Araştırma Makalesi
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Perceptions about the applicability of robot technology in the tourism industry

Yıl 2022, Cilt 7, Sayı 1, 97 - 108, 30.07.2022
https://doi.org/10.31822/jomat.2022-7-1-97

Öz

In the research, it is aimed to determine the applicability of robot technology and the importance of technological innovations in the tourism industry. The populatin of the research consists of academicians, managers and students in the tourism industry. In the research, the "convenience sampling" method was used, in which everyone who participated in the research could be included in the sample. The research data was collected from tourism students, academicians and managers who participated in the Mersin University Faculty of Tourism Career Days and the IVth International Eastern Mediterranean Tourism Symposium held in 2019. The Cronbach Alpha test was applied for the reliability of the scale, along with the frequency distributions, percentiles, mean values, standard deviations and correlation coefficients from the descriptive statistics of the obtained data. In the research findings, it is accepted that airports, housekeeping activities, tour operator and travel agency services and hotel receptions are the most applicable areas of robot technology in the tourism industry.



Kaynakça

  • Altunışık, R., Coşkun, R., Bayraktaroğlu, S., & Yıldırım, E. (2005). Sosyal bilimlerde araştırma yöntemleri. İstanbul: Sakarya Kitabevi.
  • Anandan, T. M. (2019). Human-Robot Interaction: A Team Sport. Accessed at. https://www.automate.org/industry-insights/human-robot-interaction-a-team-sport, (21.07.2021).
  • Arai, T., Kato, R., & Fujita, M. (2010). Assessment of operator stress induced by robot collaboration in assembly. CIRP Annals - Manufacturing Technology, 59, 5-8. https://doi.org/10.1016/j.cirp.2010.03.043
  • Atsız, O. (2021). Virtual reality technology and physical distancing: A review on limiting human interaction in tourism. Journal of Multidisciplinary Academic Tourism, 6 (1), 27-35. DOI: 10.31822/jomat.834448
  • Attaran, M. (2007). Robotics Applications in Manufacturing. Journal of Information Systems Management, 7 (1), 14-21. https://doi.org/10.1080/07399019008968323
  • Baykal, F. (2015). Uluslararası Turizm Ulaştırmasının Akış Yönü ve Dağılış Dokusu. Ege Coğrafya Dergisi, 24 (2), 57-68.
  • Bazazo, I., Elyas, T., Awawdeh, L., Faroun, M., & Qawasmeh, S. (2017). The impact of Islamic attributes of destination loyalty via the mediating effect of tourist satisfaction. International Journal of Business Administration, 8(4), 65–78.
  • Beusher, L. M., Fan, J., Sarkar, N., Dietrich, M. S., Newhouse, P. A., Miller, K. F., Mion, L. C. (2017). Socially assistive robots: measuring older adults' perceptions. Journal of Gerontological Nursing, 43(12), 35-43. https://doi.org/10.3928/00989134-20170707-04
  • Buhalis, D., Harwood, T., Bogicevic, V., Viglia, G., Beldona, S., & Hofacker, C. (2019). Technological disruptions in services: Lessons from tourism and hospitality. Journal of Service Management, 30(4), 484–506. https://doi.org/10.1108/JOSM-12-2018-0398
  • Čaić, M., Odekerken-Schröder, G., & Mahr, D. (2018). Service robots: value co-creation and co-destruction in elderly care networks. Journal of Service Management, 29 (2),178-205. https://doi.org/10.1108/JOSM-07-2017-0179
  • Chan, A. P. H., & Tung, V. W. S. (2019). Examining the effects of robotic service on brand experience: the moderating role of hotel segment. Journal of Travel & Tourism Marketing, 36 (4), 458-468. https://doi.org/10.1080/10548408.2019.1568953
  • Chin, Y. H., Lee, H. P., Su, C. W., Li, J. H., Lin, C. H., & Wang, J. F. (2014). A Framework Design for Human-Robot Interaction. In: Huang Y M., Chao H C., Deng D J., Park J. (eds) Advanced Technologies, Embedded and Multimedia for Human-centric Computing. Lecture Notes in Electrical Engineering, vol 260. Springer, Dordrecht. https://doi.org/10.1007/978-94-007-7262-5_118
  • Collins, G. R., Cobanoglu, C., Bilgihan, A., & Berezina, K. (2017). Hospitality information technology: Learning how to use it (8th ed.). Automation and Robotics in the Hospitality Industry, Dubuque, IA: Kendall/Hunt Publishing Co.
  • Doğan, S., & Vatan, A. (2019). Hotel managers’ thoughts towards new technologies and service robots at hotels: A qualitative study in Turkey. In C. Cobanoglu, M. Cavusoglu, K. Corbacı (eds), Advances in Global Business and Economics 2, 382-300. Anahei Publishing.
  • Driessen, C., & Heutinck, L. F. M. (2015). Cows desiring to be milked? Milking robots and the co-evolution of ethics and technology on Dutch dairy farms. Agriculture and Human Values, 32(1), 3-20.
  • Ercan, İ., & Kan, İ. (2004). Ölçeklerde güvenirlik ve geçerlik. Uludağ Üniversitesi Tıp Fakültesi Dergisi, 30 (3), 211-216.
  • Gagliordi, N. (2016). This Watson-Powered Robot Concierge is Rethinking the Hotel Industry. Accessed at. https://www.zdnet.com/article/this-watson-powered-robot-concierge-is-rethinking-the-hotel-industry/, (28.07.2021).
  • Glende, S., Conrad, I., Krezdorn, L., Klemcke, S., & Krätzel, C. (2015). Increasing the acceptance of assistive robots for older people through marketing strategies based on stakeholder needs. International Journal of Social Robotics, 8(3), 1-15.
  • Goetz, J., Kiesler, S., & Powers, A. (2003). Matching robot appearance and behavior to tasks to improve human-robot cooperation. The 12th IEEE International Workshop on Robot and Human Interactive Communication, , Oct. 31 - Nov. 2, 2003. California. USA, 55-60. https://doi.org/10.1109/ROMAN.2003.1251796
  • Haidegger, T., Barreto, M., Gonçalves, P., Habib, M. K., Ragavan, S. K. V., Li, H., Vaccarellah, A., Perroneh, R., & Prestesi, E. (2013). Applied ontologies and standards for service robots. Robotics and Autonomous Systems, 61 (11), 1215–1223. https://doi.org/10.1016/j.robot.2013.05.008.
  • Henn na Hotel. (2021). Henn na Hotel General Concept. Accessed at. https://www.h-n-h.jp/en/concept, (01.07.2021).
  • Ho, T. H., Tojib, D., & Tsarenko, Y. (2020). Human staff vs. service robot vs. fellow customer: Does it matter who helps your customer following a service failure incident?. International Journal of Hospitality Management, 87, 1-10. https://doi.org/10.1016/j.ijhm.2020.102501
  • IFR. (2016). Service Robots. http://www.ifr.org/service-robots/
  • Ivanov, S., & Webster, C. (2017). The robot as a consumer: a research agenda. Paper presented at the “Marketing: experience and perspectives” Conference, 29-30 June 2017, University of Economics-Varna, Bulgaria.
  • Ivanov, S., & Webster, C. (2019a). Perceived appropriateness and intention to use service robots in tourism. In Pesonen, J. & Neidhardt, J. (Eds.) Information and Communication Technologies in Tourism 2019, Proceedings of the International Conference in Nicosia, Cyprus, 30.01-01.02.2019, 237-248.
  • Ivanov, S., & Webster, C. (2019b). Economic Fundamentals of the Use of Robots, Artificial Intelligence, and Service Automation in Travel, Tourism, and Hospitality. Ivanov, S. and Webster, C. (Ed.) Robots, Artificial Intelligence, and Service Automation in Travel, Tourism and Hospitality, Emerald Publishing Limited, Bingley, 39-55. https://doi.org/10.1108/978-1-78756-687-320191002
  • Ivanov, S., & Webster, C. (2020). Robots in tourism: a research agenda for tourism economics. Tourism Economics (forthcoming). https://doi.org/10.1177/1354816619879583
  • Ivanov, S., Seyitoğlu, F., & Markova, M. (2020). Hotel managers’ perceptions towards the use of robots: A mixed-methods approach. Information Technology & Tourism, 22 (4), 505-535.
  • Ivanov, S., Webster, C., & Berezina, K. (2017). Adoption of robots and service automation by tourism and hospitality companies. Revista Turismo & Desenvolvimento, 27/28, 1501-1521.
  • Ivanov, S., Webster, C., & Garenko, A. (2018a). Young Russian adults’ attitudes towards the potential use of robots in hotels. Technology in Society, 55, 24–32.
  • Ivanov, S., Webster, C., & Seyyedi, P. (2018b). Consumers' attitudes towards the introduction of robots in accommodation establishments. Tourism, 66 (3), 302-317.
  • Jarvis, H. (2016). Robot-Run Hotel gets Guinness approval. Accessed at. https://standbynordic.com/robot-run-hotel-gets-guinness-approval/ (02.06.2021)
  • Kayıkçı, M. Y., & Bozkurt, A. K. (2018). Dijital çağda z ve alpha kuşağı, yapay zeka uygulamaları ve turizme yansımaları. Sosyal Bilimler Metinleri, 01, 54-64.
  • Kazandjieva, V. I., & Filipova, H. P. (2018). Customer’s perception assessment of tech-related innovations in tourism. Izvestiya Journal of Varna University of Economics, 62 (1), 5-20.
  • Kervenoael, R., Hasan, R., Schwob, A., & Goh, E. (2020). Leveraging human-robot interaction in hospitality services: Incorporating the role of perceived value, empathy, and information sharing into visitors’ intentions to use social robots. Tourism Management, 78, 1040-1042. https://doi.org/10.1016/j.tourman.2019.104042
  • Kozak, N., Kozak, M. A., & Kozak, M. (2008). Genel Turizm İlkeler-Kavramlar. Ankara: Detay Yayıncılık.
  • Kuo, C. M., Chen, L. C., & Tseng, C. Y. (2017). Investigating an innovative service with hospitality robots. International Journal of Contemporary Hospitality Management, 29 (5), 1305-1321. https://doi.org/10.1108/IJCHM-08-2015-0414
  • Lu, L., Cai, R., & Gursoy, D. (2019). Service robots: Value co-creation and co-destruction in elderly care networks. International Journal of Hospitality Management, 80, 36-51. https://doi.org/10.1016/j.ijhm.2019.01.005
  • Mara, M., & Appel, M. (2015). Science fiction reduces the eeriness of android robots: A field experiment. Computers in Human Behavior, 48, 156-162. https://doi.org/10.1016/j.chb.2015.01.007
  • Murphy, J., Hofacker, C., & Gretzel, U. (2017). Dawning of the Age of Robots in Hospitality and Tourism: Challenges for Teaching and Research. European Journal of Tourism Research, 11, 104-111.
  • Osawa, H., Ema, A., Hattori, H., Akiya, N., Kanzaki, N., Kubo, A., Koyama, T., & Ichise, R. (2017). What is real risk and benefit on work with robots?: From the analysis of a robot hotel. Proceedings of the Companion of the 2017 ACM/IEEE International Conference on Human-Robot Interaction, 241–242. 6–9 March, Vienna, Austria. https://doi.org/10.1145/3029798.3038312
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Yıl 2022, Cilt 7, Sayı 1, 97 - 108, 30.07.2022
https://doi.org/10.31822/jomat.2022-7-1-97

Öz

Kaynakça

  • Altunışık, R., Coşkun, R., Bayraktaroğlu, S., & Yıldırım, E. (2005). Sosyal bilimlerde araştırma yöntemleri. İstanbul: Sakarya Kitabevi.
  • Anandan, T. M. (2019). Human-Robot Interaction: A Team Sport. Accessed at. https://www.automate.org/industry-insights/human-robot-interaction-a-team-sport, (21.07.2021).
  • Arai, T., Kato, R., & Fujita, M. (2010). Assessment of operator stress induced by robot collaboration in assembly. CIRP Annals - Manufacturing Technology, 59, 5-8. https://doi.org/10.1016/j.cirp.2010.03.043
  • Atsız, O. (2021). Virtual reality technology and physical distancing: A review on limiting human interaction in tourism. Journal of Multidisciplinary Academic Tourism, 6 (1), 27-35. DOI: 10.31822/jomat.834448
  • Attaran, M. (2007). Robotics Applications in Manufacturing. Journal of Information Systems Management, 7 (1), 14-21. https://doi.org/10.1080/07399019008968323
  • Baykal, F. (2015). Uluslararası Turizm Ulaştırmasının Akış Yönü ve Dağılış Dokusu. Ege Coğrafya Dergisi, 24 (2), 57-68.
  • Bazazo, I., Elyas, T., Awawdeh, L., Faroun, M., & Qawasmeh, S. (2017). The impact of Islamic attributes of destination loyalty via the mediating effect of tourist satisfaction. International Journal of Business Administration, 8(4), 65–78.
  • Beusher, L. M., Fan, J., Sarkar, N., Dietrich, M. S., Newhouse, P. A., Miller, K. F., Mion, L. C. (2017). Socially assistive robots: measuring older adults' perceptions. Journal of Gerontological Nursing, 43(12), 35-43. https://doi.org/10.3928/00989134-20170707-04
  • Buhalis, D., Harwood, T., Bogicevic, V., Viglia, G., Beldona, S., & Hofacker, C. (2019). Technological disruptions in services: Lessons from tourism and hospitality. Journal of Service Management, 30(4), 484–506. https://doi.org/10.1108/JOSM-12-2018-0398
  • Čaić, M., Odekerken-Schröder, G., & Mahr, D. (2018). Service robots: value co-creation and co-destruction in elderly care networks. Journal of Service Management, 29 (2),178-205. https://doi.org/10.1108/JOSM-07-2017-0179
  • Chan, A. P. H., & Tung, V. W. S. (2019). Examining the effects of robotic service on brand experience: the moderating role of hotel segment. Journal of Travel & Tourism Marketing, 36 (4), 458-468. https://doi.org/10.1080/10548408.2019.1568953
  • Chin, Y. H., Lee, H. P., Su, C. W., Li, J. H., Lin, C. H., & Wang, J. F. (2014). A Framework Design for Human-Robot Interaction. In: Huang Y M., Chao H C., Deng D J., Park J. (eds) Advanced Technologies, Embedded and Multimedia for Human-centric Computing. Lecture Notes in Electrical Engineering, vol 260. Springer, Dordrecht. https://doi.org/10.1007/978-94-007-7262-5_118
  • Collins, G. R., Cobanoglu, C., Bilgihan, A., & Berezina, K. (2017). Hospitality information technology: Learning how to use it (8th ed.). Automation and Robotics in the Hospitality Industry, Dubuque, IA: Kendall/Hunt Publishing Co.
  • Doğan, S., & Vatan, A. (2019). Hotel managers’ thoughts towards new technologies and service robots at hotels: A qualitative study in Turkey. In C. Cobanoglu, M. Cavusoglu, K. Corbacı (eds), Advances in Global Business and Economics 2, 382-300. Anahei Publishing.
  • Driessen, C., & Heutinck, L. F. M. (2015). Cows desiring to be milked? Milking robots and the co-evolution of ethics and technology on Dutch dairy farms. Agriculture and Human Values, 32(1), 3-20.
  • Ercan, İ., & Kan, İ. (2004). Ölçeklerde güvenirlik ve geçerlik. Uludağ Üniversitesi Tıp Fakültesi Dergisi, 30 (3), 211-216.
  • Gagliordi, N. (2016). This Watson-Powered Robot Concierge is Rethinking the Hotel Industry. Accessed at. https://www.zdnet.com/article/this-watson-powered-robot-concierge-is-rethinking-the-hotel-industry/, (28.07.2021).
  • Glende, S., Conrad, I., Krezdorn, L., Klemcke, S., & Krätzel, C. (2015). Increasing the acceptance of assistive robots for older people through marketing strategies based on stakeholder needs. International Journal of Social Robotics, 8(3), 1-15.
  • Goetz, J., Kiesler, S., & Powers, A. (2003). Matching robot appearance and behavior to tasks to improve human-robot cooperation. The 12th IEEE International Workshop on Robot and Human Interactive Communication, , Oct. 31 - Nov. 2, 2003. California. USA, 55-60. https://doi.org/10.1109/ROMAN.2003.1251796
  • Haidegger, T., Barreto, M., Gonçalves, P., Habib, M. K., Ragavan, S. K. V., Li, H., Vaccarellah, A., Perroneh, R., & Prestesi, E. (2013). Applied ontologies and standards for service robots. Robotics and Autonomous Systems, 61 (11), 1215–1223. https://doi.org/10.1016/j.robot.2013.05.008.
  • Henn na Hotel. (2021). Henn na Hotel General Concept. Accessed at. https://www.h-n-h.jp/en/concept, (01.07.2021).
  • Ho, T. H., Tojib, D., & Tsarenko, Y. (2020). Human staff vs. service robot vs. fellow customer: Does it matter who helps your customer following a service failure incident?. International Journal of Hospitality Management, 87, 1-10. https://doi.org/10.1016/j.ijhm.2020.102501
  • IFR. (2016). Service Robots. http://www.ifr.org/service-robots/
  • Ivanov, S., & Webster, C. (2017). The robot as a consumer: a research agenda. Paper presented at the “Marketing: experience and perspectives” Conference, 29-30 June 2017, University of Economics-Varna, Bulgaria.
  • Ivanov, S., & Webster, C. (2019a). Perceived appropriateness and intention to use service robots in tourism. In Pesonen, J. & Neidhardt, J. (Eds.) Information and Communication Technologies in Tourism 2019, Proceedings of the International Conference in Nicosia, Cyprus, 30.01-01.02.2019, 237-248.
  • Ivanov, S., & Webster, C. (2019b). Economic Fundamentals of the Use of Robots, Artificial Intelligence, and Service Automation in Travel, Tourism, and Hospitality. Ivanov, S. and Webster, C. (Ed.) Robots, Artificial Intelligence, and Service Automation in Travel, Tourism and Hospitality, Emerald Publishing Limited, Bingley, 39-55. https://doi.org/10.1108/978-1-78756-687-320191002
  • Ivanov, S., & Webster, C. (2020). Robots in tourism: a research agenda for tourism economics. Tourism Economics (forthcoming). https://doi.org/10.1177/1354816619879583
  • Ivanov, S., Seyitoğlu, F., & Markova, M. (2020). Hotel managers’ perceptions towards the use of robots: A mixed-methods approach. Information Technology & Tourism, 22 (4), 505-535.
  • Ivanov, S., Webster, C., & Berezina, K. (2017). Adoption of robots and service automation by tourism and hospitality companies. Revista Turismo & Desenvolvimento, 27/28, 1501-1521.
  • Ivanov, S., Webster, C., & Garenko, A. (2018a). Young Russian adults’ attitudes towards the potential use of robots in hotels. Technology in Society, 55, 24–32.
  • Ivanov, S., Webster, C., & Seyyedi, P. (2018b). Consumers' attitudes towards the introduction of robots in accommodation establishments. Tourism, 66 (3), 302-317.
  • Jarvis, H. (2016). Robot-Run Hotel gets Guinness approval. Accessed at. https://standbynordic.com/robot-run-hotel-gets-guinness-approval/ (02.06.2021)
  • Kayıkçı, M. Y., & Bozkurt, A. K. (2018). Dijital çağda z ve alpha kuşağı, yapay zeka uygulamaları ve turizme yansımaları. Sosyal Bilimler Metinleri, 01, 54-64.
  • Kazandjieva, V. I., & Filipova, H. P. (2018). Customer’s perception assessment of tech-related innovations in tourism. Izvestiya Journal of Varna University of Economics, 62 (1), 5-20.
  • Kervenoael, R., Hasan, R., Schwob, A., & Goh, E. (2020). Leveraging human-robot interaction in hospitality services: Incorporating the role of perceived value, empathy, and information sharing into visitors’ intentions to use social robots. Tourism Management, 78, 1040-1042. https://doi.org/10.1016/j.tourman.2019.104042
  • Kozak, N., Kozak, M. A., & Kozak, M. (2008). Genel Turizm İlkeler-Kavramlar. Ankara: Detay Yayıncılık.
  • Kuo, C. M., Chen, L. C., & Tseng, C. Y. (2017). Investigating an innovative service with hospitality robots. International Journal of Contemporary Hospitality Management, 29 (5), 1305-1321. https://doi.org/10.1108/IJCHM-08-2015-0414
  • Lu, L., Cai, R., & Gursoy, D. (2019). Service robots: Value co-creation and co-destruction in elderly care networks. International Journal of Hospitality Management, 80, 36-51. https://doi.org/10.1016/j.ijhm.2019.01.005
  • Mara, M., & Appel, M. (2015). Science fiction reduces the eeriness of android robots: A field experiment. Computers in Human Behavior, 48, 156-162. https://doi.org/10.1016/j.chb.2015.01.007
  • Murphy, J., Hofacker, C., & Gretzel, U. (2017). Dawning of the Age of Robots in Hospitality and Tourism: Challenges for Teaching and Research. European Journal of Tourism Research, 11, 104-111.
  • Osawa, H., Ema, A., Hattori, H., Akiya, N., Kanzaki, N., Kubo, A., Koyama, T., & Ichise, R. (2017). What is real risk and benefit on work with robots?: From the analysis of a robot hotel. Proceedings of the Companion of the 2017 ACM/IEEE International Conference on Human-Robot Interaction, 241–242. 6–9 March, Vienna, Austria. https://doi.org/10.1145/3029798.3038312
  • Pagallo, U. (2013). Robots in the cloud with privacy: A new threat todata protection?. Computer Law & Security Review, 29 (5), 501-508.
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Ayrıntılar

Birincil Dil İngilizce
Konular Otelcilik, Konaklama, Spor ve Turizm
Yayınlanma Tarihi July (First Published Online 21-02-2022)
Bölüm Contents
Yazarlar

Burçin Cevdet ÇETİNSÖZ (Sorumlu Yazar)
ALANYA ALAADDİN KEYKUBAT ÜNİVERSİTESİ
0000-0003-1703-8067
Türkiye


Seden DOĞAN
Samsun Ondokuz Mayıs University Tourism Faculty
0000-0001-8547-7702
Türkiye


Alper DURAN
Mersin University Tourism Faculty
0000-0003-0420-0344
Türkiye

Yayımlanma Tarihi 30 Temmuz 2022
Yayınlandığı Sayı Yıl 2022, Cilt 7, Sayı 1

Kaynak Göster

APA Çetinsöz, B. C. , Doğan, S. & Duran, A. (2022). Perceptions about the applicability of robot technology in the tourism industry . Journal of Multidisciplinary Academic Tourism , 7 (1) , 97-108 . DOI: 10.31822/jomat.2022-7-1-97