Bu araştırma stratejik yönetim teorisinin finans disiplininde uygulanmasını araştırmaktadır. Araştırmada örnek olay yöntemi kullanılmaktadır. Araştırmaya konu işletme için iç ve dış çevre analizi uygulanmış, ve finans uzmanı işletmenin kredi kullanıp kullanamayacağını belirlemiştir. Balanced Scorecard tekniği işletme performansını finansal performans ve örgütsel performans ile ölçmektedir. Bu çalışmada finans uzmanı kredi başvurusunda bulunan işletmenin onay kararını finansal ve örgütsel performansı birlikte değerlendirerek karar vermektedir
Stratejik yönetim finans yönetimi balanced scorecard çevre analizi
This study is search for applying strategic management in financial management. It is an interdiscipliner methodology. It applies strategic management with Balanced Scorecard technic of Robert Kaplan and David Norton. Bot hare academic and practitioners. Balanced scorecard considers firm performance with financial variables and organizational variables. Financial analysist considers creditee’s credit rating with organizational performance in addition to financial performance. Case study methodology is used in this study. and analysist applied internal-external environment analyses in order to determine organizational performance of creditee firm
Strategic management financial management balanced scorecard environment analysis
Diğer ID | JA93MY99RK |
---|---|
Bölüm | Makaleler |
Yazarlar | |
Yayımlanma Tarihi | 1 Haziran 2016 |
Yayımlandığı Sayı | Yıl 2016 Cilt: 2 Sayı: 1 |
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