EXAMINING FACTORS THAT HAVE AN IMPACT ON HOSPITAL PREFERENCES OF UNIVERSITY STAFF

Yıl 2019, Cilt: 5 Sayı: 9, 16 - 25, 27.10.2019

Aynur Toraman Dilek Kocabaş Ramazan Erdem

Öz

This is important that
factors that affect hospital preferences of individuals in medical service are
understood by managers. Purpose of this study is to determine factors that have
an impact on preferring or not preferring university hospital academic and
administrative staff in Suleyman Demirel University and to present information
about being a preferred hospital to hospital administrators by centering on
these factors.   

Scope
of the study constitutes academic and administrative staff in Isparta Suleyman
Demirel University, in January-March 2017. The total number of administrative and
academic staff of Süleyman Demirel University is 2800.  All scope is tried to be reached without going
to whatsoever sample choice in the study. The study is based on volunteerism
and 709 people agreed to participate in the study. Surveys that take part in
the literature to measure factors that have an impact on hospital preference of
university staff.

This
is seen that two third of university staff prefer available hospitals without
research and application hospital but research and application hospital is the
most preferred hospital with %34,3 prefential rate when every hospital is
evaluated separately at the end of the study. The most important reasons to
prefer university hospital; being near to workplace, being given priority to
appointment and development of technological infrastructure over the most
important reasons not to prefer; a long wait, getting examined by resident
physician and staying in the same room of different clinical patients in the
services.

Anahtar Kelimeler

Hospital preference, Healthcare management, administrative and academic staff

Kaynakça

• Akıncı, F., Esatoğlu, A. E., Tengilimoglu, D., Parsons, A.L., (2004), “Hospital Choice Factors: A Case Study in Turkey”, Health Marketing Quarterly, 22(1): 3-19.
• Berkowitz, E. N., Flexner, W., (1981), “The Market for Health Services: Is There a Non-Traditional Consumer?”, Journal of Health Care Marketing, 1(1): 25-34.
• Boscarino, J., Stelber, S. R., (1982), “Hospital Shopping and Consumer Choice”, Journal of Healthcare Marketing, 2(2): 15-23.
• Kamra, V., Singh, H. and De, K. K., (2016), “Factors Affecting Hospital Choice Decisions: An Exploratory Study of Healthcare Consumers in Nothern India”, Asia Pasific Journal of Health Management, 11(1): 76-84.
• Layi, E., (1983), “Factors Influencing Choice of Hospitals: A Case Study of the Nothern Part of Oyo State, Nigeria”, Social Science and Medicine, 17(9): 585-589.
• Verma, S., Khandelwal, U., (2011), “Consumer Preferences Towards Service Industry: A Factorial Study of Healthcare Industry”, International Journal of Multidisciplinary Research, 1(8): 83-89.