Gastronomic Identity of Gaziantep: Perceptions of Tourists and Residents

Abstract

Tasting local flavours is often an important motivation for tourists visiting a particular destination. A destination’s richness in terms of cuisine increases its attractiveness and may be an important element of its branding identity. Gaziantep is one of the cities that is known for its gastronomy and unique foods. The purpose of this research is to explore the concept of gastronomic identity, seeking to better understand the elements that construct it in the case of Gaziantep. In addition, the study looks at the differences between tourists and local residents in relation to the gastronomic identity of this city. According to the results, gastronomic identity is formed by four dimensions; namely Gastronomic Culture and Reputation, Food Quality, Food Outlets and Gastronomic Activities. Besides, significant differences between the tourists and residents are found in the dimensions of Food Quality and Gastronomic Activities.

Keywords

• Gastronomic Identity,Stakeholders,Gaziantep,Destination Branding,Destination Marketing

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