This study examined Chinese non-visitors’ and visitors’ perceptions of Thailand as an outbound destination. It employed a qualitative approach using semi-structured interviews. Data were gathered from 24 Chinese respondents, of which 12 had visited Thailand and 12 had not. Thematic analysis was undertaken. The findings showed that the perceptions of non-visitors and visitors were quite different, mainly due to the types of information sources these people used in their destination image formation process. The non-visitors tended to have positive images, whereas the visitors had more mixed perceptions of Thailand.
Thailand destination image Chinese visitors non-visitors perceptions
Woosong University
Birincil Dil | İngilizce |
---|---|
Konular | Turizm (Diğer) |
Bölüm | Araştırma Makalesi |
Yazarlar | |
Yayımlanma Tarihi | 1 Mart 2022 |
Gönderilme Tarihi | 18 Temmuz 2021 |
Yayımlandığı Sayı | Yıl 2022 Cilt: 10 Sayı: 1 |