DESIGN AWARDS AS A DESIGN PROMOTION ACTIVITY: INTERNATIONAL DESIGN AWARDS

Yıl 2017, Cilt: 4 Sayı: 1, 134 - 142, 30.06.2017

Damla Sahin Alper Calguner H. Guclu Yavuzcan

https://doi.org/10.17261/Pressacademia.2017.528

Öz

Many governments have design policies to increase public awareness level
about design and its adding value on products and services. One of these
policies are design promotion activities like seminars, exhibitions and
publications which are essential to increase the awareness of citizens and
companies about the benefits of design. Design awards are one of these design
promotion activities that provide companies reputation and publicity.
Especially international design awards are significant to promote the product
and the company itself in the global context. In
this study, design promotion have been identified and the activities belonging
to design promotion and the differences between design policy and design
support have been revealed. Finally, the role of design awards as a promotion
activity have been presented and four design schemes (Design Turkey Industrial
Design Award, IF Design Award, Red Dot Design Award, and Good Design Award)
have been compared in terms of different dynamics and promotion activities.

 

Anahtar Kelimeler

Design, design policy, design promotion, design awards, international design awards

Kaynakça

• Brunswicker, S. and Seymour, R. (2006). ‘Surprise! Look who’s capturing the value created from a design excellence award’. International Conference on Strategic Innovation and Creativity in Brand & Design Management, Seoul, South Korea, 29 November 2006.
• Design Turkey. Retrived May 15, 2016, from https://www.designturkey.org.tr/
• Er, A.H. (2002). Does Design Policy Matter?: The Case of Turkey in a Conceptual Framework. In Lee, S.-I. (Ed.) Design Policy and Global Network. pp.160-191. Seongman: Korea Institute of Design Promotion KIDP & International Council of Societies of Industrial Design ICSID.
• Fuse Project (2008). ‘Awards’. Retrieved May 16, 2016, from http://www.fuseproject.com/awards.php
• Gemser, G. and Wijnberg, N. M. (2002) The economic significance of industrial design awards: a conceptual framework, Design Management Academic Review, vol. 2, no. 1, pp. 61-71.
• Good Design Award. Retrived May 15, 2016, from http://www.g-mark.org/about/
• IF Design Award. Retrived May 15, 2016, from http://ifworlddesignguide.com/press-release/791-hannover-26-jan-2016
• Lee, S. J. (2008). Manager, Design Planning Group, Corporate Design Center, Samsung Electronics Co. Ltd [telephone interview by W. O. Sung], 29 December 2008.
• Lim, M. S. (2008). ‘“Design Korea” swifts top three major international design awards’. Retrieved 16 May, 2016, from http://article.joins.com/article/article.asp?total_id=3364721
• Nova Design (2008). ‘News & awards’. Retrieved May 16, 2016, from http://www.enovadesign.com/news.aspx?WebType=3&LeftImgID=21 Park, J., Nam, K. Y., & Chung, K. W. (2010). Promoting design nationally: Influential factors. Design Management Journal, 5(1), 32-39.
• Raulik, G., Cawood, G., & Larsen, P. (2008). National design strategies and country competitive economic advantage. The Design Journal, 11(2), 119-135.
• Raulik-Murphy, G., & BDes, M. A. (2010). A comparative analysis of strategies for design promotion in different national contexts (Doctoral dissertation, University of Wales).
• Raulik-Murphy, G., Cawood, G., Larsen, P., & Lewis, A. (2009). A comparative analysis of strategies for design in Finland and Brazil.
• Raulik‐Murphy, G., Cawood, G., & Lewis, A. (2010). Design Policy: An Introduction to What Matters. Design Management Review, 21(4), 5259.
• Red Dot. Retrived May 15, 2016, from http://en.red-dot.org/5698.html
• Reinmoeller, P., & Steen, M. V. (2004). Design and corporate performance: Investigating the relationship in Japan. In International Conference on Innovation by Brand and Design Management (pp. 11-14).
• Sung, T. J., You, M., Lu, Y. T., & Ho, S. S. A Study of the Effects of the Type of Design Award on Design Capability and Business Performance.
• Sung, W. O., Chung, K. W., & Nam, K. Y. (2009). Reflections on design excellence through international product design award schemes. The Design Journal, 12(2), 171-194.
• Sung, W. O., Nam, K. Y., & Chung, K. W. (2010). Strategic use of international product design award schemes. Design Management Journal, 5(1), 72-86.
• Sung, W. O., Song, M. J., Park, J., & Chung, K. W. (2007). Changing roles of design promotion organizations in the global context and a new theoretical model for a design promotion system. Proceedings of the IASDR.
• Zec, P. (2007). ‘Design on stage – The Red Dot Design Award’. Design Management Review, 18(1), 60–67
• Ziba Design (2008). ‘News/awards’. Retrieved May 16, 2016, from http://www.ziba.com/NewsEventsAwards. aspx?yr=2008Xia, Y., Singhal, V. R., & Peter Zhang, G. (2015). Product Design Awards and The Market Value of The Firm. Production and Operations Management.