DESTİNASYON SOSYAL SORUMLULUĞUNUN YEREL HALKIN TURİZM ALGISI VE DESTEĞİ ÜZERİNE ETKİSİ: BEYPAZARI KIRSAL TURİZM ÖRNEĞİ

Abstract

Bu araştırma destinasyon sosyal sorumluluğunun, yerel halkın kırsal turizm algısı ve turizme verdikleri destek üzerine etkisini belirlemek amacıyla yapılmıştır. Bu kapsamda Ankara Beypazarı destinasyonunda yaşayan 402 kişi üzerinde anket uygulaması gerçekleştirilmiştir. Araştırmadan elde edilen veriler Smart-PLS programı ile analiz edilmiş ve raporlanmıştır. Araştırma sonuçları değerlendirildiğinde, destinasyonda sosyal sorumluluk faaliyetlerinin gerçekleşmesinin yerel halkın kırsal turizmin etkilerini olumlu yönde algılamalarını sağladığı tespit edilmiştir. Bunun yanında kırsal turizmin olumlu etkileri yöre halkının bölgedeki turizmin gelişimine verdikleri desteği arttırmaktadır. Ayrıca, çalışmada kırsal turizmin olumsuz etkilerine rağmen yerel halkın bölgedeki turizm gelişimini desteklediği sonucuna ulaşılmıştır. Ek olarak, destinasyon sosyal sorumluluğunun, kırsal turizmin algılanan olumlu etkileri üzerinden bölgedeki turizmin desteklenmesi üzerinde dolaylı etkisi tespit edilmiştir. Çalışma sonucunda alanyazında çalışan akademisyenlere, sektörde hizmet gösteren işletme yöneticilerine ve destinasyon yönetim örgütlerine yönelik öneriler geliştirilmiştir.

Keywords

• destinasyon sosyal sorumluluğu
• kırsal turizm
• turizmin etkileri
• turizm gelişimini destekleme
• yerel halk

THE EFFECT OF DESTINATION'S SOCIAL RESPONSIBILITY ON TOURISM PERCEPTION AND SUPPORT OF LOCAL PEOPLE: THE CASE OF BEYPAZARI RURAL TOURISM

Abstract

This study has been carried out in order to determine the effect of destination social responsibility on the local people's perception of rural tourism and the support given to the development of rural tourism. Within the scope of the study, 402 questionnaires have been implemented to the people who have been residing in the district of Beypazarı in Ankara. The data obtained in the study have been analyzed and reported using the Smart-PLS program. When the results of the study are evaluated, it has been determined that the realization of social responsibility activities in the destination enabled the local people to perceive the effects of rural tourism positively. In addition, the positive effects of rural tourism increase the local people’s support for the development of tourism in the region. What’s more, it has been concluded in the study that, despite the negative effects of rural tourism, local people keep supporting the development tourism t in the region. Moreover, it has been found out that the destination social responsibility has an indirect effect on supporting tourism in the region by means of the perceived positive effects of rural tourism. As a result of the study, a number of suggestions have been made for the academicians studying in the literature and the business managers and destination management organizations working in the sector.

Keywords

• destination social responsibility
• rural tourism
• tourism effect
• supporting tourism development

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