Yıl 2017, Cilt 3 , Sayı 1, Sayfalar 290 - 301 2017-06-30

CONSUMERS’ BRAND EQUITY PERCEPTIONS OF TRADITIONAL AND NON-TRADITIONAL BRANDS

Ozlem Catli [1] , Aysegul Ermec Sertoglu [2] , Husniye ORS [3]


This study aims to compare consumers' brand perception of traditional brands with brand perceptions of non-traditional brands.  Consumers living in Ankara constitute the universe of work, and data were gathered in a face-to-face interview using the survey method. the demographic characteristics of the participants was prepared with the aim of evaluating and comparing one traditional brand and one non traditional brand of brand equity related to the brand equity by the participants. According to the results of the study, the brand  equity perceptions of the traditional brands were found to be higher than the brand perceptions of the non-traditional brands. It has been found that there is a difference between perceptions of brand equity related to traditional and non-traditional brands, and that this difference is in favor of traditional brands. 

 

Traditional brand, brand equity, association, awareness, loyalty, perceived quality
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Konular Beşeri Bilimler, Ortak Disiplinler
Bölüm Makaleler
Yazarlar

Yazar: Ozlem Catli

Yazar: Aysegul Ermec Sertoglu

Yazar: Husniye ORS

Tarihler

Yayımlanma Tarihi : 30 Haziran 2017

Bibtex @araştırma makalesi { pap370538, journal = {PressAcademia Procedia}, issn = {}, eissn = {2459-0762}, address = {Siteler Sok. No.12/18 Maltepe, 34843, Istanbul}, publisher = {PressAcademia}, year = {2017}, volume = {3}, pages = {290 - 301}, doi = {10.17261/Pressacademia.2017.414}, title = {CONSUMERS’ BRAND EQUITY PERCEPTIONS OF TRADITIONAL AND NON-TRADITIONAL BRANDS}, key = {cite}, author = {Catli, Ozlem and Ermec Sertoglu, Aysegul and Ors, Husniye} }
APA Catli, O , Ermec Sertoglu, A , Ors, H . (2017). CONSUMERS’ BRAND EQUITY PERCEPTIONS OF TRADITIONAL AND NON-TRADITIONAL BRANDS . PressAcademia Procedia , 3 (1) , 290-301 . DOI: 10.17261/Pressacademia.2017.414
MLA Catli, O , Ermec Sertoglu, A , Ors, H . "CONSUMERS’ BRAND EQUITY PERCEPTIONS OF TRADITIONAL AND NON-TRADITIONAL BRANDS" . PressAcademia Procedia 3 (2017 ): 290-301 <https://dergipark.org.tr/tr/pub/pap/issue/33329/370538>
Chicago Catli, O , Ermec Sertoglu, A , Ors, H . "CONSUMERS’ BRAND EQUITY PERCEPTIONS OF TRADITIONAL AND NON-TRADITIONAL BRANDS". PressAcademia Procedia 3 (2017 ): 290-301
RIS TY - JOUR T1 - CONSUMERS’ BRAND EQUITY PERCEPTIONS OF TRADITIONAL AND NON-TRADITIONAL BRANDS AU - Ozlem Catli , Aysegul Ermec Sertoglu , Husniye Ors Y1 - 2017 PY - 2017 N1 - doi: 10.17261/Pressacademia.2017.414 DO - 10.17261/Pressacademia.2017.414 T2 - PressAcademia Procedia JF - Journal JO - JOR SP - 290 EP - 301 VL - 3 IS - 1 SN - -2459-0762 M3 - doi: 10.17261/Pressacademia.2017.414 UR - https://doi.org/10.17261/Pressacademia.2017.414 Y2 - 2020 ER -
EndNote %0 PressAcademia Procedia CONSUMERS’ BRAND EQUITY PERCEPTIONS OF TRADITIONAL AND NON-TRADITIONAL BRANDS %A Ozlem Catli , Aysegul Ermec Sertoglu , Husniye Ors %T CONSUMERS’ BRAND EQUITY PERCEPTIONS OF TRADITIONAL AND NON-TRADITIONAL BRANDS %D 2017 %J PressAcademia Procedia %P -2459-0762 %V 3 %N 1 %R doi: 10.17261/Pressacademia.2017.414 %U 10.17261/Pressacademia.2017.414
ISNAD Catli, Ozlem , Ermec Sertoglu, Aysegul , Ors, Husniye . "CONSUMERS’ BRAND EQUITY PERCEPTIONS OF TRADITIONAL AND NON-TRADITIONAL BRANDS". PressAcademia Procedia 3 / 1 (Haziran 2017): 290-301 . https://doi.org/10.17261/Pressacademia.2017.414
AMA Catli O , Ermec Sertoglu A , Ors H . CONSUMERS’ BRAND EQUITY PERCEPTIONS OF TRADITIONAL AND NON-TRADITIONAL BRANDS. PAP. 2017; 3(1): 290-301.
Vancouver Catli O , Ermec Sertoglu A , Ors H . CONSUMERS’ BRAND EQUITY PERCEPTIONS OF TRADITIONAL AND NON-TRADITIONAL BRANDS. PressAcademia Procedia. 2017; 3(1): 290-301.