ASSESSMENT FOR SUSTAINABILITY OF GREEN MARKETING IN BUSINESS WORLD: A CASE STUDY FOR AN ENTERTAINMENT ACTIVITY

Abstract

Purpose- This study aims to organize and provide a social activity such as carnival as clearly as possible and this activity supports to distinguish, divide the amount of waste from landfills according to the recycling, reusing, defining composting and components of biodegradation food marketing and services.

Methodolog- Tthe amounts of clean energy alternatives might have been decided to use-consume for facilities of firm in this scope of research.. Every alternative has a specific price, gain of energy and Public Relations. Multiple criteria decision making were applied to test the hypotheses. This is an optimization issue. It can be thought of as an extension or generalization of linear programming to handle multiple, normally conflicting objective values.

Findings- The results according to the environmental situation, between the energy alternatives, every energy set has a Public relations value, cost, and gain of energy. the problem was modeled due to the goal programming concept. The optimum result will be set according to the calculations of goal programming programme.

Conclusion- In this research, the literature on green marketing and concepts of this issue are presented. Before application of this subject, an overview of green marketing is submitted. This topic was provided and supported the budget for environmental friendly activates with a new green marketing perspective.

Keywords

• Business,climate change,environment,green marketing,sustainability,strategy

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