Deniz Liman İşletmelerinin Strateji Seçimlerinde AHP Modellemesi ile Karar Alma Süreci

Abstract

Bu araştırmada deniz liman işletmelerinin strateji seçimlerinde üst düzey yönetime yardımcı olacak bir model geliştirmek hedeflen- miştir. Araştırmanın modellemesinde altı boyuttan oluşan deniz liman performans göstergelerinin her birinin ağırlıklarını bulmak için AHP (Analitik Hiyerarşi Süreci) kullanılmış konusunda uzman olan, çeşitli alanlardan seçilen katılımcılardan oluşturulan odak grup görüşmeleri neticesinde anket formalarıyla elde edilen veriler Super Decision Paket Programı ve Microsoft Office Excel Programı kullanılarak analize tabi tutulmuştur. Bu analiz neticesinde öncelikle bir deniz liman işletmesinin performansını etkileyen 6 ana faktörün ve bunların alt boyutlarının ağırlıkları (katsayıları) tespit edilmiştir. Modelde deniz liman performans göstergeleri strateji seçiminde kullanılan kriterler, deniz liman işletmelerinin seçebilecekleri 3 strateji ise alternatifleri oluşturmaktadır. Bu stratejiler maliyet liderliği stratejisi, farklılaştırma stratejisi ve cevap (hızlı yanıt) verme stratejisidir. Araştırmanın son aşamasında iki deniz liman işletmesinin üst düzey yöneticilerine ağırlıklandırılmış kriterleri kendi liman işletmelerini göz önünde bulundurarak Likert ölçeği ile 1’den 9’a kadar değerlerle puanlandırması istenmiştir. İki deniz liman işletmesinin üst düzey yöneticisinin yapmış olduğu puanlama neticesinde her iki deniz limanı da kendileri için en uygun stratejinin farklılaştırma stratejisi olduğu sonucuna varmıştır. JEL Classification : M51 , M30 , O18 , R41

Keywords

• Deniz Liman İşletmeciliği
• Anahtar Performans Göstergeleri
• Stratejik Yönetim
• Analitik Hiyerarşi Prosesi

In the Strategy Choices of Sea Port Operations Decision Making Process with AHP Modeling

Abstract

In this research, it is aimed to develop a model that will assist senior management in the strategy choices of sea port enterprises. In the modeling of the research, AHP (Analytical Hierarchy Process) was used to find the weights of each of the sea port performance indicators consisting of six dimensions. The data obtained through the survey forms as a result of the focus group discussions held with the participants selected from various fields, who are experts in their field, were analyzed using the Super Decision Package Program and Microsoft Office Excel Program. has been subjected to. As a result of this analysis, the weights (coefficients) of 6 main factors and their sub-dimensions that affect the performance of a sea port enterprise were determined. In the model, sea port performance indicators constitute the criteria used in strategy selection, and the 3 strategies that sea port enterprises can choose constitute the alternatives. These strategies are cost leadership strategy, differentiation strategy and responsive (quick response) strategy. In the final stage of the research, senior managers of two sea port enterprises were asked to score the weighted criteria with values from 1 to 9 on a Likert scale, taking into account their own port enterprises. As a result of the scoring made by the senior managers of the two sea port operators, both sea ports concluded that the most suitable strategy for them was the differentiation strategy. JEL Classification : M51 , M30 , O18 , R41

Keywords

• Sea Port Management
• Key Performance Indicators
• Strategic Management
• Analytical Hierarchy Process

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