Çok Boyutlu Yaklaşım ile Ürün Performans Ölçümü: Deneysel Bir Çalışma

Muhammet Enis Bulak; Fatma Serra Çiftçi; Tuğba Yasemin Karagöz; Selin Taşer; Adeeb A. Kutty

doi:10.29130/dubited.1092747

TR EN

Çok Boyutlu Yaklaşım ile Ürün Performans Ölçümü: Deneysel Bir Çalışma

Abstract

Kullanılabilirlik, ürün tasarımının ve kullanımının başarılı olmasını sağlayan önemli bir konu olarak kabul edilir. Günümüzde kullanıcıların birçok görevi yerine getirmelerini sağlayan ve yazılım ile donanımsal yönleri olan akıllı telefonlar için ise kullanılabilirlik son derece kritik bir öneme sahiptir. Bu çalışmada akıllı telefon kullanıcılarının beklentileri dikkate alınarak tasarım, müşteri odaklılık, kalite, inovasyon, kullanılabilirlik ve kullanıcı algısı değişkenlerini içeren kavramsal bir kullanılabilirlik değerlendirme modeli önerilmiştir. Önerilen modelin güvenilirliği ve geçerliliği, 417 akıllı telefon kullanıcısından toplanan anket verileri ile yapısal eşitlik modeli (YEM) kullanılarak test edilmiştir. Bulgular ve sonuçlar, akıllı telefon tasarımcıları ve pazarlama çalışanlarına akıllı telefonların kullanılabilirliği için kullanıcıların ihtiyaçlarını tespit etmelerini sağlarken; kullanıcılara ise modelin oluşturduğu indeks puanlarına göre akıllı telefonlara ait kritik yönleri gözlemlemede stratejik bilgiler sağlamaktadır.

Keywords

Akıllı Telefonlar, Kullanılabilirlik, Yapısal Eşitlik Modeli, Ölçüm Modeli, Ürün Tasarımı

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Details

Primary Language

Turkish

Subjects

Engineering

Journal Section

Research Article

Authors

Muhammet Enis Bulak ^*
0000-0003-3784-7830
Türkiye

Fatma Serra Çiftçi
0000-0001-9320-1212
Türkiye

Tuğba Yasemin Karagöz
0000-0001-7044-326X
Türkiye

Selin Taşer
0000-0002-1425-2909
Türkiye

Adeeb A. Kutty
0000-0001-8964-1733
Türkiye

Publication Date

July 31, 2024

Submission Date

March 24, 2022

Acceptance Date

July 4, 2023

Published in Issue

Year 2024 Volume: 12 Number: 3

DOI

https://doi.org/10.29130/dubited.1092747

IZ

https://izlik.org/JA46UE64RS

APA

Bulak, M. E., Çiftçi, F. S., Karagöz, T. Y., Taşer, S., & Kutty, A. A. (2024). Çok Boyutlu Yaklaşım ile Ürün Performans Ölçümü: Deneysel Bir Çalışma. Duzce University Journal of Science and Technology, 12(3), 1250-1266. https://doi.org/10.29130/dubited.1092747

AMA

1.Bulak ME, Çiftçi FS, Karagöz TY, Taşer S, Kutty AA. Çok Boyutlu Yaklaşım ile Ürün Performans Ölçümü: Deneysel Bir Çalışma. DUBİTED. 2024;12(3):1250-1266. doi:10.29130/dubited.1092747

Chicago

Bulak, Muhammet Enis, Fatma Serra Çiftçi, Tuğba Yasemin Karagöz, Selin Taşer, and Adeeb A. Kutty. 2024. “Çok Boyutlu Yaklaşım Ile Ürün Performans Ölçümü: Deneysel Bir Çalışma”. Duzce University Journal of Science and Technology 12 (3): 1250-66. https://doi.org/10.29130/dubited.1092747.

EndNote

Bulak ME, Çiftçi FS, Karagöz TY, Taşer S, Kutty AA (July 1, 2024) Çok Boyutlu Yaklaşım ile Ürün Performans Ölçümü: Deneysel Bir Çalışma. Duzce University Journal of Science and Technology 12 3 1250–1266.

IEEE

[1]M. E. Bulak, F. S. Çiftçi, T. Y. Karagöz, S. Taşer, and A. A. Kutty, “Çok Boyutlu Yaklaşım ile Ürün Performans Ölçümü: Deneysel Bir Çalışma”, DUBİTED, vol. 12, no. 3, pp. 1250–1266, July 2024, doi: 10.29130/dubited.1092747.

ISNAD

Bulak, Muhammet Enis - Çiftçi, Fatma Serra - Karagöz, Tuğba Yasemin - Taşer, Selin - Kutty, Adeeb A. “Çok Boyutlu Yaklaşım Ile Ürün Performans Ölçümü: Deneysel Bir Çalışma”. Duzce University Journal of Science and Technology 12/3 (July 1, 2024): 1250-1266. https://doi.org/10.29130/dubited.1092747.

JAMA

1.Bulak ME, Çiftçi FS, Karagöz TY, Taşer S, Kutty AA. Çok Boyutlu Yaklaşım ile Ürün Performans Ölçümü: Deneysel Bir Çalışma. DUBİTED. 2024;12:1250–1266.

MLA

Bulak, Muhammet Enis, et al. “Çok Boyutlu Yaklaşım Ile Ürün Performans Ölçümü: Deneysel Bir Çalışma”. Duzce University Journal of Science and Technology, vol. 12, no. 3, July 2024, pp. 1250-66, doi:10.29130/dubited.1092747.

Vancouver

1.Muhammet Enis Bulak, Fatma Serra Çiftçi, Tuğba Yasemin Karagöz, Selin Taşer, Adeeb A. Kutty. Çok Boyutlu Yaklaşım ile Ürün Performans Ölçümü: Deneysel Bir Çalışma. DUBİTED. 2024 Jul. 1;12(3):1250-66. doi:10.29130/dubited.1092747

Çok Boyutlu Yaklaşım ile Ürün Performans Ölçümü: Deneysel Bir Çalışma

Çok Boyutlu Yaklaşım ile Ürün Performans Ölçümü: Deneysel Bir Çalışma

Abstract

Keywords

Product Performance Measurement with a Multidimensional Approach: An Empirical Study

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