Environmental Sustainability at Destination Level: The Role of Tourist Citizenship Behavior

Year 2024, Volume: 12 Issue: 1, 1 - 32, 29.03.2024

Franco Sancho-esper , Carla Rodriguez-sanchez , Eduardo Torres-moraga

https://doi.org/10.30519/ahtr.1292435

Abstract

Tourist citizenship behavior (TCB) has become a key part of tourist destination management. This study explores how TCB can help tourist destination sustainability. A model is proposed to analyze the relationship between TCB and tourist environmentally responsible behavior. The study also examines which factors are part of this process. Specifically, the influence of the perceived sustainability of a destination on TCB is analyzed, with mediation by destination identification (DI) and perceived value (DPV). According to our findings, perceived sustainability is positively associated with DI and DPV. These two variables are associated with greater TCB. TCB is positively related to environmentally responsible behavior. Accordingly, TCB could encourage tourists to care for the environment by acting as if they were more than just tourists. Implications for destination management organizations are provided to improve destination sustainability and promote both TCB and environmentally responsible behavior among tourists.

Keywords

tourist citizenship behavior, environmentally responsible behavior, perceived sustainability, destination identification, perceived value

Supporting Institution

This study was partially financially supported by the Emerging Project grant of the Generalitat Valenciana, Emerging Project GV2022 [CIGE/2022/51], by the Spanish Ministry of Science, Innovation and University under Grant [PID2022-141694NB-I00], and by the Research Support Plan, Facultad de Economía y Negocios, Universidad de Chile.

Project Number

RTI2018-099467-B-I00; GRE19-03; Res. Ex. 270.19; July 07, 2019

Thanks

We thank Mr. Adam King for his assistance regarding proof reading services.

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