PAZARLAMADA FİYAT-KALİTE İLİŞKİSİ

Yıl 1988, Cilt: 6 Sayı: 1, 261 - 280, 30.06.1988

Nuri Çalık

Öz

-

Anahtar Kelimeler

pazarlama

Kaynakça

• CEMALCILAR, ilhan : Pazarlama-Kavramlar. Kararlar, İstanbul: Beta Basım Yayım Dağıtım A.Ş., 1988.
• CURRY, David J. : «Measuring Price and Quality Competition», Journal of Marketing, C. XLIX, S. 2, Nisan 1985, ss. 106-117.
• GARDNER, David M. : «Is There a Generalized Price-Ouality Relationship? », Journal of Marketing Research, C. VIII, S.2, Mayıs 1971, ss. 241-243
• GERSTNER, Eitan : «Do Higher Prices Signal Higher Ouality?» Journal of Marketing Research, C. XXII, S.2, Mayıs 1985, ss. 209-215.
• KRISHNAMURTHI, LakshmanjRAJ, S. P. : «The Efeeet of Advertising on Consumer Price Sensitivity»,Journal of Marketing Research, C. XXII, S. 2, Mayıs 1985, ss. 119-129
• LAMBERT, Zarrel V. : «Price and Choice Behavior», Journal of Marketing Research, C. IX, S. 1, Şubat 1972, ss. 35-40
• LAMBERT, Zarrel V. : «Product Perception: An Important Variable in Price Strategy», Journal of Marketing, C. XXXIV, S. 4, Ekim 1970, ss. 68-76
• McCONNELL, Douglas J. : «The Price-Ouality Relationship in an Experimental Setting», Journal of Marketing Research, C.V, S.3, Ağustos 1968, ss. 300-303
• MONROE, Kent B. : «Buyers Subjective Perceptiorıs of Price», Journal of Marketing Research, C.X, S.l, Şubat 1973, ss. 70-80
• OLSHAVSKY, Richard W.jMILLER, John A. : «Consumer Expectations, Product Performance, and Perceived Product Ouality», Journal of Marketing Research, C. IX, S.l, Şubat 1972, ss. 19-21
• PETERSON, Robert A. : «The Price-Perceived Quality Relationship: Experimental Evidence», Journal of Marketing Research, C. VII, S. 4, Kasım 1970, ss. 525·-528
• RIESZ, Peter C. : «A Major Price-Perceived Quality Study Reexamined », Journal of Marketing Research, C. XVII, S.2, Mayıs 1980, ss. 259-262
• STAFFORD, James E.jENTS, Ben M. : «The, Price-Ouality Relationship: An Extensiorı», Journal of Marketing Research, C. VI, S.4, Kasım 1969, ss. 456-458
• WHEATLEY, John J.jCHIU, John S. Y. : «The Effects of Price, Store Image and Product and Respondent Characteristics on Perceptions of Ouality»; Journal of Marketing Research, C. XLV, S.2, Mayıs 1977, s. 181-186