint), toplam engelleme süresi ve hız endeksi kriterleri kullanılarak ölçülmüştür. Kriterler uzman görüşüne ve literatüre dayanarak belirlenmiştir. Web sitelere ait veriler GTmetrix otomatik test aracı kullanılarak elde edilmiş olup Gri İlişkisel Analiz (GRA) yöntemi kullanılarak analiz edilmiştir. Analizler sonucunda şirketlere ait web siteler performans skorlarına göre sıralanmıştır. Buna göre Alcatel-Lucent, Plastik Kart, Escort, Smartiks, ve Papilon şirketleri en yüksek web sitesi performans skoruna sahiptir ve ilk beşte sırada yer almaktadır. Ayrıca Aselsan, Index, Datagate, Despec ve Mia Teknoloji şirketleri en düşük web sitesi performans skoruna sahiptir.

Anahtar Kelimeler

• Web Site Performans Değerlendirmesi
• Gri İlişkisel Analiz (GRA)
• GTmetrix

Website Performance Evaluation by Grey Relational Analysis: A Research on Companies in BIST Technology and Informatics Index

Öz

Since websites are the visible face of companies, they are a significant determinant of how customers perceive interactions. Websites give the first impression of ensuring customer satisfaction and meeting expectations. Therefore, a quality website will provide competitive advantages. In this study, the website performance of 27 businesses in the BIST Technology and Informatics Index was evaluated, and 24 websites were analysed because the websites of three companies gave analysis errors. Website performance was measured by Page Size (Mb), Onload Time (s), First contentful paint (ms), Performance Score (%), Largest Contentful Paint (ms), Total Blocking Time (ms) and Speed Index (ms) criteria. The performance evaluation criteria of the websites were determined based on the literature and expert opinion. The data of the websites were obtained from GTmetrix automated test tool and analysed by using the Grey Relational Analysis (GRA) method. As a result of the analysis, companies’ websites were ranked according to their performance score. Accordingly, Alcatel-Lucent, Plastik Kart, Escort, Smartiks, and Papilon have the highest website performance scores and are in the top five. Aselsan, Index, Datagate, Despec and Mia Teknoloji have the lowest performance scores.

Anahtar Kelimeler

• Website Performance Evaluation
• Grey Relational Analysis (GRA)
• GTmetrix

Kaynakça

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