The relationship between attitudes and the use of instagram for political participation among college students

Abstract

This study aimed to determine the relationship between students’ attitudes toward Instagram using for political participation and the use of Instagram for political participation. This study used a quantitative method with correlational descriptive research. Data collection employed student’s attitudes towards Instagram usage for political participation scale and Instagram usage for political participation scale. The calculation of the product moment analysis technique from Pearson gained in the correlation coefficient (rxy)= .506; p= .000** (p< .001). These results indicated there was a significant positive relationship between attitudes toward Instagram usage and Instagram usage for political participation among students. Descriptive analysis results showed 73 students had positive attitudes and 65 students had negative attitudes toward Instagram usage for political participation, as many as 66 students had a high level and 72 students were low level of Instagram usage for political participation. Implication this research was use of instagram for political participation will be profitable, useful, fun, inexpensive, and provide adequate insight into political participation among college students.

Keywords

• attitudes
• instagram usage
• political participation
• college students

References

1. Ahmad, T., Alvi, A., & Ittefaq, M. (2019). The use of social media on political participation among university student: an analysis of survey result from rural pakistan. SAGE Open, 9(3). https://doi.org/10.1177/2158244019864484
2. Ajzen, I. (1991). The theory of planned behavior. Organizational behavior and human decision processes, 50(2), 179-211. https://doi.org/10.1016/0749-5978(91)90020-T
3. Chilcote, R.H. (2018). Theories of comparative politics: the search for a paradigm reconsidered. New York: Routledge.
4. Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13 (3), 319-340. https://doi.org/10.2307/249008
5. Davis, F. D., Bagozzi, R. P., & Warshaw, P. R. (1992). Extrinsic and intrinsic motivation to use computers in the workplace. Journal of Applied Social Psychology, 22(14), 1111-1132. https://doi.org/10.1111/j.1559-1816.1992.tb00945.x
6. Feezell, J. T., Conroy, M., & Guerrero, M. (2016). Internet use and political participation: engaging citizenship norm through online activities. Journal of Information Technology & Politics, 13 (2), 95-107. https://doi.org/10.1080/19331681.2016.1166994
7. Hafidz, I., Kautsar, A. R., Valianta, T., Rakhmawati, N. A. (2017). Teenstagram timeframe: a visualization for instagram time dataset from teen users (case study in surabaya, indonesia). Procedia Computer Science, 124, 100-107. https://doi.org/10.1016/j.procs.2017.12.135.
8. Heider, F., & Benesh-Weiner, M. E. (1990). Fritz Heider: The notebooks, Vol: 6: Units and coinciding units. Germany: Psychologie Verlags Union.

9. Himelboim, I., Lariscy, R. W., Tinkham, S. F., Sweetser, K. D. (2012). Social media and online political communication: the role of interpersonal informational trust and openness. Journal of Broadcasting & Electronic Media, 56(1), 92-115, DOI: 10.1080/08838151.2011.648682, https://doi.org/10.1080/08838151.2011.648682
10. Juditha, Christiany, Darmawan, J. J. (2018). Penggunaan media digital dan partisipasi politik generasi milenial (Use of digital media and political participation of the millennial generation). Jurnal Penelitian Komunikasi dan Opini Publik, 22 (2). https://dx.doi.org/10.33299/jpkop.22.2.1628
11. Milbrath, L. W. (1981). Political participation. In: Long, S.L. (eds) The Handbook of Political Behavior. Springer, Boston, MA. https://doi.org/10.1007/978-1-4684-3878-9_4
12. Perangin-angin, L. L., & Zainal, M. (2018). Partisipasi politik pemilih pemula dalam bingkai jejaring sosial di media social. Jurnal Aspikom, 3(4), 737-754.
13. Rigopoulus, G. & Askounis, D. (2007). A TAM framework to evaluate use’r perception toward online electronic payments. Journal of Internet Banking and Commerce, 12(3), 1-5.
14. Utomo, W. P., Lubis, U.Z., Sudrajat, S. A., Utomo, W. P., Nashrillah, F., Aquina, D., et al. (2019). Indonesia millennial report 2019 (Indonesia millennial report 2019). Jakarta: IDN Research Institute.
15. Wasesa, S. A. (2013). Political branding & public relations. Gramedia Pustaka Utama.