INVESTIGATING VALUE CREATION AND COMPETITIVE ADVANTAGE OF DIGITAL ECOSYSTEMS: NEXT-GENERATION COLLABORATION AND BIG DATA ENVIRONMENTS

Yıl 2023, Cilt: 17 Sayı: 1, 53 - 60, 30.07.2023

Cenk Aksoy

https://doi.org/10.17261/Pressacademia.2023.1753

Öz

Purpose- The purpose of this article is to examine the potential of digital ecosystems in creating value and providing a competitive advantage for businesses and industries. Additionally, it aims to provide an understanding of how digital ecosystems function within a big data environment.
Methodology- This study presents a general understanding of digital ecosystems and big data by reviewing previous research and literature. Focusing on two critical advantages of digital ecosystems in creating value and providing a competitive advantage, the analysis is conducted using example companies such as Amazon, Apple, and UBER.
Findings- Digital ecosystems emerge as complex and dynamic structures that enable value creation processes and collaboration among technology, businesses, and users. These structures significantly differ from traditional collaborative ecosystems by relying on digital technologies and platforms for value creation processes. A successful digital ecosystem is based on three main elements: platform, network effects, and market expectations. Big data is considered one of the fundamental components of digital ecosystems and has the potential to increase their effectiveness and value.
Conclusion- Digital ecosystems allow businesses and industries to increase their productivity, gain a competitive advantage, and achieve sustainable growth. In particular, big data analytics can be used to optimize the performance and decision-making processes of digital ecosystems. Examples such as Amazon, Apple, and UBER demonstrate the potential of digital ecosystems in creating value and providing a competitive advantage. Therefore, it is crucial for businesses to adopt digital transformation and innovation to benefit from the advantages offered by digital ecosystems.

Anahtar Kelimeler

Digital ecosystems, big data, value creation, competition

YENİ NESİL İŞBİRLİĞİ VE BÜYÜK VERİ ORTAMI DİJİTAL EKOSİSTEMLERİN DEĞER YARATMA VE REKABET AVANTAJLARININ İNCELENMESİ

Öz

Amaç- Bu makale, dijital ekosistemlerin işletmeler ve endüstriler için değer yaratma ve rekabet avantajı sağlama potansiyelini incelemeyi amaçlamaktadır. Ayrıca, dijital ekosistemlerin büyük veri ortamında nasıl işlev gösterdiğine dair kavrayış sağlamayı hedeflemektedir.
Yöntem- Bu çalışma, dijital ekosistemler ve büyük veri hakkında önceki araştırmaları ve literatürü gözden geçirerek genel bir anlayış sunmaktadır. Dijital ekosistemlerin değer yaratma ve rekabet avantajı sağlama konularındaki iki kritik avantajına odaklanarak, Amazon, Apple ve UBER gibi örnek şirketler üzerinden analiz yapılmıştır.
Bulgular- Dijital ekosistemler, teknoloji, işletmeler ve kullanıcılar arasında etkileşime girerek değer yaratma süreçlerini gerçekleştiren ve işbirliği yapan karmaşık ve dinamik yapılar olarak ortaya çıkmaktadır. Bu yapılar, geleneksel işbirlikçi ekosistemlerden dijital teknolojiler ve platformlar aracılığıyla değer yaratma süreçlerine dayanarak önemli ölçüde farklılaşmaktadır. Başarılı bir dijital ekosistem, platform, ağ etkileri ve pazar beklentisi gibi üç ana unsura dayanmaktadır. Büyük veri, dijital ekosistemlerin temel bileşenlerinden biri olarak kabul edilmekte ve ekosistemlerin etkinliği ve değerini artırma potansiyeline sahiptir.
Sonuç- Dijital ekosistemler, işletmelerin ve endüstrilerin verimliliklerini artırarak, rekabet avantajı elde etmelerine ve sürdürülebilir büyüme sağlamalarına olanak tanımaktadır. Özellikle büyük veri analitiği, dijital ekosistemlerin performansını ve karar verme süreçlerini optimize etmek için kullanılabilir. Amazon, Apple ve UBER gibi örnekler, dijital ekosistemlerin değer yaratma ve rekabetçi avantaj sağlama potansiyelini göstermektedir. Bu nedenle, işletmelerin dijital dönüşüm ve inovasyonu benimseyerek, dijital ekosistemlerin sunduğu avantajlardan yararlanmaları önem taşımaktadır

Anahtar Kelimeler

Dijital ekosistem, büyük veri, değer yaratma, rekabet

Kaynakça

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