Yıl 2020, Cilt 8 , Sayı 2, Sayfalar 288 - 313 2020-12-25

The purpose of this study is to explore how museum marketing meets postmodern conditions. Based on a sample of 12 museums in Istanbul, Turkey, a qualitative study was conducted to evaluate whether museum marketing meets the five conditions of postmodernism, namely decentered subject, reversal of production and consumption, fragmentation, juxtaposition of opposites and hyperreality. The findings of this study reveal that the marketing practices of museums meet all conditions of postmodernism except that of the decentered subject. They also demonstrate that museum managers hold negative attitudes towards the decentered subject, mainly due to their resistance to intermediaries between the exhibition and the audience.
Postmodern conditions, marketing, museums, Istanbul
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Birincil Dil en
Konular Otelcilik, Konaklama, Spor ve Turizm
Bölüm Araştırma Makalesi

Orcid: 0000-0003-3793-9145
Yazar: Seda SÖKMEN (Sorumlu Yazar)
Ülke: Turkey

Orcid: 0000-0002-9834-2425
Yazar: Medet YOLAL
Ülke: Turkey

Orcid: 0000-0002-4898-0867
Yazar: Çağıl Hale ÖZEL
Ülke: Turkey


Başvuru Tarihi : 24 Şubat 2020
Kabul Tarihi : 23 Eylül 2020
Yayımlanma Tarihi : 25 Aralık 2020

Bibtex @araştırma makalesi { ahtr693400, journal = {Advances in Hospitality and Tourism Research (AHTR)}, issn = {2147-9100}, eissn = {2148-7316}, address = {Akdeniz University, Tourism Faculty Dumlupınar Boulevard Post Code: 07058 Campus ANTALYA, TURKEY}, publisher = {Akdeniz Üniversitesi}, year = {2020}, volume = {8}, pages = {288 - 313}, doi = {10.30519/ahtr.693400}, title = {Does Museum Marketing Meet Postmodern Conditions?}, key = {cite}, author = {Sökmen, Seda and Yolal, Medet and Özel, Çağıl Hale} }
APA Sökmen, S , Yolal, M , Özel, Ç . (2020). Does Museum Marketing Meet Postmodern Conditions? . Advances in Hospitality and Tourism Research (AHTR) , 8 (2) , 288-313 . DOI: 10.30519/ahtr.693400
MLA Sökmen, S , Yolal, M , Özel, Ç . "Does Museum Marketing Meet Postmodern Conditions?" . Advances in Hospitality and Tourism Research (AHTR) 8 (2020 ): 288-313 <https://dergipark.org.tr/tr/pub/ahtr/issue/58625/693400>
Chicago Sökmen, S , Yolal, M , Özel, Ç . "Does Museum Marketing Meet Postmodern Conditions?". Advances in Hospitality and Tourism Research (AHTR) 8 (2020 ): 288-313
RIS TY - JOUR T1 - Does Museum Marketing Meet Postmodern Conditions? AU - Seda Sökmen , Medet Yolal , Çağıl Hale Özel Y1 - 2020 PY - 2020 N1 - doi: 10.30519/ahtr.693400 DO - 10.30519/ahtr.693400 T2 - Advances in Hospitality and Tourism Research (AHTR) JF - Journal JO - JOR SP - 288 EP - 313 VL - 8 IS - 2 SN - 2147-9100-2148-7316 M3 - doi: 10.30519/ahtr.693400 UR - https://doi.org/10.30519/ahtr.693400 Y2 - 2020 ER -
EndNote %0 Advances in Hospitality and Tourism Research (AHTR) Does Museum Marketing Meet Postmodern Conditions? %A Seda Sökmen , Medet Yolal , Çağıl Hale Özel %T Does Museum Marketing Meet Postmodern Conditions? %D 2020 %J Advances in Hospitality and Tourism Research (AHTR) %P 2147-9100-2148-7316 %V 8 %N 2 %R doi: 10.30519/ahtr.693400 %U 10.30519/ahtr.693400
ISNAD Sökmen, Seda , Yolal, Medet , Özel, Çağıl Hale . "Does Museum Marketing Meet Postmodern Conditions?". Advances in Hospitality and Tourism Research (AHTR) 8 / 2 (Aralık 2020): 288-313 . https://doi.org/10.30519/ahtr.693400
AMA Sökmen S , Yolal M , Özel Ç . Does Museum Marketing Meet Postmodern Conditions?. Advances in Hospitality and Tourism Research (AHTR). 2020; 8(2): 288-313.
Vancouver Sökmen S , Yolal M , Özel Ç . Does Museum Marketing Meet Postmodern Conditions?. Advances in Hospitality and Tourism Research (AHTR). 2020; 8(2): 288-313.
IEEE S. Sökmen , M. Yolal ve Ç. Özel , "Does Museum Marketing Meet Postmodern Conditions?", Advances in Hospitality and Tourism Research (AHTR), c. 8, sayı. 2, ss. 288-313, Ara. 2020, doi:10.30519/ahtr.693400