Abstract
Today consumer of library services is in the center of the Library Marketing. The study examines the nature of the library services and the challenges that different aspects and elements meet nowadays – information intermediation, protection of intellectual property and personal data, depending on market conditions and rules of the game. The mission of the library is now highly modified and dynamic, because it combines the need for a high public reputation with the requirement to mobilize the creative talent and motivation of all employees. The library concept combines the mission, the conceptual idea, objectives, priorities, tasks, pathways, mechanisms and responsibilities for public long term.
Keywords
Public Sector Library Marketing Library Service Financing Consumer Benefit Price Policy Library Staff.
References
- Blagoev, B. (1989), Marketing definitions and example, Sofia, Petar Beron, (In Bulgarian)
- Breshkov, I. and Botousharova, M. (1999), Marketing Services, Sofia, Stopanstvo, (In Bulgarian)
- Gonzalez-Fernandez-Villavicencio, N. (2012) 'Libraries, the Promotion of Reading and Social Networks: Converting Friends into Readers', Profesional de la informacion, 21, 6, 567-576.
- Kotler, P. (1991) 'Marketing and the Death of the Salesman', Harvard Business Review, 69, 2.
- Kotler, P. (2000) Marketing Management. Vol. 1-2. Sofia, Grapheme, (In Bulgarian)
- Kotler, P. (2002) Marketing Management. Management structure of the supply, Sofia, Classic and Style, (In Bulgarian)
- Kotler, P. (2012), Handbook of Marketing Strategy Foreword, Shankar, V; Carpenter, GS, Ed(s)
- Kotler, P. and Andreasen, AR. (2005) Strategic marketing for nonprofit organizations, Sofia, Classic and Style, (In Bulgarian)
- Ouzounova, J. and Shishmanova, J. (1986) Marketing, management, services, Varna, Georgi Bakalov (In Bulgarian)
- Pashos, G. (2001) 'Total Quality Management', Economic Thought, 2, 90-102, (In Bulgarian)
- Woodsworth, A. and Kostagiolas, P. (2012) 'Libraries' Worlds of Production and intellectual capital utilization', Managing Intellectual Capital in Libraries: Beyond the Balance, Chandos Information Professional Series, 31-48.
Abstract
References
- Blagoev, B. (1989), Marketing definitions and example, Sofia, Petar Beron, (In Bulgarian)
- Breshkov, I. and Botousharova, M. (1999), Marketing Services, Sofia, Stopanstvo, (In Bulgarian)
- Gonzalez-Fernandez-Villavicencio, N. (2012) 'Libraries, the Promotion of Reading and Social Networks: Converting Friends into Readers', Profesional de la informacion, 21, 6, 567-576.
- Kotler, P. (1991) 'Marketing and the Death of the Salesman', Harvard Business Review, 69, 2.
- Kotler, P. (2000) Marketing Management. Vol. 1-2. Sofia, Grapheme, (In Bulgarian)
- Kotler, P. (2002) Marketing Management. Management structure of the supply, Sofia, Classic and Style, (In Bulgarian)
- Kotler, P. (2012), Handbook of Marketing Strategy Foreword, Shankar, V; Carpenter, GS, Ed(s)
- Kotler, P. and Andreasen, AR. (2005) Strategic marketing for nonprofit organizations, Sofia, Classic and Style, (In Bulgarian)
- Ouzounova, J. and Shishmanova, J. (1986) Marketing, management, services, Varna, Georgi Bakalov (In Bulgarian)
- Pashos, G. (2001) 'Total Quality Management', Economic Thought, 2, 90-102, (In Bulgarian)
- Woodsworth, A. and Kostagiolas, P. (2012) 'Libraries' Worlds of Production and intellectual capital utilization', Managing Intellectual Capital in Libraries: Beyond the Balance, Chandos Information Professional Series, 31-48.
Details
| Primary Language | English |
|---|---|
| Journal Section | Regular Papers |
| Authors | |
| Publication Date | November 21, 2013 |
| Published in Issue | Year 2013 Volume: 1 Issue: 1 |
