Adaptation and Product Success in Information Services Industry: A MultiLevel Study

Yıl 2015, Cilt: 44 Sayı: 2, 39 - 55, 30.11.2015

Atıf Açıkgöz

Öz

Under the VUCA (Volatile, Uncertain, Complex, and Ambiguous) influence, firms have to rapidly adapt this kind of environmental situations. In this context, the management as well as organization literature generally argue that firms should generate and utilize organizational adaptive capability. Developing and using organizational adaptive capability is closely related to the organizational members’ adaptive behaviors in the environmental conditions. However, in the relevant literature, this relationship has not been investigated thoroughly yet. This study attempts to crystallize the potential effects of individual adaptive performance on organizational adaptive capability. In addition, this study aims to demonstrate the probable influence of organizational adaptive capability on product success. To this end, based on the analyses conducted on the sample from 138 organizational members, who work in Information Technology (IT) industry, ―by using structural equation model based on partial least squares (PLS) method―, this study found that (i) there is a positive and significant relationship between individual adaptive performance and organizational adaptive capability and (ii) between organizational adaptive capability and product success. Theoretical and managerial implications of the study were discussed.

Bilişim Endüstrisinde Adaptasyon ve Ürün Başarısı: Çok Katmanlı Bir Çalışma

Öz

Çevresel unsurların dalgalanmasını, belirsizleşmesini, karmaşıklaşmasını ve muğlaklaşmasını içeren VUCA etkisi (çevresel unsurlar), günümüz işletmelerinin böylesi çevresel unsurlara
durumlara/şartlara uyarlanmalarını gerektirmektedir. Bu gerekliliğin bir yansıması yönetim ve örgütleme literatüründe işletmelerin örgütsel adaptasyon becerisi geliştirmelerine ve kullanmalarına verilen önemdir. Bir işletmenin örgütsel adaptasyon becerisi geliştirmesi ve kullanması ise o işletme iş görenlerinin çevresel unsurların etkisinin yarattığı yeni çevresel durumlara ne ölçüde uyumlu davranışlar sergilediklerine yakından bağlıdır. Fakat ilgili literatürdeki geçmiş araştırmalarda bu ilişki henüz derinlemesine araştırılmamıştır. Bu çalışma, öncelikle, bir işletme işgörenlerinin bireysel adaptasyon performanslarının o işletmenin örgütsel adaptasyon becerisi geliştirmesine olan muhtemel etkisini belirginleştirme amacındadır. Nihayetinde ise o işletme tarafından üretilen bir ürünün pazar başarısının örgütsel adaptasyon becerisinden nasıl etkilendiğinin netleştirilmesi hedeflenmektedir. Bu amaçla, 138 bilişim işletmesi iş göreninden elde edilen verilerin-yapısal eşitlik modeli tabanlı kısmi En Küçük Kareler (PLS) metodu kullanmak suretiyle-analizi sonucunda ulaşılan bulgular özetle şu şekildedir; (i) bir işletmenin iş görenlerinin bireysel adaptasyon performansları o işletmelerin örgütsel adaptasyon becerisi geliştirmelerine ve uygulamalarına ve (ii) bir işletmenin örgütsel adaptasyon becerisinin o işletmenin geliştirdiği bir ürünün pazar başarısına olan etkisi anlamlı ve pozitiftir. Çalışma içerisinde kuramsal ve yönetsel sonuçlar tartışılmaktadır.

Anahtar Kelimeler

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Kaynakça

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