Araştırma Makalesi
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Prosumer Neo-Tribes: An Ethnography of Recreational Cycling Communities

Yıl 2024, Cilt: 11 Sayı: 3, 960 - 979, 30.09.2024
https://doi.org/10.30798/makuiibf.1408484

Öz

Abstract
In postmodern community studies, a neo-tribal theoretical framework has been proposed to elucidate recreational and touristic communities, positing that neo-tribes coalesce around shared consumer experiences. This study diverges by examining the productive functions of recreational and tourist communities through the lens of prosumerism. The study investigates two distinct recreational cycling tribes in Türkiye using ethnographic methods and participatory observations. The findings highlight that these cycling tribes play active roles in organizing events, developing visitor experiences and destinations, and generating both economic and social benefits. This study introduces the concept of prosumer tribes within the leisure and tourism literature, supported by empirical evidence. It offers implications for policymakers and businesses seeking to understand and harness the prosumer dynamics within recreational cycling communities.

Etik Beyan

The study was supported by Anadolu University Project Office: [Project Number 1701E004].

Destekleyen Kurum

Anadolu University Project Office

Proje Numarası

1701E004

Kaynakça

  • ABAK Facebook Page. (n.d.). https://www.facebook.com/groups/360366927321646
  • Asan, K., Chi, C. G. & Yolal, M. (2022). Cohesion in cycling neo-tribes: A netnographic approach. Leisure Studies, 41(3), 389–404. https://doi.org/10.1080/02614367.2021.2006277
  • Bennett A. (1999) Subcultures or neo-tribes? Rethinking the relationship between youth, style and musical taste. Sociology, 33(3), 599–617.
  • Bertella, G. (2018). Vegetarian for a day or two. In A. Hardy, A. Bennett, & B. Robards (Eds.), Neo-Tribes: Consumption, leisure and tourism (pp. 52–69). Palgrave.
  • Bisiklopedi. (2023). Etkinlikler. https://bisiklopedi.com/etkinlikler
  • Bond, A. J., Widdop, P., Cockayne, D., & Parnell, D. (2021). Sport prosumer networks: exploring prosumption value in Twitter conversations during COVID-19. Managing Sport and Leisure, 0(0), 1–17. https://doi.org/10.1080/23750472.2021.1970615
  • Caldicott, R. W. (2021). Freedom campers: A new neo-crowd (-tribe) breaking tradition with planning boundaries. In C. Pforr, M. Volgger & R. Dowling (Eds.), Consumer Tribes in Tourism (pp. 137-161). Springer.
  • Canniford, R. (2011). How to manage consumer tribes. Journal of Strategic Marketing, 19(7), 591–606.
  • Canosa, A. & Bennett, A. (2021). Urban vibes in a rural setting: A study of the bush doof scene in Byron Shire Byron Shire. Journal of Youth Studies, 24(3), 388-403.
  • Çelik Uğuz, S (2018) Factors affecting destination loyalty: Bicycle tourism and the example of the Burhaniye Bicycle Festival. In Efe R., Koleva I., Öztürk M. and Arabacı R. (eds) Recent advances in social sciences. (pp.205-222), Cambridge Scholars Publishing.
  • Cova, B. & Cova, A. (2001) Tribal aspects of postmodern consumption research: The case of French in-line roller skaters. Journal of Consumer Behaviour 1(1), 67–76.
  • Cova, B., & Cova, V. (2002). Tribal marketing: The tribalisation of society and its impact on the conduct of marketing. European Journal of Marketing, 36(5–6), 595–620.
  • Cova, B., & Cova, V. (2012). On the road to prosumption: Marketing discourse and the development of consumer competencies. Consumption Markets and Culture, 15(2), 149–168. https://doi.org/10.1080/10253866.2012.654956
  • Cova, B., & Dalli, D. (2018). Prosumption Tribes: How Consumers Collectively Rework Brands, Products, Services and Markets. The SAGE Handbook of Consumer Culture, 235–255. https://doi.org/10.4135/9781473998803.n14
  • Cova, B., Kozinets, R. V., & Shankar, A. (2012). Tribes, Inc.: The new world of tribalism. In Consumer tribes (pp. 19-42). Routledge.
  • Creswell J. W and (2015). Qualitative inquiry and research design: Choosing among five approaches. Sage.
  • Dolles, H., Dibben, M.R. & Hardy, A. (2018). Motorcycle racing and neo-tribes at the Isle of Man. In A. Hardy, A. Bennett, & B. Robards (Eds.), Neo-Tribes: Consumption, leisure and tourism (pp. 119–135). Palgrave
  • Driver, B.L., & Tocher, S.R. (1971) Toward a behavioral interpretation of recreational engagements, with implications for planning. In Driver BL (ed.), Elements of Outdoor Recreation Planning. (pp. 9-3). University of Michigan Press.
  • Vorobjovas-Pinta, O. & Lewis, C. (2021). The coalescence of the LGBTQI+ neo-tribes during the pride events. In C. Pforr, M. Volgger & R. Dowling (Eds.), Consumer Tribes in Tourism (pp. 69-83). Springer.
  • Wang, X., & Xie, J. (2021). Yuanfen and traveling neo-tribes: Social interactions and group relations among Chinese road travelers. International Journal of Tourism Research, 23(3), 332-345. https://doi.org/10.1002/jtr.2410
  • Weaver A (2011) The fragmentation of markets, neo-tribes, nostalgia, and the culture of celebrity: The rise of themed cruises. Journal of Hospitality and Tourism Management 18(1), 54–60.
  • Yarimadaizmir. (2023). Home page. https://www.yarimadaizmir.com/en/home
Yıl 2024, Cilt: 11 Sayı: 3, 960 - 979, 30.09.2024
https://doi.org/10.30798/makuiibf.1408484

Öz

Proje Numarası

1701E004

Kaynakça

  • ABAK Facebook Page. (n.d.). https://www.facebook.com/groups/360366927321646
  • Asan, K., Chi, C. G. & Yolal, M. (2022). Cohesion in cycling neo-tribes: A netnographic approach. Leisure Studies, 41(3), 389–404. https://doi.org/10.1080/02614367.2021.2006277
  • Bennett A. (1999) Subcultures or neo-tribes? Rethinking the relationship between youth, style and musical taste. Sociology, 33(3), 599–617.
  • Bertella, G. (2018). Vegetarian for a day or two. In A. Hardy, A. Bennett, & B. Robards (Eds.), Neo-Tribes: Consumption, leisure and tourism (pp. 52–69). Palgrave.
  • Bisiklopedi. (2023). Etkinlikler. https://bisiklopedi.com/etkinlikler
  • Bond, A. J., Widdop, P., Cockayne, D., & Parnell, D. (2021). Sport prosumer networks: exploring prosumption value in Twitter conversations during COVID-19. Managing Sport and Leisure, 0(0), 1–17. https://doi.org/10.1080/23750472.2021.1970615
  • Caldicott, R. W. (2021). Freedom campers: A new neo-crowd (-tribe) breaking tradition with planning boundaries. In C. Pforr, M. Volgger & R. Dowling (Eds.), Consumer Tribes in Tourism (pp. 137-161). Springer.
  • Canniford, R. (2011). How to manage consumer tribes. Journal of Strategic Marketing, 19(7), 591–606.
  • Canosa, A. & Bennett, A. (2021). Urban vibes in a rural setting: A study of the bush doof scene in Byron Shire Byron Shire. Journal of Youth Studies, 24(3), 388-403.
  • Çelik Uğuz, S (2018) Factors affecting destination loyalty: Bicycle tourism and the example of the Burhaniye Bicycle Festival. In Efe R., Koleva I., Öztürk M. and Arabacı R. (eds) Recent advances in social sciences. (pp.205-222), Cambridge Scholars Publishing.
  • Cova, B. & Cova, A. (2001) Tribal aspects of postmodern consumption research: The case of French in-line roller skaters. Journal of Consumer Behaviour 1(1), 67–76.
  • Cova, B., & Cova, V. (2002). Tribal marketing: The tribalisation of society and its impact on the conduct of marketing. European Journal of Marketing, 36(5–6), 595–620.
  • Cova, B., & Cova, V. (2012). On the road to prosumption: Marketing discourse and the development of consumer competencies. Consumption Markets and Culture, 15(2), 149–168. https://doi.org/10.1080/10253866.2012.654956
  • Cova, B., & Dalli, D. (2018). Prosumption Tribes: How Consumers Collectively Rework Brands, Products, Services and Markets. The SAGE Handbook of Consumer Culture, 235–255. https://doi.org/10.4135/9781473998803.n14
  • Cova, B., Kozinets, R. V., & Shankar, A. (2012). Tribes, Inc.: The new world of tribalism. In Consumer tribes (pp. 19-42). Routledge.
  • Creswell J. W and (2015). Qualitative inquiry and research design: Choosing among five approaches. Sage.
  • Dolles, H., Dibben, M.R. & Hardy, A. (2018). Motorcycle racing and neo-tribes at the Isle of Man. In A. Hardy, A. Bennett, & B. Robards (Eds.), Neo-Tribes: Consumption, leisure and tourism (pp. 119–135). Palgrave
  • Driver, B.L., & Tocher, S.R. (1971) Toward a behavioral interpretation of recreational engagements, with implications for planning. In Driver BL (ed.), Elements of Outdoor Recreation Planning. (pp. 9-3). University of Michigan Press.
  • Vorobjovas-Pinta, O. & Lewis, C. (2021). The coalescence of the LGBTQI+ neo-tribes during the pride events. In C. Pforr, M. Volgger & R. Dowling (Eds.), Consumer Tribes in Tourism (pp. 69-83). Springer.
  • Wang, X., & Xie, J. (2021). Yuanfen and traveling neo-tribes: Social interactions and group relations among Chinese road travelers. International Journal of Tourism Research, 23(3), 332-345. https://doi.org/10.1002/jtr.2410
  • Weaver A (2011) The fragmentation of markets, neo-tribes, nostalgia, and the culture of celebrity: The rise of themed cruises. Journal of Hospitality and Tourism Management 18(1), 54–60.
  • Yarimadaizmir. (2023). Home page. https://www.yarimadaizmir.com/en/home
Toplam 22 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Konular Pazarlama (Diğer)
Bölüm Araştırma Makaleleri
Yazarlar

Kübra Aşan 0000-0002-8739-3585

Medet Yolal 0000-0002-9834-2425

Proje Numarası 1701E004
Yayımlanma Tarihi 30 Eylül 2024
Gönderilme Tarihi 22 Aralık 2023
Kabul Tarihi 26 Eylül 2024
Yayımlandığı Sayı Yıl 2024 Cilt: 11 Sayı: 3

Kaynak Göster

APA Aşan, K., & Yolal, M. (2024). Prosumer Neo-Tribes: An Ethnography of Recreational Cycling Communities. Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty, 11(3), 960-979. https://doi.org/10.30798/makuiibf.1408484