APPLE IS TRYING TO RESOLVE MANY OF THEIR MARKETING AND MANAGEMENT PROBLEMS

Year 2017, , 143 - 147, 30.06.2017

Ayse Demir

https://doi.org/10.17261/Pressacademia.2017.529

Abstract

This study
mainly focusing on Apple marketing, sailing products and Apples customer’s
feedback. It could be successful in terms of business that innovate from Apple
company to its customers yet the most important assets of the organization
relationships with the media across all the productions units of apple.
However, apple is facing poor human resources and procedures. In this study we
are mainly focusing on SWOT analysis which innovates products and diversified portfolio
of apple to show the strength and the stability of Apple. It increasing the
demands of the products entering new markets that gives the employer new key to
make them innovate more and create more. On the other hand, Apple is facing a
very poor Human Resource planning as part of recruitment that paved way for
dissatisfaction among the employees. In terms of expansion by Apple to Asian
markets should be built new markets in China. From the customer’s perspective
quality and efficient are the most important priorities for them. It’s a must
that devising marketing strategies meet the stakeholder’s expectations. In
order to initiate new market in different countries and that is based on two
essential elements confidence and propaganda like media advertisement in order
to gain a lot of profits and to make balance between the expenses and profit.
It is very important point for the stakeholders to get return on their
investments (ROI) such as a lot of exports to other countries. So that will be
a guaranteed and confidence for both sides stakeholders and employees. In
conclusion the market of Apple Company is getting better worldwide because of
their qualified products that meet the customers’ expectations. 

Keywords

Asian markets, quality, SWOT analysis, innovate

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