Making Passenger’s Flight Experience Memorable: SEM Analysis Within the S-O-R Paradigm

Özlem Munise Kaynak

doi:10.30519/ahtr.1911000

Making Passenger’s Flight Experience Memorable: SEM Analysis Within the S-O-R Paradigm

Abstract

The purpose of this study is to examine passenger experience through the relationships among servicescape dimensions, memorable flight experience, and positive emotion. Grounded in the Stimulus-Organism-Response (S-O-R) paradigm, the research adopts a holistic perspective on the effects of airport and airline servicescapes (departure and arrival airport physical elements, airline physical elements, and airline personnel) on passengers’ internal evaluations and emotional responses. Data were collected via face-to-face surveys from passengers who had completed domestic flights at the arrival terminals of Istanbul Airport and Sabiha Gökçen Airport, and hypotheses were tested using Structural Equation Modeling (SEM). Findings reveal that the physical and human elements of airport and airline servicescapes exert significant influence on memorable flight experience, which in turn generates positive emotion. Memorable flight experience serves as a statistically significant partial mediator in the link between servicescape dimensions and positive emotion. Accordingly, this study demonstrates that passenger experience is shaped by perceptual and cognitive processes that extend across the entirety of the journey. The study aims to contribute to both the academic literature and the industry through its original findings, offering a holistic perspective and a range of practical insights.

Keywords

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Details

Primary Language

English

Subjects

Tourism (Other)

Journal Section

Research Article

Authors

Özlem Munise Kaynak ^*
0000-0001-9022-3467
Türkiye

Early Pub Date

September 4, 2026

Publication Date

-

Submission Date

March 16, 2026

Acceptance Date

August 25, 2026

Published in Issue

Year 2026 Number: Advanced Online Publication

DOI

https://doi.org/10.30519/ahtr.1911000

IZ

https://izlik.org/JA26YE99LF

Cite

RIS / Bibtex

APA

Kaynak, Ö. M. (2026). Making Passenger’s Flight Experience Memorable: SEM Analysis Within the S-O-R Paradigm. Advances in Hospitality and Tourism Research (AHTR), Advanced Online Publication. https://doi.org/10.30519/ahtr.1911000

AMA

1.Kaynak ÖM. Making Passenger’s Flight Experience Memorable: SEM Analysis Within the S-O-R Paradigm. Advances in Hospitality and Tourism Research (AHTR). 2026;(Advanced Online Publication). doi:10.30519/ahtr.1911000

Chicago

Kaynak, Özlem Munise. 2026. “Making Passenger’s Flight Experience Memorable: SEM Analysis Within the S-O-R Paradigm”. Advances in Hospitality and Tourism Research (AHTR), no. Advanced Online Publication. https://doi.org/10.30519/ahtr.1911000.

EndNote

Kaynak ÖM (September 1, 2026) Making Passenger’s Flight Experience Memorable: SEM Analysis Within the S-O-R Paradigm. Advances in Hospitality and Tourism Research (AHTR) Advanced Online Publication

IEEE

[1]Ö. M. Kaynak, “Making Passenger’s Flight Experience Memorable: SEM Analysis Within the S-O-R Paradigm”, Advances in Hospitality and Tourism Research (AHTR), no. Advanced Online Publication, Sept. 2026, doi: 10.30519/ahtr.1911000.

ISNAD

Kaynak, Özlem Munise. “Making Passenger’s Flight Experience Memorable: SEM Analysis Within the S-O-R Paradigm”. Advances in Hospitality and Tourism Research (AHTR). Advanced Online Publication (September 1, 2026). https://doi.org/10.30519/ahtr.1911000.

JAMA

1.Kaynak ÖM. Making Passenger’s Flight Experience Memorable: SEM Analysis Within the S-O-R Paradigm. Advances in Hospitality and Tourism Research (AHTR). 2026. doi:10.30519/ahtr.1911000.

MLA

Kaynak, Özlem Munise. “Making Passenger’s Flight Experience Memorable: SEM Analysis Within the S-O-R Paradigm”. Advances in Hospitality and Tourism Research (AHTR), no. Advanced Online Publication, Sept. 2026, doi:10.30519/ahtr.1911000.

Vancouver

1.Özlem Munise Kaynak. Making Passenger’s Flight Experience Memorable: SEM Analysis Within the S-O-R Paradigm. Advances in Hospitality and Tourism Research (AHTR). 2026 Sep. 1;(Advanced Online Publication). doi:10.30519/ahtr.1911000