Yıl 2013, Cilt 4 , Sayı 11, Sayfalar 7 - 17 2013-04-01

The Formation Of Green Buying Strategy On The Scope Of Consumer Decision Making Behavior
The Formation Of Green Buying Strategy On The Scope Of Consumer Decision Making Behavior

M. Yaman OZTEK [1] , Ozgur CENGEL [2]


As the natural resources are becoming scarce and the concept of environmentalism is on the rise, green buying behavior has increased the attention of many academicians and practitioners as an emerging strategy. In literature, green buying is also titled as environmental consumerism and defined as “purchasing and consuming products that are benign toward the environment”. Under this approach, such literature also brings along a new terminology called “environmentally conscious behavior”. There is, on the other side, a huge irony behind the advancement of technology in product innovation. Even though, technology oriented goods offer a variety of benefits to consumers, they also create pollution to the environment. Thus, there is a growing number of consumers that seek environment-friendly goods and services. In this globe, the major goal of this study is to understand consumer’s knowledge and perception regarding the consumption of environmental goods. Furthermore, the study also aims to constitute green buying habits, overall attitudes towards environmentalism, and factors that affect the environmental conscious purchases. With the aid of randomly selected respondents, a written survey will be analyzed by multiple regression as a specific goal to measure consumer perception and green buying behavior variables along with demographical factors.

As the natural resources are becoming scarce and the concept of environmentalism is on the rise, green buying behavior has increased the attention of many academicians and practitioners as an emerging strategy. In literature, green buying is also titled as environmental consumerism and defined as “purchasing and consuming products that are benign toward the environment”. Under this approach, such literature also brings along a new terminology called “environmentally conscious behavior”. There is, on the other side, a huge irony behind the advancement of technology in product innovation. Even though, technology oriented goods offer a variety of benefits to consumers, they also create pollution to the environment. Thus, there is a growing number of consumers that seek environment-friendly goods and services. In this globe, the major goal of this study is to understand consumer’s knowledge and perception regarding the consumption of environmental goods. Furthermore, the study also aims to constitute green buying habits, overall attitudes towards environmentalism, and factors that affect the environmental conscious purchases. With the aid of randomly selected respondents, a written survey will be analyzed by multiple regression as a specific goal to measure consumer perception and green buying behavior variables along with demographical factors.

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Birincil Dil en
Konular Sosyal Bilimler, Disiplinler Arası
Bölüm Research Article
Yazarlar

Yazar: M. Yaman OZTEK
Kurum: Galatasaray University, Istanbul, Turkey

Yazar: Ozgur CENGEL
Kurum: Istanbul Commerce University, Istanbul, Turkey

Tarihler

Başvuru Tarihi : 1 Nisan 2013
Kabul Tarihi : 24 Temmuz 2021
Yayımlanma Tarihi : 1 Nisan 2013

APA Oztek, M , Cengel, O . (2013). The Formation Of Green Buying Strategy On The Scope Of Consumer Decision Making Behavior . AJIT-e: Bilişim Teknolojileri Online Dergisi , 4 (11) , 7-17 . DOI: 10.5824/1309-1581.2013.2.001.x