Araştırma Makalesi
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“Acı Geçicidir, Gurur Ebedidir”: Spor Taraftarlarının Kimlik Koruma Stratejilerinin Anlaşılması

Yıl 2024, , 227 - 238, 31.10.2024
https://doi.org/10.53434/gbesbd.1501777

Öz

Bu çalışmanın amacı, favori takımlarının başarısızlıkları, kaybedilen şampiyonluklar ya da rakip takımların başarıları gibi olumsuz durumlar karşısında taraftarların pozitif sosyal kimliklerini nasıl koruduğunun anlaşılmasıdır. Fenomenolojik desende planlanan çalışmada nitel araştırma yöntemlerinden olan yarı yapılandırılmış görüşme tekniği kullanılmıştır. Araştırmanın çalışma gurubunu, takımının en az 10 maçına katılmış 14 yetişkin spor taraftarı oluşturmuştur. Yüz yüze gerçekleştirilen görüşmeler sonucunda elde edilen veriler içerik analizi yöntemi ile çözümlenmiştir. Araştırma sonuçları, taraftarların takımlarına yönelik olumsuz durumlar karşısında kimliklerini koruma ve sürdürmeye yönelik, takımlarının gurur duydukları yönleri yansıtan sosyal yaratıcılık stratejileri izlerken; diğer yandan ait oldukları grubun özelliklerini, rakip takım ve taraftarlarla karşılaştırarak onlardan üstün yönlerini ön plana çıkaran sosyal rekabeti kullandıkları görülmüştür. Özellikle taraftarların, takımlarına yönelik oluşan gurur duyguları onların ait oldukları takım ve taraftar grubuna yönelik düşüncelerini etkileyerek kendilerini rakiplerinden üstün gören kolektif narsist bir yönelim kazandıkları belirlenmiştir. Taraftarların, en sadık müşteriler olduğu ve kulüp gelirlerinin önemli bir kısmını sağladığı düşünüldüğünde spor organizasyonları açısından davranışlarının anlaşılması hayati öneme sahiptir. Çalışmamızdan elde edilen sonuçlar, favori takımlarına yönelik olumsuz durumlarla karşılaşan taraftarların davranış biçimlerinin anlaşılması ve gelecek araştırmalara rehberlik etmesi adına kullanılabilir.

Kaynakça

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“Pain is Temporary, Pride is Forever”: Understanding Sports Fans' Identity-Maintenance Strategies

Yıl 2024, , 227 - 238, 31.10.2024
https://doi.org/10.53434/gbesbd.1501777

Öz

The aim of this study is to understand how fans protect their positive social identities in the face of negative situations such as the failure of their favorite teams, lost championships, or the success of rival teams. We used the semi-structured interview technique, a qualitative research method, in the phenomenologically planned study. The research group consisted of 14 adult sports fans who attended at least 10 matches for their team. We analyzed the data obtained from face-to-face interviews using the content analysis method. The study's results revealed that fans employed social creativity strategies to highlight the aspects of their team they were proud of, while they also engaged in social competition to highlight their group's characteristics by comparing them with rival teams and fans. These strategies served as emotional coping mechanisms to protect and maintain their identities in the face of negative situations. Researchers have found that fans' pride in their team influences their perception of the team and fan group they belong to, leading to a collective narcissistic orientation where they perceive themselves as superior to their competitors. Considering that fans are the most loyal customers and provide a significant portion of club revenues, understanding their behavior is vital for sports organizations. The results obtained from our study can be used to understand the behavioral patterns of fans who encounter negative situations with their favorite teams and to guide future research.

Kaynakça

  • Andrijiw, A. ve Hyatt, C. (2009). Using optimal distinctiveness theory to understand identification with a nonlocal professional hockey team. Journal of Sport Management, 23(2), 156–181. doi:10.1123/jsm.23.2.156
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Toplam 98 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Konular Spor Faaliyetleri Yönetimi
Bölüm Makaleler
Yazarlar

Nurettin Göksu Çini 0000-0001-8966-9285

Ebru Güzel Kuyucu 0000-0002-8792-3072

Yayımlanma Tarihi 31 Ekim 2024
Gönderilme Tarihi 15 Haziran 2024
Kabul Tarihi 13 Ağustos 2024
Yayımlandığı Sayı Yıl 2024

Kaynak Göster

APA Çini, N. G., & Güzel Kuyucu, E. (2024). “Acı Geçicidir, Gurur Ebedidir”: Spor Taraftarlarının Kimlik Koruma Stratejilerinin Anlaşılması. Gazi Beden Eğitimi Ve Spor Bilimleri Dergisi, 29(4), 227-238. https://doi.org/10.53434/gbesbd.1501777

Gazi Beden Eğitimi ve Spor Bilimleri Dergisi yılda dört kez yayımlanan bilimsel ve hakemli bir dergidir.