The Effect of Using TV Advertisements on Iranian EFL Learners’ Vocabulary Acquisition and Listening Comprehension

Abstract

In English classrooms, teachers face different problems in teaching vocabulary items and finding a way to improve listening comprehension. The purpose of this study is to find a more practical way to make vocabulary learning and listening comprehension easier. This study aims to investigate the effect of using TV advertisements on Iranian EFL learners’ vocabulary learning and improvement of listening comprehension. So, a quasi-experimental design was adopted to implement the study. Therefore, 46 upper-intermediate level students participated in this study which proceeded throughout an academic term. To see the effect of the proposed method, a paired t-test was implemented on data by R programming as well as a two samples t-test to investigate if there was any difference between male and female learners’ acquisition and comprehension. As a result, the use of TV advertisements had a positive influence on the learners’ vocabulary acquisition and improvement of listening comprehension regardless of the learners’ gender.

Keywords

• EFL learner
• TV advertisement
• Vocabulary acquisition
• Listening comprehension

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