INVESTIGATION OF REASONS FOR COMMERCIALIZATION OF PROTOTYPES REACHED AS A RESULT OF R&D AND INNOVATION ACTIVITIES AND REASONS FOR SUCCESSFUL AND UNSUCCESSFUL COMMERCIALIZATION IN SMEs: IKITELLI SAMPLE

Year 2017, Volume: 4 Issue: 1, 289 - 299, 30.06.2017

Ozay Cebeci Zafer Utlu

https://doi.org/10.17261/Pressacademia.2017.546

Abstract

In economic systems where commercialization of  R & D activities is an important problem,
it is important for the competitiveness of national economies to determine the
extent to which SMEs can commercialize their R & D activities and to
determine the reasons for commercialization/non-commercialization and to make
proposals for SMEs to achieve successful commercialization. Within the scope of
KOSGEB and TUBITAK support, the enterprises that successfully completed an R
& D project and reached the prototype were determined. 54 enterprises that
carried out the project to commercialize R & D projects within the
framework of Industrial Application Support Program have been determined as
sample. In the study, which is applied qualitative research design, one of the
purposeful sampling methods, extreme and deviant sampling method is used.
Companies that have achieved turnover increase, asset increase and employment
increase by completing Industrial Application Project have been determined by
document examination method.

The
reasons for commercialization and non-commercialization were researched by
structured interview method on enterprises that can and cannot commercialize in
these companies. At the end of the R & D and commercialization processes,
it was determined that the enterprises did not decrease at least and that the processes they applied in this scope
created added value. It has been seen that the technical viewpoint is dominant
in R & D activities. From the beginning of the R & D period, it has
been determined that market and marketing oriented analyzes are inadequate.
After reaching the prototype, it was determined that businesses focused on new
R & D projects rather than professional commercialization. It has been
determined that the commercialization process has failed due to the lack of
adequate market analysis before the R & D project and the projecting of the
existing or replacement products in the market.  

Keywords

Commercialization, R & D, innovation

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