Research Article

ChatGPT and its significance in tourism sector: Current scenarios and future roadmaps

Volume: 9 Number: 3 December 31, 2024
Jeet Dogra *
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ChatGPT and its significance in tourism sector: Current scenarios and future roadmaps

Abstract

Beginning with the research question, this research paper investigates the impact of ChatGPT on the field of tourism research and education. Through a compilation review of the literature, the paper analyzes the benefits and limitations of using ChatGPT in tourism- related research and education and compares its use to traditional methods of data collection and analysis. Additionally, the study explores the potential applications of ChatGPT in the tourism industry, such as customer service and destination promotion, and how it can be used to support the development of more personalized and tailored tourism experiences. The findings suggest that ChatGPT has the potential to significantly impact the tourism industry, providing new opportunities for data collection, analysis, and personalized experiences, while also posing challenges related to bias, ethical considerations, and the need for human oversight. The study offers recommendations for future research and practice in this area, emphasizing the importance of balancing the benefits and limitations of ChatGPT with the need for ethical and responsible implementation.


Keywords

Tourism , Personalized Experiences , Artificial intelligence , Tourism and ChatGPT , Educational technology

References

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Details

Primary Language

English

Subjects

Tourism (Other)

Journal Section

Research Article

Authors

Early Pub Date

March 20, 2024

Publication Date

December 31, 2024

Submission Date

February 22, 2023

Acceptance Date

March 17, 2024

Published in Issue

Year 2024 Volume: 9 Number: 3

DOI

https://doi.org/10.31822/jomat.2024-9-3-191

IZ

https://izlik.org/JA66GZ73ZU

 

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