Yıl 2019, Cilt 20 , Sayı , Sayfalar 157 - 163 2019-12-16

USE OF WAVELET TECHNIQUES IN THE STUDY OF INTERNET MARKETING METRICS

Murad OMAROV [1] , Tetiana TYKHA [2] , Vyacheslav LYASHENKO [3]


Generalized set of classic metrics for evaluating internet marketing. Existing approaches to analyzing Internet marketing metrics have been noted. The application of the wavelet analysis technique for the study of Internet marketing metrics is proposed. Wavelet coherence was chosen to unveil the ideology of using wavelet analysis techniques to study Internet marketing metrics. A comparative analysis of Internet marketing metrics on different queries based on wavelet coherence is revealed. The merits of using a coherence wavelet are exemplified by an example of a basic internet marketing metric - clicks per request. The possibility of visual analysis of Internet marketing metrics using wavelet analysis technique was noted. Specific examples of the use of coherence wavelet for analyzing Internet marketing on specific queries are given
Wavelet coherence, Internet marketing, , Click
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Birincil Dil en
Konular Temel Bilimler
Bölüm Makaleler
Yazarlar

Orcid: 0000-0003-4842-4972
Yazar: Murad OMAROV
Kurum: Kharkiv National University of Radioelectronics
Ülke: Ukraine


Orcid: 0000-0001-7601-1038
Yazar: Tetiana TYKHA (Sorumlu Yazar)
Kurum: Kharkin National University of Radio Electronics
Ülke: Ukraine


Orcid: 0000-0001-5455-5026
Yazar: Vyacheslav LYASHENKO
Kurum: Kharkiv National University of Radio Electronics, Nauky Ave. 14, Kharkiv, 61166, Ukraine
Ülke: Ukraine


Tarihler

Yayımlanma Tarihi : 16 Aralık 2019

Bibtex @araştırma makalesi { estubtda656034, journal = {Eskişehir Technical University Journal of Science and Technology A - Applied Sciences and Engineering}, issn = {2667-4211}, address = {btda@anadolu.edu.tr}, publisher = {Eskişehir Teknik Üniversitesi}, year = {2019}, volume = {20}, pages = {157 - 163}, doi = {10.18038/estubtda.656034}, title = {USE OF WAVELET TECHNIQUES IN THE STUDY OF INTERNET MARKETING METRICS}, key = {cite}, author = {Omarov, Murad and Tykha, Tetiana and Lyashenko, Vyacheslav} }
APA Omarov, M , Tykha, T , Lyashenko, V . (2019). USE OF WAVELET TECHNIQUES IN THE STUDY OF INTERNET MARKETING METRICS . Eskişehir Technical University Journal of Science and Technology A - Applied Sciences and Engineering , 20 () , 157-163 . DOI: 10.18038/estubtda.656034
MLA Omarov, M , Tykha, T , Lyashenko, V . "USE OF WAVELET TECHNIQUES IN THE STUDY OF INTERNET MARKETING METRICS" . Eskişehir Technical University Journal of Science and Technology A - Applied Sciences and Engineering 20 (2019 ): 157-163 <https://dergipark.org.tr/tr/pub/estubtda/issue/50600/656034>
Chicago Omarov, M , Tykha, T , Lyashenko, V . "USE OF WAVELET TECHNIQUES IN THE STUDY OF INTERNET MARKETING METRICS". Eskişehir Technical University Journal of Science and Technology A - Applied Sciences and Engineering 20 (2019 ): 157-163
RIS TY - JOUR T1 - USE OF WAVELET TECHNIQUES IN THE STUDY OF INTERNET MARKETING METRICS AU - Murad Omarov , Tetiana Tykha , Vyacheslav Lyashenko Y1 - 2019 PY - 2019 N1 - doi: 10.18038/estubtda.656034 DO - 10.18038/estubtda.656034 T2 - Eskişehir Technical University Journal of Science and Technology A - Applied Sciences and Engineering JF - Journal JO - JOR SP - 157 EP - 163 VL - 20 IS - SN - 2667-4211- M3 - doi: 10.18038/estubtda.656034 UR - https://doi.org/10.18038/estubtda.656034 Y2 - 2019 ER -
EndNote %0 Eskişehir Technical University Journal of Science and Technology A - Applied Sciences and Engineering USE OF WAVELET TECHNIQUES IN THE STUDY OF INTERNET MARKETING METRICS %A Murad Omarov , Tetiana Tykha , Vyacheslav Lyashenko %T USE OF WAVELET TECHNIQUES IN THE STUDY OF INTERNET MARKETING METRICS %D 2019 %J Eskişehir Technical University Journal of Science and Technology A - Applied Sciences and Engineering %P 2667-4211- %V 20 %N %R doi: 10.18038/estubtda.656034 %U 10.18038/estubtda.656034
ISNAD Omarov, Murad , Tykha, Tetiana , Lyashenko, Vyacheslav . "USE OF WAVELET TECHNIQUES IN THE STUDY OF INTERNET MARKETING METRICS". Eskişehir Technical University Journal of Science and Technology A - Applied Sciences and Engineering 20 / (Aralık 2019): 157-163 . https://doi.org/10.18038/estubtda.656034
AMA Omarov M , Tykha T , Lyashenko V . USE OF WAVELET TECHNIQUES IN THE STUDY OF INTERNET MARKETING METRICS. Eskişehir Technical University Journal of Science and Technology A - Applied Sciences and Engineering. 2019; 20: 157-163.
Vancouver Omarov M , Tykha T , Lyashenko V . USE OF WAVELET TECHNIQUES IN THE STUDY OF INTERNET MARKETING METRICS. Eskişehir Technical University Journal of Science and Technology A - Applied Sciences and Engineering. 2019; 20: 157-163.