The mediation effect of destination image on the relationship between local cuisine elements and destination selection: The case of Hatay

Damla Duman; Çağrı Saçlı

doi:10.31822/jomat.2023-8-1-51

EN

The mediation effect of destination image on the relationship between local cuisine elements and destination selection: The case of Hatay

Abstract

This study aims to empirically test a model linking destination image, destination selection, and local cuisine elements. The study also analyzes the mediating effect of destination image on the relationship between local cuisine elements and destination selection. The research data were collected from domestic tourists using a survey from the UNESCO Gastronomy City of Hatay of Türkiye. All four hypotheses suggested within the scope of the study were supported. Local cuisine elements and destination image significantly influence destination selection; herein, local cuisine elements affect destination selection more. Similarly, local cuisine elements significantly influence destination image. This study also reveals that destination image partially mediates the relationship between local cuisine elements and destination selection. The study results are expected to help the researchers and managers understand the roles of local cuisine elements and destination image in destination selection in the tourism industry. The study is the first to explore the mediating relationship in link between local cuisine and destination selection in the tourism industry.

Keywords

Local Cuisine , Destination Image , Destination Selection , Hatay

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Details

Primary Language

English

Subjects

Tourism (Other)

Journal Section

Research Article

Authors

Damla Duman ^*
0000-0001-6667-3214
Türkiye

Çağrı Saçlı
0000-0001-7771-8190
Türkiye

Publication Date

July 31, 2023

Submission Date

March 21, 2022

Acceptance Date

November 13, 2022

Published in Issue

Year 2023 Volume: 8 Number: 1

DOI

https://doi.org/10.31822/jomat.2023-8-1-51

IZ

https://izlik.org/JA44BC26EA

APA

Duman, D., & Saçlı, Ç. (2023). The mediation effect of destination image on the relationship between local cuisine elements and destination selection: The case of Hatay. Journal of Multidisciplinary Academic Tourism, 8(1), 51-66. https://doi.org/10.31822/jomat.2023-8-1-51

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https://doi.org/10.7460/turar.1526574

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The mediation effect of destination image on the relationship between local cuisine elements and destination selection: The case of Hatay

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Cited By

The effects of gastronomic experience and food image towards the gastronomic products of local tourism on the intention to eat local foods: The case of Hatay

The Relationship Between Food Experiences, Attitude, Food Destination Image, and Revisit Intention: The Moderating Role of Food Culture

‘Comparison of Gastro Tourists' Value Perceptions0of Gastronomic Product and Socio Demographic Characteristics’